Ariel Publicity

I recently took a vacation to Colorado to enjoy one of my favorite places on earth. I lived there for seven years and it is where I founded Ariel Publicity.
I spent some quality time with Rob Gordon – my first boss at the only record label I ever worked at: What Are Records? What I learned at What Are Records? has set me up for a successful career in the new music business and that is because of Rob’s genius around building community.

Rob Gordon had an uncanny knack for understanding it before many in the record business caught on and I continue to operate Ariel Publicity & Cyber PR campaigns based on his teachings. What I learned from What Are Records? is understand the value of community and connectivity and harness it to grow.

What Rob knew was: Observing and staying in constant contact with a rabid fan base, and nurturing them was the ultimate way to earn money in the music business.

Here’s what Rob Gordon did:

Harness Energy and Enthusiasm way before the Internet was used daily in the business Rob found a bound called The Samples and saw a phenomenon that was in the process of happening.  Every show they played was packed with college students, screaming along to every song from coast to coast, the word was spreading and the crowds were growing each show. The incredible part was The Samples had been dropped from their major label deal. Rob signed them and started recording their new album and at the same time negotiated their major label album back so he could re-release it on his label.

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