Ariel Publicity

Site: www.dailyvault.com
Blog: dailyvault.blogspot.com
MySpace: www.myspace.com/dailyvault
Facebook: www.facebook.com/pages/The-Daily-Vault/13940029846?ref=mf
 

Q: What is your favorite Genre to play?
 

A: All of ‘em. No, really. On any given day my listening habit might include power-pop, progressive rock, jazz, alt-country, soul, classical, blues, folk and the list goes on. The Daily Vault contains over 5,400 reviews of over 2,600 artists and one of the things I love best about the site is that within the universe of music, it acknowledges no boundaries. We’ve done features on punk and Broadway soundtracks, hip-hop and Jethro Tull. We’ve reviewed Japanese New Age artists and Swedish death metal bands and African folk singers. And our writers, past and present, hail from all over the globe — Australia, Canada, Great Britain, India, Ireland, Norway, the Philippines, South Korea, and half the states in the USA. I personally listen to a lot of “guitar music,” but for me that extends from Yes to Fountains of Wayne to Montrose to James Taylor to Switchfoot and back. Even so, I find myself frequently using our “Randomizer” button (the Pandora of music reviews) to get inspired to try something I haven’t listened to in a while.
 

Q: What do you like to see in a CD that you review?
 

A: There has to be a spark. No matter what genre you’re working in, there has to be something — a line, a riff, an arrangement, an honesty in the vocals — that reaches through my speakers and grabs me. If I had one bit of advice to offer — and really, you shouldn’t listen to me because I can’t play a note! — it would be to make sure that you’re making music that you are completely excited about and committed to. If you over think it or spend your time trying to be “the next” anyone else, your end product is almost guaranteed to come out beneath your potential. Figure out what it is you want to say with your music, and commit to that 110 percent. The more of yourself you can give to the music, the more interesting and different it’s going to be. Spark and commitment, that’s what reaches me.
 

Q: In your long history of reviewing CDs, what is your opinion on what makes a good CD great?
 

A: It all comes back to that spark. Albums that I love — Born To Run (Springsteen), Who’s Next (The Who), Innervisions (Stevie Wonder), Close To The Edge (Yes), August & Everything After (Counting Crows) — are albums in which talented artists reached back for that something extra and blew past the highest expectations anyone had of them at the time. They’re albums that speak boldly and with an almost complete lack of self-consciousness, and that take personal experiences and transform them into universal truths. There is so much artificiality in the world. Any album that breaks through the everyday facade and speaks deeper truths — and does it in an engaging and entertaining way — has a shot at greatness in my book.
 

Q: How long have you been broadcasting, and what made you start?
 

A: I’ve actually only been editor of the site since January 2003, less than half its existence. Christopher Thelen launched the Daily Vault in January 1997 and ran it for the first six years. In the first year he brought on a group of staff writers that included me and a couple of other folks who have stuck around all this time. The reasons why are simple — we love music, we love writing, and we want to help artists and listeners to connect with one another. I personally can’t count the number of artists I first learned about from other Daily Vault writers and who have subsequently become favorites of mine. Plus, I’ve made a lot of friends among our writing staff, our readers and even among the artists we cover. When you’re as passionate about something as we all are about music, starting a conversation is never an issue…
 

Q: What do you think is the biggest pitfall for artists to overcome?
 

A: Despite all the changes we’ve seen recently in how music is delivered to market, I think the core problem artists have to solve is still the same as it has always been: how do you find an audience without compromising your art? Art that compromises isn’t really art anymore, it’s shtick — imitation and gimmickry. And art that’s true and meaningful and resonant will always find an audience, even if it’s only a small, devoted one. Don’t get me wrong — I love a good pop tune and as hard as it is out there, I sympathize with bands who end up making compromises in order to make a living playing music. It’s a dream no one would ever want to give up. But with that said, my entertainment dollar is more likely to go to artists who make the sometimes-difficult choice to stay true to their own voice and let the chips fall where they may. People who make that choice have my complete respect.

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http://www.rubyfruitradio.com/

All indie, all female awesome weekly podcast from NYC

Q:  You have aired over 100 shows so far, what keeps you going, why do you want to promote artists?

A: I like hearing new music and I like sharing music I find with people around the world. I sometimes look at the show as being my mixtape for the masses. I used to make mixtapes for friends of music I would stumble upon and this is not different. The internet just takes it to a much larger scale.

Q:  How long have you been broadcasting?

