Social Media Mastery:
Tools & Discourse

9-Week Online Course Taught by

Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed

There is Still Time To Sign Up For This Course! We are accepting registrations through April, 1st 2012

Each lesson and call will be posted to the private website so you can go at your own pace. You will never miss anything important so you can STILL join!

Ariel and Corey Co-Presenting At SXSW Interactive

It’s 2012 and Social Media is mainstream media. We all know how to use sites like Twitter, Facebook and YouTube, but few of us know how to use them well enough to engage friends and fans effectively and track ROI (return on investment).  This 9 Week course will teach you how to optimize your overall approach to social media and add advanced techniques and strategies to make it work effectively for you. Since all predictions point to a surge in mobile in the new year, adding a mobile strategy will be a key factor in your overall success.

In Social Media Mastery: Tools and Discourse, you will learn how to:

• Strategically add to your current Social Media assets to generate more online followers & fans

• Get mobile: Use text messaging & mobile applications to engage fans

• Measure your online influence & improve it

• Use analytics to track who is talking about you and where and effectively respond to them

• Create consistent, compelling content for all of your social outlets

• Use Twitter more effectively and find new fans to follow and engage with you

• Save time and energy by streamlining your marketing & social media efforts

This 9-Week Course is taught through a private, interactive website.

Every week, you’ll receive an action plan that walks you through each step necessary to increase your online exposure, Social Media, knowledge, build your mailing list, increase your fan base, and maximize your Social Media results (see the outline below).

At any point in time, you can ask questions and get answers from both Ariel and Corey Denis who co-moderate this course. You will also get feedback from the other participants through the closed online forum. You can also share your triumphs and milestones as we progress through this program together.

Cyber PR® Social Media Mastery E-Course is for:

* Artists & Bands                          * Managers

* Label owners                             * Music students

* Marketing & PR pros                * Music industry professionals of all types

The 9-Week Course Syllabus

Week 1 – Your Social Media Strategy – You know what

Ariel and Corey at SXSW

Week 2 – Facebook & Facebook Fan, Album & Music Pages - Learn the best strategies apps and plug-ins for making the ever-changing Facebook a powerful fan-building machine and a showcase for your music, list building and videos.

Week 3 – Twitter – Many are on Twitter but  there is much room for improvement.  Find out how to use Twitter more effectively and find new fans to follow and engage with you.

Week 4 –YouTube – We will have you amassing fans and attention on the 2nd largest search engine in the world. Garnering more subscribers & fans doesn’t mean you have to make new videos.

Week 5 – Your Newsletter & Building Your Mailing List - Learn how to write captivating content and distribute newsletters that build trust and loyalty, whether you are on or off the road. An effective newsletter strategy will result in higher sales.

Week 6 –Your Website & Blog – Learn to optimize and monetize your website more effectively. Learn the easiest blogging platforms and how to blog without wasting huge amounts of time or causing yourself stress.

Week 7 – Mobile Strategy & Tools – The biggest prediction for 2012 is that fans are going mobile. Learn how to affordably integrate mobile tools into your strategy and use them effectively.

Week 8 – Radio & Streaming Media: How Terrestrial Radio, Spotify, Rdio & Last FM Tie Into Social Media – Radio still reigns for effective promotion.  We will teach you how to tie into each radio station’s online presence and connect with listeners who may already be familiar with your music. We will also teach you how the most buzzed about platforms, Rdio and Spotify, can help independent artists.

Week 9 – Fan Funding & Creating Continuum Programs – The internet is a powerful way to raise money for projects and get your fans to fund endeavors, attend VIP events and participate in special opportunities with you. Many artists complain that they feel like carnival barkers when approaching fan funding. Find out how to create a program that will get you paid and keep your self-esteem intact.

By the end of this 9-Week Online Course, you will have all of the tools you need to strategically and systematically take advantage of all online marketing opportunities.

Contact@arielpublicity.com