Sound Advice TV – Musician’s Roadmap – Twitter Basics Part 2

In this episode of Sound Advice, Ariel and Carla talk about the basics of Twitter. Part 2 covers the difference between followers and following, hash tags and effective marketing strategies on Twitter.

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

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Cyber PR Digital Press Conference – 2011

On April 20th, the Cyber PR office held its 6th annual Digital Press Conference, co-sponsored by Rive Video, at our HQ in Brooklyn! We rolled out the hors d’oeuvres (heck yeah I Googled that spelling), invited over a ton of Cyber PR artists, bloggers, internet radio DJs, and podcasters, and let the craziness ensue!

On the first floor, we had some fantastic acoustic performances from both Cyber PR and Rive Video artists. Rive Video provided the video recording, and Cyber PR handled the audio. Stay tuned for some awesome footage!


Here’s what the setlist looked like:

Annie Fitzgerald
Van Muller
Jennings
TINA
Seth&Zakk
Hotels & Highways
Susan Cattaneo
TriCosta
Traum Diggs
Renee Wahl
Rachel Brown
Argyle Johansen





While the performances were going on in the main workspace, guests from Jersey Beat, Everything Urban, Static Television, Indie Soup Runner, Hit Records TV, and Memoirs of a Party Girl schmoozed in the kitchen and back garden.


The second floor was the spot for call-ins and lots of interviews! Since there were internet radio stations and podcasters that wanted artist interviews but couldn’t come out, we had our artists call into the live shows of Bumpskey Internet Radio, Music on the Couch, and New Music Inferno! The couches hosted more recorded live interviews between artists and new media makers like Tym Moss of the Artists Exposed podcast.


Finally, video interviews were the thing on the third floor, with NY Rocks TV on the scene. Cyber PR artists also had the chance to come upstairs and talk about their experiences with us on camera. Musicians like Patrick of Hotels & Highways, Rachel Brown, and Deanna Reuben also shared some cool, insightful tips that they’ve picked up along the way and think every indie artist should know. Watch for those videos when they get posted!



All in all, the event was super fun and a super success! Everyone was networking, eating, laughing, and just enjoying the comfortable, friendly atmosphere. And who doesn’t want some business cards, invites to shows, and free CD’s?! We’ll see you out at the next one!


Check out the complete photo album here.




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Top 10 Cyber PR® Artists for Spring 2011

It’s always hard to compile these lists, especially considering the number of great artists currently in the Cyber PR® roster. Nonetheless, we have painstakingly gone through our line up and found the Top 10 Cyber PR® Artists for Spring 2011. These are the artists who received the most attention from bloggers, podcasters and internet radio DJ’s so far in 2011. Enjoy!

- Ariel and Team Cyber PR®

Top 10 Cyber PR@ Artists for Spring 2011



Bowling For Soup

Bowling for Soup (acronym: BFS, or sometimes B4S) is a pop punk band based in Denton, Texas formed in 1994 from the ruins of an old metal band. Quoting Jaret Reddick, the lead singer, “we wanted to make happy music”. They’re known for their often humorous lyrics, upbeat guitar riffs, and Jaret’s distinctive voice.

Click here to see their VPK



Brett Ryan Stewart

Indie/pop peppered with a southern influence.

Click here to see his VPK



Carey Ott

Music genre-hops across Pop, Rock, Americana, Electronica, Soul & Blues with relative ease. And the common thread is his distinct silken voice lilting along a confident groove.

Click here to see his VPK



Ellen Once Again

Ellen Once Again is one part vintage and two parts bubbly with a shot of Pop Soul mixed together to spread love through music.

Click here to see her VPK



Hotels & Highways

3 friends (@Lisa_Piccirillo @PatrickThomas @Sydmusic) record an album in a cabin. Delighted, they turn to their fans to release it.

Click here to see their VPK



Holly Long

70’s Folk/pop/soul with a groovy funky twist

Click here to see her VPK


Kids Of 88

Introducing slutty new wave/electro duo

Click here to see their VPK



Rachel Brown

Brown’s music fuses pop, Caribbean, Hawaiian, country and world sounds into a captivating groove.

Click here to see her VPK



Seth&Zackk

Two-piece, acoustic/pop rock with edge

Click here to see their VPK



The Trews

Steeped in Americana with a touch of sleaze (think Buckcherry) and bluesy sense

Click here to see their VPK


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Sound Advice TV: Musician’s Roadmap – Twitter Basics Part 1

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

In this episode of Sound Advice, Ariel and Carla talk about the basics of Twitter. The first of this two part episode covers Twitter handles, @ Replies and Direct Messages.  Come follow us at @CyberPR & @CarlaLynneHall & @MusicSuccessInNine

Check in next time to see the conclusion of Twitter Basics

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Ariel Hyatt in Hollywood on 04/09/11

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Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X – Part 2

Two weeks ago I posted part 1 of my Step-by-Step interview with Mr. Robotic.  Here is part two.  Enjoy it!

STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL

AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and anything from you?)

Mr. R: I have about 112 that would buy anything from me. They are in a special group in my email list. The rest I know would definitely buy music.

This is great strategy!  Mr. Robotic has separated his diehard fans into a special group so he can better communicate with them and they probably won’t mind extra communication since they are in his Community 1 – his Super Fans.

AH: How do you use analytics to your advantage? Do measurements help you with your career?

Mr. R: I use Google Analytics for my website. To see how many visitors I get and if I get a TV placement how many people come to my site on that day. I also use analytics on YouTube to see where the majority of people who are watching my videos live.  This helps me see where my fans are to get shows in those areas.

TIP: Social Media guides real life activity.  It’s very important to understand this so you can go where the success is already leading you.

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