A: The first episode of Rubyfruit Radio was in November of 2005. I have a background in radio as a dj and a producer and I used the podcast to get back into that.

Q:  In your opinion, what does a good song need to consist of?

A: A good song needs a good beat and a good melody, even songs that aren’t necessarily thought of as being melodic like punk. Great lyrics also don’t hurt.

Q: I see that you did two of Ariel’s artists in your last episode, KaiserCartel and Carla Lynne Hall, what was your reason for choosing these musicians and what do you think of Ariel’s artists?

A: KaiserCartel and Carla Lynne Hall both fit perfectly in with the type of music that I play on Rubyfruit Radio. Carla Lynne Hall is an amazing artist who has been on my list of people to play for a while, but I was saving her for this particular episode. Likewise, the first time I heard KasierCartel, I immediately fell in love with their sound. I saved both of these artists for episode 142 because they are both based in NYC. I recently moved from Atlanta to NYC and did a special episode where I only played NYC based artists.

Overall, I have never seen an organization with such such a high calibur of artsts. I’ve played many Ariel artists in the past and have many set to go for future shows.

Q: How can Ariel’s artists reach out to you to try and get their songs put onto one of your new episodes, what are you looking for?

A: First and foremost, the artists need to be female or be a female fronted band. I play a wide variety of genres on the show from alternative to folk to country to punk so there is a place for almost anyone. They can send me an email at rubyfruitradio@gmail.com with an mp3 or a link to their Facebook or Myspace profiles and we can go from there.

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http://mikeshotdish.com
http://www.myspace.com/mikeshotdish
 

Are you sick of hearing the same songs day in and day out on the radio? Do you find yourself listening more and more to your existing music collection? Do you wonder where you can find more great music like what’s already in your music collection? There are literally hundreds of independent bands that you have never heard of that would drastically expand your music collection, and Mike’s Hotdish is here to help. Mike looks for music from the hottest heavy metal to the mild (but flavorful) rock and pop. Each show will bring you something new that you can add to your music collection. The best part is, if you loved the song, you can rewind and listen again. If you hate the song, fast forward to the next song. You control what you hear and you can tell us what you like.
 

Q: What is your favorite band and why?
 

A: While grew up with mostly country music, I always liked the music that was a bit heavier. Garth Brooks really filled that ticket real well. Now after listening to all of the independent music I play on my show, I can’t just really pick one. It really depends on my mood. Matthew Ebel is one that really enjoy listening to. His music allows my mind to wander and build my own story with his lyrics. On the hard rock side, I have been enjoying Nick Black and Clawfinger lately.
 

Q: What do you think artists can do to prevent themselves from becoming ‘One-hit-wonders.’
 

A: Don’t release all of your music at once and don’t focus solely on the single, a well done album could be full of great singles. You need to stay in touch with your fans and those that play your music and inform them of your new single. Maybe create a new song that isn’t on any album or send a station ID to shows that have played your music in the past and introduce a new single. Nothing is cooler than a band sending a station ID to a show without having to ask for one.
 

Q: Is there a reason why you tried to incorporate the idea of food with your blog and podcast? If so why?
 

A: I first started out with a different show. Being inexperienced at the time, I branched that show off so quickly that I didn’t have time to focus on them all. I threw that whole concept out the window. When coming up with a new name, I wanted something that reflected the variety of different things that I would have in the show and have a simple name so it would be easy to remember. But I also wanted something fun and something that would make a person do a double take and came up with the name “Mike’s Hotdish”. Hot dish is a term in the Upper Midwest for a dish that contains some sort of combination of meat, sauce, noodles, vegetables, and cheese. I believe it is also known as casserole in some areas. That really fits my show. It is a combination of various types of music and other things. Whatever appeals to my “taste buds” for that show is what you get. To add to the fun factor, I like to make use of the many puns available to me.
 

Q: What inspired you to become a music critic?
 

A :I don’t think I am much of a critic. I usually play only what I like to listen to. I have little musical background but have always loved music. I usually don’t pay much attention to the details of the band or who is in what band. If I like their music, I listen to it and play it on my show.
 

Q: What do you think is the number one mistake artists make?
 

A: Marketing. Either they are doing it the wrong way, or they aren’t doing it at all. Many times I have had a band just send a message saying something like “Hi, could you play my music?” They don’t make any sort of effort to make it look personalized, even if it is a mass mailing. More often than not, those emails get deleted because I have access to so much music and get so many emails that I don’t have the time to play it all or listen to it all. Make your email catch my eye somehow and I’ll definitely look more into your band. Many times that includes mentioning my show by name or my name. Another part of that is if all they have is a MySpace page, what will happen when MySpace closes up shop? They need their own website with some way to reach out to their fans and it needs to be something they have more control over. I don’t think the band has to have a degree in marketing by any means, but they should invest at least some time in learning some of the methods that work or find some people or fans willing to help them out.

