The most noticeable change is the giant cover photo bands can now implement. This was a cool feature for personal profiles and allowed users to show off their creativity (or that amazing photo you took of the sunset on vacation), but it is a really powerful branding tool for bands. Loading up an eye catching photo will help draw fans into your page and solidify your image. Branding has always been a little tricky on Facebook fan pages as you had to use certain apps to effectively do this, but this left the wall essentially “unbranded.” Cover photo solves this issue and brings a whole new life to the “wall.”

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In case you missed it, you can still get in on the premier call for the Music Success Teleseminar series and learn the secrets I’ve used to help thousands of musicians break through to success using social media.

A few weeks ago, Corey Denis and I discussed engaging fans and fixing past mistakes many musicians make online on a teleseminar call with over 300 musicians.

A stream of the entire 1 hour teleseminar is now available accompanied by my slides so you can follow along here!

Event Details

• Speaker: Ariel Hyatt
• Date: Monday, March 5, 2012 - Monday, May 7, 2012
• Time: 7:00pm
• City: Ariel Hyatt in Everywhere (taught online)
• Venue: Social Media Mastery – Tools and Discourse Online Class
• Address: Everywhere (taught online)
• Venue phone: (212) 239-8384
• Country: US
• Admission: $297 USD
• Age restrictions: All Ages
• Box office: http://arielpublicity.com/files/2012/02/DSC023061-e1329345042909.jpg
• Notes: Social Media is mainstream media. We all know how to use sites like Twitter, Facebook and YouTube, but few of us know how to use them well enough to engage friends and fans effectively and track ROI (return on investment). This 9 Week course will teach you how to optimize your overall approach to social media and add advanced techniques and strategies to make it work effectively for you
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This is a guest post by Darren Gallop, CEO of Marcato Musician.

Few musicians have the luxury of independent wealth or the backing of a record label with enough cash to cover the cost of recording. Most musicians have to work really hard to raise cash in order to head into the studio. This is especially the case if it is your first recording.

Before you start raising money, you should have a budget for your recording and know exactly how much you need to raise.

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Jason, Director of New Media Maker Relations at Ariel Publicity, was recently invited to speak on a panel with Bob LeDrew, Suzie Vinnick and Emma Julien at the Digital Dollars Seminar, moderated by Johan Hultqvist. Jason and the other panelists discuss using various social media platforms to promote music, best practices on Facebook and Twitter, growing your mailing list, different ways to help monetize via social media and more.

The Digital Dollars Seminar is a partnership between the Toronto Blues Society, Ontario Council of Folk Festivals, Batuki Music Society and Lula Music and Arts Centre funded by the Province of Ontario Cultural Strategic Investment Fund.

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I can’t tell you how many times I’ve RSVP’d ‘Attending’ on a Facebook event and then completely missed the event because I just plain forgot (for those of you who know me, my terrible memory does not play in to this, so don’t bring it up). And I know I’m not the only one who does this. Most people I know ignore Facebook events all together. Conversely, most people don’t ignore their text messages, and most of my weekend hangs are organized spontaneously via texting (my dad hates this about my generation). Which, at long last (is it just me, or are my intros getting longer?), brings me to Broadtexter!

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Social Media Mastery: Tools & Discourse

This teleseminar is now over, but you can still sign up and receive access to the full recording and slides for free!

Presented by: Ariel Hyatt and Corey Denis

It’s 2012 and Social Media is mainstream media. We all know how to use sites like Twitter, Facebook and YouTube, but few of us know how to use them well enough to engage friends and fans effectively and track ROI (return on investment).

This FREE teleseminar will teach you basic principles that you need to know and understand to set yourself up for online success.

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