In Defense of 1,000 True Fans Part IX – Theory At Work In Australia – Down Under Series – Part 1: Urthboy

Greetings from Western Australia!  As I type this I am in the backseat of a car driving from Perth to Margaret River to enjoy a day of wine tasting and beach before I teach a masterclass to local musicians.  I have been invited here by The West Australian Music Industry Association to kick off their workshop series and have so far met and presented to over 200 musicians, labels owners, music industry students and managers. This is my third visit to Australia in 18 months and I love this country. I have been welcome here and have met lifelong friends and some of the most wonderful musicians (knows as “musos” in Aussie speak) on earth.

I’m not saying this to brag or boast, I am saying this to introduce and make a point about 1,000 true fans. Music Think Tank is read by not only artists but also by people who work in and who aspire to work in the music business.

As a hard working entrepreneur in today’s music industry, I constantly think about how I apply the 1,000 true fans philosophy to my business (just like every single artist I work with does).  I am not a musician, and I don’t make a living creating music, I am viscerally aware of this fact, but I do make a living working with musicians and my dream to make a difference in their lives by the next generation of future leaders in my industry. My goals involve travelling the world and connecting with people to collaborate with. If I don’t connect well, I don’t get to live that dream.

So, why this intro?  I am proud to be mentoring the next generation of young people who are interested in creating careers on the marketing side of the music business and I am off to Sydney next to do just this.

So without further ado, I introduce you to James Chatman from Sydney who I stumbled upon via a Google alert…. Here’s what led me to meet James.

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New Media Pioneer: Colin Rink of Dylan for Virgins Podcast

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=312150913

Dylan For Virgins is a regular DIY music podcast which reviews the works of independent artists. Each episode we feature one song of the independent artist reviewed and provide helpful tips and tricks of the music industry that work for all performers in all genres. Aside from the music business, we also tell stories that have helped us as musicians in performances all around North America, and fascinating musical stories from great musical legends; from Bob Dylan, to Jimi Hendrix.

1. Can you tell us a little bit about how you got into music, as well as the other creative hobbies you have?

I started playing music at an early age with Piano till about 8 or 9. When I was 20, I bought my first guitar, and started teaching myself to play on acoustic, but it wasn’t until I was 26 or so that I started to take music seriously. I was really drawn to the creative process of songwriting, and how rewarding it can be. From that, I started to write a lot; and in 2008 I created a poetry project, where I wrote a poem everyday for a year. This last year in 2010, I self published and released a collective works of the poems, added with some new poetry, in a 160 page book titled “A Walk, Uphill in the snow”. I actually made only a hundred copies, numbered each one, and put a seal of wax on each one, to personalize the first edition, as this was a big accomplishment and goal for me in my life. Aside from a few I put aside to sell on my website, http://www.colinrinkmusic.com, I sold all of them whilst on my last tour/

2. How do you know Randy, your Dylan for Virgins co-host?

I actually met Randy when I was looking for places to record my first album “Bury Me Deep in the Ground”. I had gone to a few studios, around where I live in Vancouver, British Columbia, and met Randy that way. We have the same goals with music, as he is also a DIY musician, and insanely talented. My album was recorded there, something just clicked, and we’ve been good friends and working together ever since.

3. What made you decide to start a podcast about the music business?

I am a DIY musician myself, and have crossed many hurdles so far in my music career, as I’m sure all DIY musicians and bands have. I see a lot of talented people out there, and on the DIY level, it can be hard knowing where to start, and how to be effective to doing certain things, and moving forward. I also a big fan of independent music, so getting to review it, and listen to all the artists who are submitting, is great for me, cause I’m always discovering great music.

4. You’ve recently returned from a tour across Canada. What would you say you’ve gained from that experience?

I actually gained a lot from that tour, more so then I could have ever imagined. I booked 90% of the tour myself (the other artist booking 10% or so), and since the tour was 3 months long, from coast to coast, there was a lot of co-ordination, with club owners, radio and promotions along the way. It was a lot of back and fourth, but the experience was amazing. As for the shows and fans I met along the way, it was incredible how receptive people were to my music; people that I’d never met, and were first discovering my music. I did also get to network and meet up with a lot of other musicians which was great. I had a personal goal in my lifetime to tour all across Canada, dipping my foot in the Pacific ocean, then the Atlantic, so that was pretty epic for me. I tell myself every year to make goals for myself with music, and the arts, and do my best to follow through. 2009 was my first album and tour, which I accomplished. 2010 was book release and a tour across Canada.