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A Sure Way To Get Googled & Connect with New Fans

Amazon.com, we all know is a wonderful site, where you can buy books, CDs, DVDs, and appliances, and it magically knows what you like and want by suggesting things to you based on what you have bought in the past.

Amazon is the biggest online seller CDs in the world and I know that they take 55% of your selling price but many people use it exclusively to purchase music. So if you are not on Amazon sign up immediately to sell your music there.

Amazon is a fabulous self-promotion tool and you can use it to:

• Get you found high up in Google searches
• Give your fans and friends a place to review and rate your CDs
• Let you connect to fans who may not have even known they were fans
• Allow you to show off sides of you your fans may not know
• It’s a great way to make an additional online impression.

Here’s what to do: Go to: http://www.amazon.com

If you do not already have a profile you need to create one.

1. Create a profile with your photo and a short bio about you. Each member of your bandshould also do this.

2.  Create several listmania lists of CDs that you recommend, and put your own CD into these lists

I just created: A Musicians Guide To Understanding The “New” Music Business:

To see it click here

Notice how I put my own book on it first ? You will also notice that I was very upfront about the fact that I am the author of this book and I included a review written by someone else (Thanks Mari Rosa) to back me up.

I suggest creating listmanias that are listing artists that you fit in well with, and get compared to, and name the list something like: For Avid Fans of Joni Mitchell, or I did a quick search and found an intriguing title: The Greatest CDs That You’ve Never Heard  and a useful list: Music to fall asleep by.  Both of these are excellent ideas.

Listmania – Not Just For Music

Don’t just stop with CDs and music make lists of books that you love, or DVD movies that you suggest. Think of your average fan, and what they might like. They probably like what you like, and when they are googling you, or something they like, your Amazon profile and list will show up. This is a great way to show that you are well-rounded person. He reads, he’s a film buff, and a subtle way of branding your own music on to a site that is full trafficked by other people.  This is also a great way to bond with your fans on a whole other level.

Get Reviews – Build your Amazon reputation by asking

Not only should you review your own music on Amazon, but you should review other artists you like and respect. Also, do not be shy to ask your fans and family to review your CDs as well.  People always read customer reviews, and well reviewed CDs get bought.

Buy Yourself!

Another way to make sure that you show up for fans of other artists is purchase your CD from Amazon, while you purchase a CD from one of the bands that you get compared to often.

You’ll have to do this a few times, but it’s well worth the investment, because at, when people are searching for products, Amazon will tell them:  Customers who bought this item, also bought – and your album will show up!

There are dozens of other ways to use Amazon and I would love to hear your Amazon self promotion stories – please post them on my blog at http://www.arielpublicity.com/blog

Here’s to your success,

- Ariel

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Our third digital press conference took place on July 15, 2008 and it was a smashing success. Dozens of bloggers, podcasters and Internet radio DJs dropped in to hang out, eat, and drink with over 20 artists. Radio stations were set up and streaming live from the Blog Talk Radio and on Bumpskey Internet Radio and artists lined up in the hallways to be interviewed on tape and on camera by new media makers posted around the apartment.

Special Thanks To Our Sponsors:
Reverb Nation
Rive Video Promotion
Rock Ridge Music

New Media Makers & Friends Who Attended & Interviewed Artists At The Event:
The Amsterdam News
Blog Talk Radio – On The Road With John & Rick
Both Sides Of The Surface Podcast
Bumpsky Internet Radio
Digital Freedom Campaign
Friggin Fabulous Radio
The Gigometer
Hit Records Nightlife Video Show
Mikeypod Podcast
New York Sun Podcast
Ning.com
Queens Artists Podcasts
Radio Crystal Blue
Rubyfruit Radio Podcast

