Comments on: Basic Marketing Principles For Artists – Part 1 of 3: Increase Your Fanbase http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/ Ariel Publicity is a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Tue, 09 Mar 2010 22:16:32 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: KSE http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-177 KSE Thu, 04 Jun 2009 00:25:44 +0000 http://arielpublicity.com/blog/?p=393#comment-177 Lowering the price can make money, provided the demand is there. Lowering the price can make money, provided the demand is there.

]]> By: KSE http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-178 KSE Wed, 03 Jun 2009 17:27:46 +0000 http://arielpublicity.com/blog/?p=393#comment-178 Ariel has always published some of the best 'free' advice on the Internet. We are advocates of making fan based building one of the highest priorities an artist has. In, Texas, the first thing a venue owner/booking agent will ask you is: "How many fans will come to see you, if we book you?" If you give them a number that is not real, I can assure you, you will not get a second chance, unless you guarantee them the difference out of your pocket. What kind of fans do you need? WE call them TBF (True Blue Fans), which means, they support you in ALL that you do, including coming to your shows and buying your merch. They are your street team workers in each city; they are your advocates, wherever they go & to whomever they meet; they are your 'wheels' that keep your career moving forward; they show up at your shows with new fans. As an artist you acknowledge them each and every day; you provide them with free tickets; you provide them with backstage access from time to time; you make a 'special' section on your website, only accessible to them. Most artist have no ideal of how much work they should be doing. And, you can find out a lot about artist by just follow them on their social networks sites & I mean: How dedicated they really are, then they wonder why the world is not knocking on their door each day & buy their M&M's (music & merchandise). Music Success is a long & never ending road. An artist has to keep moving down or up that road, each day, or they will get run over. Ariel's approach and her programs can help any artist, plus, they are priced for just about any budget. If they are not affordable, then I would suggest an artist get enough side work to afford them. --end Ariel has always published some of the best ‘free’ advice on the Internet.

We are advocates of making fan based building one of the highest priorities an artist has. In, Texas, the first thing a venue owner/booking agent will ask you is: “How many fans will come to see you, if we book you?” If you give them a number that is not real, I can assure you, you will not get a second chance, unless you guarantee them the difference out of your pocket.

What kind of fans do you need? WE call them TBF (True Blue Fans), which means, they support you in ALL that you do, including coming to your shows and buying your merch. They are your street team workers in each city; they are your advocates, wherever they go & to whomever they meet; they are your ‘wheels’ that keep your career moving forward; they show up at your shows with new fans.

As an artist you acknowledge them each and every day; you provide them with free tickets; you provide them with backstage access from time to time; you make a ’special’ section on your website, only accessible to them. Most artist have no ideal of how much work they should be doing. And, you can find out a lot about artist by just follow them on their social networks sites & I mean: How dedicated they really are, then they wonder why the world is not knocking on their door each day & buy their M&M’s (music & merchandise).

Music Success is a long & never ending road. An artist has to keep moving down or up that road, each day, or they will get run over.

Ariel’s approach and her programs can help any artist, plus, they are priced for just about any budget. If they are not affordable, then I would suggest an artist get enough side work to afford them.

–end

]]> By: Twitted by Judyjcprov47 http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-179 Twitted by Judyjcprov47 Mon, 01 Jun 2009 02:14:56 +0000 http://arielpublicity.com/blog/?p=393#comment-179 [...] This post was Twitted by Judyjcprov47 - Real-url.org [...] [...] This post was Twitted by Judyjcprov47 – Real-url.org [...]

]]> By: Allyssa http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-186 Allyssa Sat, 16 May 2009 19:26:19 +0000 http://arielpublicity.com/blog/?p=393#comment-186 Thanks for this, Ariel! What I appreciate most is your recommendation to have everything linking back to my official site. My practice has been to send my newsletter to my subscribers, then send or post it in full on my Facebook music page, MySpace and other places. Really, what I need to do is use the social networking sites as gateways- not alternatives- to my official site. I heard the same message in terms of CD and merch sales at a marketing session I attended ASCAP Expo last month. I'm sure I'm not the only artist who is looking to focus their marketing efforts, to work smarter instead of flailing around internet. Thanks also for the tips on using Twitter following and ReverbNation widgets more effectively. Looking forward to trying those! To Will- I agree with your thoughts about increasing value by expanding one's "products" beyond mp3's. In addition, I have found that my biggest activity/subscriber spikes happen when I've participated in a cause or other event where I haven't been focused on selling myself. Too often we focus on hustle for hustle's sake and forget that music is at its best about creating community. Communities tend to develop lives of their own that feed the artists they grew around. Thanks for this, Ariel! What I appreciate most is your recommendation to have everything linking back to my official site. My practice has been to send my newsletter to my subscribers, then send or post it in full on my Facebook music page, MySpace and other places. Really, what I need to do is use the social networking sites as gateways- not alternatives- to my official site. I heard the same message in terms of CD and merch sales at a marketing session I attended ASCAP Expo last month. I’m sure I’m not the only artist who is looking to focus their marketing efforts, to work smarter instead of flailing around internet.

Thanks also for the tips on using Twitter following and ReverbNation widgets more effectively. Looking forward to trying those!

To Will- I agree with your thoughts about increasing value by expanding one’s “products” beyond mp3’s. In addition, I have found that my biggest activity/subscriber spikes happen when I’ve participated in a cause or other event where I haven’t been focused on selling myself. Too often we focus on hustle for hustle’s sake and forget that music is at its best about creating community. Communities tend to develop lives of their own that feed the artists they grew around.

]]> By: » Blog Archive » Blogroll Updates http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-185 » Blog Archive » Blogroll Updates Sat, 16 May 2009 02:21:37 +0000 http://arielpublicity.com/blog/?p=393#comment-185 [...] For Artists”.  Apparently, it is slated to be a 3 part series.  The first is titled “INCREASE YOUR FAN BASE“.  I would suggest reading anything and everything that this lady puts into [...] [...] For Artists”.  Apparently, it is slated to be a 3 part series.  The first is titled “INCREASE YOUR FAN BASE“.  I would suggest reading anything and everything that this lady puts into [...]

]]> By: Gorilla Liz http://arielpublicity.com/2009/05/14/basic-marketing-principles-for-artists-part-1-3/#comment-184 Gorilla Liz Fri, 15 May 2009 17:40:45 +0000 http://arielpublicity.com/blog/?p=393#comment-184 These are great examples that go great with the grass-roots promotions approach we teach the bands in our artist development program. Thanks for all the new internet marketing tips! These are great examples that go great with the grass-roots promotions approach we teach the bands in our artist development program. Thanks for all the new internet marketing tips!

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