Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/
In this episode of Sound Advice Ariel and Carla talk about how to find new fans on Twitter. They take this one step further and talk about the most effective ways to engage these fans once you’ve found them.
Hi Nashville Friends & Family,
I have a favor to ask. If I was there I would do this but I’m in New York feeling really unable to do the Maximum I can.
Vince Romanelli is an extraordinary friend and independent musician who I adore needs us.
see why I love him here http://www.youtube.com/arielpublicity#p/search/0/YJ4Y3z4SLSg
His bandmate Kenny’s parents just lost everything they had in Joplin.
Vince is leaving tomorrow evening to drive to Joplin on a supply run.
Anything you can do to contribute will be deeply appreciated.
Even if you are not in Nashville If you have anything to spare, please go here:
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=UNBSDTU9LMVJE
Here is his email.
I can try and come meet you, but if you can bring it to my house by the fairgrounds, or to Kenny and Sara’s by Kroger that’d be extremely helpful.
I WILL make a run to cool springs or Nippers Corner tomorrow, so I can try and meet as many as I can.
Much love,
Vince – vince@vinceromanelli.com
please, please spread this around. LITERALLY… everything helps.
(Start)
Thank you so much to all of you who have reached out with a desire to help Kenny’s family as they recover from the devastating tornado that hit his hometown of Joplin, Missouri. As you may have heard, his mom, dad and younger sister were trapped in their crawlspace and were freed after Kenny’s grandpa and a neighbor axed away at the rubble, working tirelessly to get them out. They walked away with nothing but we are so grateful that they were among the fortunate who WALKED AWAY. For that, we are unbelievably grateful.
ITEM DONATIONS:
We are traveling to Joplin on Wednesday night and are collecting the following items they are in need of to take with us.
CLOTHING
Kate (Kenny’s 20 year old sister) – Size 5 Pants (short length), Medium Shirts, Size 7 Shoes
Julia (Mom) – Size 10 Pants, Medium Shirts, Size 9 Shoes
Kenton (Dad) – Size 36×30 Pants, Large Shirts, Size 9.5 Shoes
In addition to basic clothes, items like pajamas, work boots, socks, rain boots or jackets, are appreciated.
Also, there is a need for day to day toiletries such as shampoo and conditioner, soap / body wash, makeup, tylenol / advil, towels / washcloths, etc. or items that will be helpful when working on clean-up efforts so things like work gloves, batteries, flashlights, bug spray, and sunscreen.
Beyond that, we have also been working with the local chapter of the Red Cross in Joplin and will also be carrying donations of items they’ve requested such as clothing (all sizes), blankets, duffle bags, sleeping bags, moving boxes (broken down so they can be transported easily) and non-perishable items. I would ask that the items donated be new or only very gently used. Since these folks will be starting completely over so we want to make sure that they are provided with items in a good condition and don’t come with stains, rips, or an obvious amount of previous use. We will also be purchasing water from nearby towns but didn’t want to use up the weight or space transporting those so any cash donations will be used on that.
DROP-OFF LOCATIONS
All items can either be given to us directly or at one of the following locations:
Our house
Today – anytime / Tomorrow – anytime before 4PM
3608 B. Caldwell Court
Nashville, TN 37204
Vince’s house
Today – anytime / Tomorrow – anytime before 4PM
616 Hamilton Ave
Nashville, TN
37203
Downtown Presbyterian Church – Church Office
Today – anytime before 6PM / Tomorrow 9-4PM
154 5th Avenue North
Nashville, TN 37219
I’m just back from the mighty ASCAP Expo in Los Angeles where I spoke on a panel, did a book signing and sponsored.
I learned so much from the hundreds of artists I spoke to over the 3 days there and I boarded the plane with a whole new perspective on just how confronting marketing and social media is to 90% of artists.
You guys REALLY hate this stuff
You hate it so much that I literally felt like I had been beaten up over the concerns, complaints and sheer confusion directed my way.
So I will kick off with this: Making it in music is HARD
No matter what side of the fence you are on. My friends who are managers and agents and club owners work just as hard as my artist friends. And, music industry professionals are getting laid off left and right. This game (if you choose to play it) is not for the meek!
And now you, the artist are required to do a WHOLE LOT MORE than you might have 7, 8, 9 or 10 years ago (if you were lucky enough to have a label).
But here’s the thing:
The basic rules for success are still the same.
They have always been the same and those artists who understand this succeed: To Increase Your Bottom Line (no matter how you define your bottom line) you MUST focus on your fans!
The first step towards this is building rapport with everyone you come into contact with in person, social media and on your email list.
Everyone always references the astonishing Amanda Palmer as the poster child for success in this paradigm – the woman focuses on her fans!
You know how Amanda does this?
She STAYS at the venue after each and every show signing every CD and piece of merch and scrap of paper put in front of her
She STAYS until she has personally touched the last fan.
Then she STAYS in touch with them long after she has left their town with her newsletter, her blog, her Facebook posts and her Twitter stream.
She understands the rules of engagement.
It’s not magic – its just hard work.
You can have what she has too and here is how:
Today we are going back to three very important basics
(I’m not going to focus on Twitter, Facebook, YouTube and all the social media that drives you bonkers this time – you can read many articles I wrote about social media on this blog)
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 