I asked the staff and the summer ‘08 interns to each write a synopsis of their impressions of the DPC and here is what they said:
Christina & Ariel
Our 3rd annual Digital Press Conference turned out to be a HIT! With artists and tons of social media continuing to bustle into the doors all afternoon and into the evening in a stead stream. Everyone was greeted with drinks (note to self: buy more beer next year) and appetizers and all wore big SMILING faces. Rive Video had their cameras set up and all ready to go with artists in out for interviews till after 9 PM. We had the wonderful Eddie Muentes as the host of Rive’s tapings and he kept the energy through the roof throughout the night. Artists were able to go through a circuit of about 6-7 interviewers each. First stop for most of the artists were On the Road with Rick and John LIVE . John and Rick interviewed everyone and broadcasted live onto Blog Talk Radio. Bumpskey Internet Radio also phoned in and stayed on the line for almost five hours (he would have talked all night but his cable dropped out) interviewing most of the artists in attendance.
All artists also had the pleasure of interviewing with Friggin; Fabulous Radio host Nick Ciavatta. Nick also interviewed Rock Ridge Music artist Lauren Ianuzzi. The sultry singer made her rounds in the circuit of interviews. Lou with Reverb Nation beamed with happiness and walked around greeting everyone and Lou thanks for being a great sport about the lack of wifi in the main room.

Dan Herman with Radio Crystal Blue was stationed in the Kitchen recording his interviews and he also got the privilege of recordig some live impromptu jams from the artists who brought their guitars along.

Rubyfruit Radio, and MikeyPod Podcast, had pole position in front of the air conditioner and they interviewed a steady stream of artists in between station ID takes with Eddie.

Stefan and Scott from our team were also on hand to interview artists on camera (watch for testimonials coming to the site soon).

Artists were able to connect with social media face to face in a special way that makes us proud to do our jobs and it was extra special for us because we got to meet some people who only exsist for us virtually.

We are looking forward to Digital Press Conference edition 4 at CMJ 2008!

Sara
Ariel Publicity’s Digital Press Conference on July 15th was an event no one should have missed out on. The combination of Ariel Publicity, Rive Video Promotions, Rock Ridge Music, and Reverb Nation proved to be a great success.

I had the opportunity to attend and work this event due to the fact that I am one of Ariel’s interns. As if being an intern for Ariel isn’t amazing enough, being at the Press Conference made it over the top. I had the opportunity to go around and interact with all different types of people from rockers to podcasters.

One of my favorite moments during the entire event was when I was preparing hors d’oeuvres in the kitchen. Dan from Radio Crystal Blue was doing interviews for a select few artists in the kitchen while I was there. I got to listen to Kati Mac’s interview and I felt like I was getting my own personal concert without her knowing it. She has a beautiful voice and listening to her sing while playing the guitar is something I will always think about when the Press Conference comes to mind.

If you missed out on Ariel Publicity’s Digital Press Conference this year, make sure to cancel everything to go to it next year. You would be crazy not to.

Ariel Publicity’s Digital Press Conference was a chance for musicians to connect with podcasters and bloggers face to face. In each room there were different stations set up. The musicians moved from room to room doing interviews and broadcasts with each station. If they were not at one of the stations, they were enjoying some of the appetizers and drinks while socializing with others attending the event. The Press Conference was a way to give back to musicians and podcasters and new media makers, and a chance for everyone to kick back and have some fun. Anyone that was at the event would agree.

Joanne
Ariel Publicity’s Digital Press Conference was immensely successful and demonstrated clearly how an innovative and clever approach to PR allows for stellar results within the changing music industry.

Over 20 of Ariel’s 90+ clients attended the event along with dozens of representatives from various New Media outlets–bloggers, podcasters, and internet radio DJ’s, among others. As internet-based press mediums continue to rapidly gain both popularity and credibility, artists are presented with new ways to promote themselves and their music. The Digital Press Conference gave several of the artists that Ariel Publicity represents a uniquely personal chance at interacting with many of the best people involved in New Media outlets.

The result was a marathon of networking and promotion which, based on my observation, put smiles on everyone’s faces. In fact, witnessing the enthusiasm displayed by both the press and artists was arguably the highlight of the event. Everyone involved appeared to be thoroughly thrilled the goings-on at the conference.

Additionally, the artists were given the opportunity to be interviewed by several of the New Media representatives that attended. Through the interviews, the press gained material for articles, podcasts, and blogs, while the artists gained further exposure. All in all, the Digital Press Conference was a truly fantastic occasion, having brought artists and New Media press together in an environment where they were able to truly take advantage of what each other had to offer.

Paige
The digital press conference was a great experience for me as an intern at Ariel Publicity! Despite the large guest list we managed to keep things organized and the artists all got a lot of great press. Rive Video Promotions was a great sponsor and gave all artists in attendance great press opportunities and were so generous with their time. My favorite thing about the press conference was that I felt I was really part of the team and helped to make things happen and accomplish the goal of the event. Everyone had a great time and that was amazing to see.