5. What are your goals and aspirations for the new year?

2011, I really want to get more in touch with my fans, build a bigger audience, and maybe talk to labels and booking agents regarding my music. I love getting that one on one feel with people when it comes to my music. I’ve been writing a book of short stories, and a novel for some time, and that’s on the list for completion, as well as going to literary agents after it’s complete. Painting, also I would love to get back into, and album #2.

6. Do you have one show that you’ve done that you think is better than all the others?

I don’t really know if there is one that is better or not, sometimes things are amazing on stage and you can’t do anything wrong, sometimes you can’t to anything right. A special one for me in Vancouver, was my CD release party in June of 2009. That was pretty epic. I had promoted the show for about three months, and it was packed, and a great night and the bands that I got to play with. As for this past tour, one of the shows that was a highlight was playing at Sharkfest in Kamloops BC, a yearly festival, where we played for about 150 people, and there were about 8 bands. There was certain energy about that show that stuck with me.

7. If you could interview any living artist, who would it be?

There are so many that I would like to, but if I had to choose, probably Leonard Cohen or Bob Dylan. Thing is, there isn’t anything new you can say to those guys, they’ve heard it all, and they’re bigger then life. I’ve been fortunate enough to meet some people that were heroes to me, but, no matter what you say to those guys they already heard it before, and answered it twice over.

8. What do you think is the role, if any, of podcasters in helping independent artists become more popular?

I think that in today’s world with DIY artists, it’s hard to break out and get noticed by people around you. The web is an amazing resource, and if you can get your name out there as much as possible, it will return to you in one way or another. I’ve found that big labels, and record companies, aren’t really interested in you unless you’ve done a lot of the work yourself, which is a lot different then the old days where they stuck with you for life. With facebook, twitter, and blogging, fans now are demanding and getting more from their favourite artists and bands, and whether it’s a review podcast, or just a podcast about what you or your band is up to, it gives the fans more to take away from just your album or shows.

9. What are your favorite Podcasts to listen to?

I try to listen to a lot of different podcasts. The great thing is on that there are so many different types; from sewing to music, or building houses, so any information you want is right at your fingertips. I personally check out the CD Baby DIY podcasts, as they have some helpful hints as well for the music industry, and also writing and poetry podcasts.

10. What do you do when your not running Dylan For Virgins?

I do have a regular 9-5 job as of right now, as I work on my music on my spare time. I have a lot of hobbies such as writing, painting and such, and I also go to school part time, to learn more, as the learning process never stops. This semester I’m taking Japanese for fun, and maybe another language in the summer semester. I also read as much as I can, right now I’m reading “The Kite Runner” by Khaled Hosseni. So far, I love it.

11. If your podcast could cover just one Artist, who would it be?

Hmm, that’s a tough one. I like my podcast because it covers so many artists and that I can listen and follow the paths of many independent musicians and bands, but if I had to choose one, it would probably be Jimi Hendrix or Kurt Cobain. I know they are both dead, but it seems like me, many are drawn to not only the person, but what they stood for, and did so with integrity.

12. Between blogs, podcasts and internet radio stations, do you believe one source of media is more influential than the others? Why?

I think that that all internet medias can have a great influence, one vs. the other is hard to say, as people like different things. Some listen to podcasts, while others don’t and listen to internet radio, or read blogs instead. Personally I feel audio podcasting has exploded, and is probably the most beneficial source out there, however blogging would be a quick second for me. The ability to have fans follow you’re movements on your career and make them a part of your story, is a great concept, and makes it more exciting. Internet radio stations are an excellent way to discover independent music, as I do listen to them quite a bit.

13. What do you think makes your podcast stand out from all the others?

Our podcast is a little different, as Randy and I are both independent, DIY artists, and all the information we use is based off personal experience. We also drink beer on the air, and tell funny stories that have happened to us, and have a lot of fun too. We do promote a lot of music (1 artist / band per episode), as well as my own, however we aren’t pushing anything, and do it for the love of music, and fans, and DIY musicians, which is why I love doing it.

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Your Mastermind Group – A Key Component For Your Future Success

One key thing I have learned over the past few years of attending workshops and garnering techniques from some of the world’s most successful people is: Those people did not get there alone. Success takes support and this issue of Sound Advice will show you how to create a support group that can help you stay on track and achieve your music career success. It’s called a Mastermind Group.

I hear it all of the time – musicians call me up and say: “If only I had a manager,” or a booking agent or a record label etc. And I in turn say: It’s hard to get a manager when you are just starting out. However, it’s not hard to get some help!

