Comments on: Basic Marketing Principles For Artists – Part 2: Increasing the Frequency of Purchases http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/ Ariel Publicity is a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Tue, 09 Mar 2010 22:16:32 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Independent Music United http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/#comment-191 Independent Music United Fri, 13 Nov 2009 23:16:43 +0000 http://arielpublicity.com/blog/?p=414#comment-191 The USB item by Shelter for Thieves is a great idea. There is a band out of New Orleans that sells a USB drive with their latest album on it for $25.00. But what is really unique is that they record all of their live shows through a laptop and any fan at any show they ever play who has ever bought a USB from them can download the just recorded live show right after they play. A unique item and another great way to involve the fans. Thanks for all the hard work and great ideas Ariel! The USB item by Shelter for Thieves is a great idea. There is a band out of New Orleans that sells a USB drive with their latest album on it for $25.00. But what is really unique is that they record all of their live shows through a laptop and any fan at any show they ever play who has ever bought a USB from them can download the just recorded live show right after they play. A unique item and another great way to involve the fans.

Thanks for all the hard work and great ideas Ariel!

]]> By: » Blog Archive » Blogroll Update http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/#comment-193 » Blog Archive » Blogroll Update Sun, 14 Jun 2009 20:01:31 +0000 http://arielpublicity.com/blog/?p=414#comment-193 [...] Hyatt continues with part 2 of her “Basic Marketing Principles For Artists” with Increasing the Frequency of Purchases. She begins with, The cornerstone of this is simple: You can not only sell [...] [...] Hyatt continues with part 2 of her “Basic Marketing Principles For Artists” with Increasing the Frequency of Purchases. She begins with, The cornerstone of this is simple: You can not only sell [...]

]]> By: Ian - Make It In Music http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/#comment-195 Ian - Make It In Music Fri, 12 Jun 2009 09:48:09 +0000 http://arielpublicity.com/blog/?p=414#comment-195 Found it - and posted it on our blog. It is a MUST SEE. http://makeitinmusic.com/how-to-make-your-fans-buy-more-and-promote-for-you Found it – and posted it on our blog. It is a MUST SEE.

http://makeitinmusic.com/how-to-make-your-fans-buy-more-and-promote-for-you

]]> By: Ian - Make It In Music http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/#comment-194 Ian - Make It In Music Fri, 12 Jun 2009 08:59:16 +0000 http://arielpublicity.com/blog/?p=414#comment-194 Ariel - another great article and I love the examples of how artists are finding new ways to bond with their fans and make sales of non-traditional merchandise. I know in your Nine Weeks book you talk about the sales funnel, as do many non-music biz Internet marketers and I've been applying it to the artists that I manage. I'm trying out subscription models, so that people commit to X dollars per month and that will include an album, T-shirt, gig entry, and all sorts of other stuff that you can throw in, but you guarantee a minimum. Admittedly this is easier with an artist that already has some momentum, but if your material is good enough and you can build a fanbase it is viable. Check out this Masnick case study on Trent Reznor for ideas - http://www.youtube.com/watch?v=Njuo1puB1lg There is another video somewhere on the web where he talks specifically about indie artists using the same techniques (including Corey Smith) but I can't find it!! If anyone does, can they post it here please - it's essnetial viewing. Ariel – another great article and I love the examples of how artists are finding new ways to bond with their fans and make sales of non-traditional merchandise.

I know in your Nine Weeks book you talk about the sales funnel, as do many non-music biz Internet marketers and I’ve been applying it to the artists that I manage.

I’m trying out subscription models, so that people commit to X dollars per month and that will include an album, T-shirt, gig entry, and all sorts of other stuff that you can throw in, but you guarantee a minimum. Admittedly this is easier with an artist that already has some momentum, but if your material is good enough and you can build a fanbase it is viable.

Check out this Masnick case study on Trent Reznor for ideas – http://www.youtube.com/watch?v=Njuo1puB1lg There is another video somewhere on the web where he talks specifically about indie artists using the same techniques (including Corey Smith) but I can’t find it!! If anyone does, can they post it here please – it’s essnetial viewing.

]]> By: Twitted by cyberpr http://arielpublicity.com/2009/06/11/basic-marketing-principles-artists-part-2-increasing-frequency-purchases/#comment-192 Twitted by cyberpr Fri, 12 Jun 2009 00:18:59 +0000 http://arielpublicity.com/blog/?p=414#comment-192 [...] This post was Twitted by cyberpr - Real-url.org [...] [...] This post was Twitted by cyberpr – Real-url.org [...]

]]>