The artists seemed to really connect with one another and it was a great forum to establish relationships between independent musicians in the business. I also loved being able to meet everyone and put faces to the names that I see so often on emails as well as in our database. Everyone at the event was incredibly friendly as well as patient and understanding of the need for all artists to talk to the press one at a time. The guests helped to make the event run very smoothly by being so understanding. All in all I felt that it was a great event that went off without a hitch! So much hard work from Ariel, Christina as well as our sponsors went into this event and it was great to see this hard work put into action and realized.

Nicole
The Ariel’s Publicity Digital Press Conference was a huge success! Having as many artists and people of the press present in the amazing upper west side apartment was surprisingly very fun and not as chaotic as it would sound. All the musicians were great, friendly, and very grateful. The best part of the evening for me was being personally thanked by all the artists for assisting in circulating them around to the different digital media people. Knowing that my hard work was actually appreciated felt good. Another great thing about the night was actually meeting the artists face-to-face after getting to know them through their music and bios on our website. Shaking their hands and putting faces to
names was very cool. And lastly the biggest highlight of the night was when I became Rick’s co-host for three segments on his Blog Talk Radio show, On the Road with John & Rick. I would like to give a special thanks for Rive Video Productions, Reverb Nation, and Rock Ridge Music for sponsoring the event.

Keith
Imagine being in a Upper West Side penthouse where the 70′s never died, and when you entered the living room you wonder if someone murdered Kermit the Frog or if your just on an acid trip. Now imagine being in such a psychedelic place with dozens of musical artists, podcasters, internet radio stations, and writers all there for one thing, to hear, create, and promote great music.

Everything I just described to you is exactly where I was just this past Tuesday. While the Philharmonic played along in Central Park I was mingling among some of the most amazing Indie artists I’ve ever had the privilege to meet. From the soothing Soft Rock of Deni Bonet to the hard Hip Hop of Michael Lynche, these are just a few of the artists I got to meet and only the tip of the iceberg of the genres of music I got to hear.

The highlight of my evening was truly getting to know the musical artists. I’ve been working for Ariel Publicity for two months now and the only problem with Cyber Publicity is that you never actually get to see the people you are working for, and I remembered how thrilled I was when I meet Carla Lynne Hall and could finally put a face to the music I had been listening to, not to mention that she is a completely amazing person! Or receiving a t-shirt from the quirky Lena and hearing her story about the time she spent a month in prison. It was so gratifying to meet the artists and see just how happy they were with Ariel and all the work we put together for them, and it was humbling to know that what we do is appreciated and needed.

The only downside to the whole event was the heat! With over 100 people in one New York penthouse things are bound to get hot, and indeed it did. But on the upside, “God it’s hot in here!” became a perfect opener to getting to know the artists and press. That was second only to, “What the hell is up with these troll sculptures?!” which if you’ve ever been to Ariel’s parent’s apartment you’d know just what I was talking about.

All in all, I had a blast and loved getting to know the artists and finding out the most amazing things. Such as why Lena named her CD, “Thank You For Your Sex,” or why Jay Della Valle wrote a book on
mustaches. It was a night a small town Indiana boy like me will never forget, and an occasion I was so grateful to attend.

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A few weeks ago I spoke at Bob Baker’s Indie Buzz Bootcamp with 5 other music industry vets: Derek Sivers, Nancy Moran, Bob Baker, Tom Jackson and John Taglieri. We all delivered same message: Make great music that is a full expression of your creative self, then go out and connect your expression to people using technology and with a little learned marketing knowledge and discipline you will earn money. John Taglieri delivered an inspiring talk about what he did to go from full time day job to full time musician
 

As a social networking cheerleader who works full-time creating exposure for artists online I often find myself asking in my head: Why all of my artists be more like John? John Taglieri is a rare breed of musician: A natural sales person who understands the importance of working just as hard on his musical craft as he does on his marketing and sales and for him it comes naturally.
 

I know that this is not the case for a lot of artists who can get fully frustrated with the idea of sales and marketing and they “just want to play.” I’ve heard it thousands of times: “I just want to play, I hate doing that online stuff,” if you hold on to this attitude you will be left behind in the dust.
 

You have to be willing to get on the court and learning to play this game takes time and energy, and the rules change quickly so you need to adapt and go with the flow and not crucify yourself when something is not working. This is where John Taglieri excels – he is open to learning new things and trying them – taking the parts that work and discarding the parts that don’t.
 

