Review of Ariel Hyatt’s Music Success in Nine Weeks by Carla Lynne Hall – Know The Music Biz
Originally posted here: http://www.knowthemusicbiz.com/index.php/BIZ-BLOG/BIZ-BLOG/Review-of-Ariel-Hyatt-s-Music-Success-in-Nine-Weeks-by-Carla-Lynne-Hall.html
Carla Lynne Hall is a singer, guitarist, and music marketing consultant based in New York City. Her mission is to make music, and share her knowledge with other musicians. As a singer/songwriter, her musical style has been described as “Norah Jones meets Sade for tea on their way to visit The Beatles”. For almost twenty years, she has toured the globe as a singer/songwriter, and professional vocalist.
Carla has has spent a number of years behind the scenes in the music industry, in music publishing, management, publicity, and radio promotion. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also writes a monthly newsletter, The Soulflower .
To be an indie musician requires an entrepreneurial mindset, and the latest edition of Ariel Hyatt’s Music Success in Nine Weeks promises to “supercharge your PR, build your fanbase and earn more money”. As that may sound like a fabulous claim, many indie musicians may wonder if the book can live up to its promise.
In my own career as an indie musician, I have learned to be mindful of my business goals. To stay on the top of my game, I read A LOT of books on the music business. While some music biz books are filled with contract mumbo jumbo that require translation, others are total fluff, offering pie-in-the-sky promises that don’t show the reader how to get results. Thankfully, Hyatt’s Music Success in Nine Weeks teaches actual strategies that can be put into use immediately.
As the founder of Ariel Publicity & Cyber PR, Ms. Hyatt could easily have written a thinly-veiled promotion piece for her music publicity services. Instead, her book is an easy-to follow nine-week program that teaches musicians how to promote themselves, without any self-promotion hype.
This is a book specifically written to show musicians how to promote their bands. I’m not a musician, so you might wonder why I would be interested in reviewing it. Some years back I was involved in band publicity in a very small way. My son studied piano and guitar. He played in a number of local bands and they cut a few CDs. At one point he envisioned a career in the music world. Aside from being an appreciative audience, I helped with publicity and started a web site for him. Although he is now involved in other pursuits, such as raising a family, music is and always will be a part of his life. And now my two grandsons are on the brink of starting piano and guitar lessons. Who knows, I may be promoting them one of these days so I read Music Success in Nine Weeks by Ariel Hyatt with an eye to the future. Wow, have I been out of touch. There is so much more to promoting these days.
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 