For those of you in bands: Does this scenario sound familiar? One person is in charge of doing all of the business affairs and the other members of the band just show up (sometimes they don’t even show up on time!). If you’ve got a band of hired guns, this sadly is your cross to bear. However, if your band is considered an equal team, I highly suggest that you include your band members in your mastermind group. If you are the only active member of your band on the business side that’s OK – you can build yourself some great support with non- band members.

What a Mastermind Group is

A mastermind group is a small team of people that meets one to two times per month, sits down, and brainstorms together, creates goals, makes lists, talks about objectives, and keeps each other accountable so that that you will move forward with your goals and achieve them faster.

What a Mastermind Group is Not

A Mastermind is NOT band bitch session where you air your dirty laundry and get angry at each other (We call that a band meeting ;). A mastermind meeting is a place for goals and a place for action and a place where you can really focus on yourself and your career.

Setting Up Your Mastermind Group

I suggest you create a group of four to six people – if you are married or part of couple and you want to set and achieve goals with your spouse or significant other I suggest a group of 3 couples (it’s OK to have different goals). If you are not part of a couple, I suggest a group of three to four others in addition to you. These people do not have to be in the music business, and it may actually be better if they are not. These people also do not have to be reaching for the same type of goals – they will however need your good input to achieve them, and you will need theirs.

Steps to Take

  1. Choose fellow masterminders to invite that you admire and that you look up to.
  2. Choose people who are strong self-starters and who know how to get the job done, who perhaps own their own businesses. Having someone in your mastermind group who runs a business will really help motivate you.
  3. Preset a scheduled date and time every month or twice a month. The third Wednesday of each month, perhaps. Or a dinnertime every first and third Tuesday of the month – Don’t break your commitment – you need to keep this set time to achieve results. How you handle this mastermind is critical to your success.

Setting Achievable Goals Is Key

Be careful when setting your goals. Start with ones that you can achieve within the first month (redesigning your newsletter, re-writing your pitch, booking one gig, etc.) so you feel like you are accomplishing small victories along the way.

Please read my previous article on how to set goals and achieve them here:

http://arielpublicity.com/2011/02/03/a-musicians-guide-to-setting-and-achieving-goals-for-2011/

At Your Scheduled Date and Time

  1. Come to each meeting with an agenda.
  2. Don’t make this a social hour – you are getting together to work. pe in quick and socialize when you are all done with your meeting.
  3. Choose a scribe. One person should be in charge of writing down what happened with measurable goals, actions, and results with dates set for each one and the scribe will e-mail the notes after each and every meeting so that everybody can keep up-to-date with each other.
  4. Hold each other accountable – Set check in times to stay on track.

Between sessions, you should be in touch a few times to make sure measures are being met.

Set up a Wiki

A Wiki is a great way that everybody can stay in touch without losing track of e-mails. I recommend

Ning – http://www.ning.com

PB Wiki – http://www.pbwiki.com/

Keep a Reading List

Have a reading list of books and links to articles that may be helpful to the group and reasons why you are recommending these books on your group Wiki. Books on time management or on small business or on how to tour – whatever you are trying to accomplish there is probably already a book or an article out there.

Join My Mastermind Group For Extra Support

I’ve created a mastermind group that currently has almost 1,000 artists in it helping each other out with goals.

“Participating in the Mastermind group was so encouraging, engaging, and inspiring.  In fact, it was a key component in coming up with my now-successful pitch!” – Deborah E, ScatandStyle.com

To get a free membership all you have to do is purchase my new book, co-authored by Carla Lynne Hall: Musician’s Roadmap to Facebook and Twitter http://arielpublicity.com/musiciansroadmap.  Or purchase my first book: Music Success in 9 Weeks http://www.musicsuccessinnineweeks.com.

Have Fun

The last piece of advice I’ll give is: This process should be fun!

This is you creating your career as a musician and it should feel like a joy, not a dreaded homework assignment.

I’d love to hear about your Masterminds. Please report them to me at Ariel@arielpublicity.com.

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Sound Advice TV – Musician’s Roadmap – Thinking About Your Fans

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

The first Sound Advice TV episode in Vol. 5. This series will cover Ariel’s new book, co-authored with Carla Lynne Hall, The Musician’s Roadmap to Facebook and Twitter. This episode talks about the different communities of Fans that artists need to be aware of and how to create more “Super Fans.”

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Ariel Hyatt in Los Angeles on 04/13/11

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Ariel Hyatt in Charlottetown on 04/13/11

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