Comments on: Basic Marketing Principles For Artists – Part 3: Increase the Amount of Money That You Charge http://arielpublicity.com/2009/06/24/basic-marketing-principles-artists-part-3-increase-amount-money-charge/ Ariel Publicity is a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Tue, 09 Mar 2010 22:16:32 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Ian - Make It In Music http://arielpublicity.com/2009/06/24/basic-marketing-principles-artists-part-3-increase-amount-money-charge/#comment-196 Ian - Make It In Music Thu, 25 Jun 2009 15:17:54 +0000 http://arielpublicity.com/blog/?p=417#comment-196 Ariel This 3 parter has been great and I've sent my readers here to get the full lesson. One thing that I've observed just this last week makes an interesting addition to the way you can charge people to be part of the experience. One of my writer / producer clients is just finishing an album for a massive global star and everyone who comes through the studio (casual drop-ins, the receptionist, the cook, the mailman), literally everyone (me included) is desperate to get a tiny insignificant place in the history of this record. We all want to do the handclaps on the outro, or play triangle or be in the crowd noise backing vocals. And, because the record has been a riot, some of those people have. Case in point, the studio owner's PA's daughter (15 years and pop crazy) got to to do the handclaps on the lead single - she is overcome! So, why not get your fans in the studio. Many records could take a rowdy choir - maybe on a hidden outro track if not in a track. Let someone in to do additional percussion - triangle to you and me. Of course, you could charge them, or you could just get amazing YouTube-able footage out of it, or a great PR angle - 'My whole album was made with my fans!' The truth is that modern studio technology enables the most average player to be tweaked so you can even let people play some important parts and tweak them later. A real way to make the fans part of the process. Ariel

This 3 parter has been great and I’ve sent my readers here to get the full lesson.

One thing that I’ve observed just this last week makes an interesting addition to the way you can charge people to be part of the experience.

One of my writer / producer clients is just finishing an album for a massive global star and everyone who comes through the studio (casual drop-ins, the receptionist, the cook, the mailman), literally everyone (me included) is desperate to get a tiny insignificant place in the history of this record. We all want to do the handclaps on the outro, or play triangle or be in the crowd noise backing vocals. And, because the record has been a riot, some of those people have. Case in point, the studio owner’s PA’s daughter (15 years and pop crazy) got to to do the handclaps on the lead single – she is overcome!

So, why not get your fans in the studio. Many records could take a rowdy choir – maybe on a hidden outro track if not in a track. Let someone in to do additional percussion – triangle to you and me.

Of course, you could charge them, or you could just get amazing YouTube-able footage out of it, or a great PR angle – ‘My whole album was made with my fans!’

The truth is that modern studio technology enables the most average player to be tweaked so you can even let people play some important parts and tweak them later.

A real way to make the fans part of the process.

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