This stuff is not brain-surgery and the great news is unlike true musical talent (which, in my humble opinion is not a learned skill – it’s a gift) marketing and sales is TOTALLY LEARNABLE…. and there are thousands of gurus to learn from, endless free information to find online and plenty of people to model (yes – copy the ones that have success and watch success come to you – no need to re-invent the wheel).
 

OK – I’m getting off my soap box now and I want to share some of the best nuggets of John’s talk with you because even though I am friends with him and I work with him he shed some light on what goes on in his mind and I was delighted to get a peek into his thinking. I think you will be too…
 

The BIG Three Questions:

When John decided it was time to quit the day job and REALLY go for it in the music business he looked at himself in the mirror and he asked himself 3 key questions:
 

1. What Do You Want? (Be honest with yourself)
2. How Bad Do You Want It?
3. What Are You Willing To Give Up For It?
 

Question 1: What do you want?
He wanted to make it as a full time musician. Period. What he understood by asking himself this question was that he may not get his ultimate dream of being an international rock star and playing huge stadiums and touring the world in a private jet like Motley Crüe but that he wanted to play music full time and not hold a second job to pay for that dream and he was OK with giving up the private jet part of his dream.
 

When you can give up being totally attached to exactly what you thought it would look like miracles begin to happen and John explains that his dream was to play Giants Stadium – he ended up doing that… 10 times singing the National Anthem
 

Question 2: How bad do you want it?
John talked about his inner motto:
 

“I want what I want and you are either going to help me or get out of my way”
 

This meant that he had to disassociate from some friends that were holding him back by telling him that there was no way he could make it.
 

Question 3: What are you willing to give up for it?
Making it takes something.
If you are really not OK with working really hard to get it than this dream may not be for you… Getting there will take a lot of discipline, patience and time.
 

You may have to go out to dinner less, spend less time with your family, wake up an hour or two early to study whatever it is you need to get better at – it will force you out of your comfort zone and it will take going that extra mile.
 

Visualize what you want
Every year for 5 he wrote on his yearly goals to quit his day job – he did it after 5 years. It took strong will and getting out of his comfort zone to achieve this goal.
 

You have to be able to SEE what you want – visualize what you want to do and always focus on moving forward
John talks about a very important distinction: focus on baby steps vs. big leaps. This is not to say that you should not set a huge goal but think in baby steps while you are working for the big goal. When you achieve a small goal don’t forget to celebrate it and acknowledge that you achieved it. The music business is HARD, not easy to make progress so take the wins when you get them.
 

It may not be what you thought
Not everything you want when you get it turns out to be what you wanted when you get it. If what you get is not the right thing its OK to not keep it. Adapt to what feels right for you.
 

Face the crowd for perspective
To help visualize his dream, John would go to concerts and from the audience, he would turn around and look at the crowd burn the image of the crowd into his head and keep that visual of what a crowd of really excited fans looks like.
 

Don’t let yourself be overly structured
John’s tips:
 

- Use a calendar or outlook to make a schedule – set it and forget it
- Have goals and carry over your goals from year to your
- Contact database management
- Prioritizing daily tasks
- Be flexible for changes -things crop up
- Automate the mundane tasks
 

John presets the tasks like changing the filter in the dogs bowl – then he does not need to think about things that can suck his creative time.
 

Create multiple income streams
John has 5 streams of income that all tie together

1. Plays original gigs
2. Plays cover gigs
3. Runs a music studio out of his home
4. Handles sales & marketing for Cyber PR
5. Owns a CD duplication machine and makes CDs for people
 

Have a strong brand
Branding is key in getting people to remember who you are.
 

In this world where niche marketing is key do not be scared to have a strong brand John’s is: If Edwin McCain and Bon Jovi had a baby you would have me. He then set out to ingrain that into your head it’s on all of his sites – MySpace, Twitter, CD Baby and more.
 

Bands Are Small Companies – DELEGATE!
Do not try to do everything on your own – learn to find people who can help you who are in your league – fire people who are not working as hard as you.
 

- If you are delegating YOU are responsible for making sure the people that you delegate to are accountable – give them dates and times to achieve things and by when
- If you didn’t do it – it’s your fault
- Eliminate negative people and situations
- Stay positive
 

And Finally…Don’t Ever…

• Grow Up
• Say I Can’t
• Give Up
• Blame Others
• Whine
• Bitch
• Moan
• Complain

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