Topics Include:
- Social Media + Internet Marketing = Success
- How To Increase Your Fan Base and Make More Money
- A Musicians Guide to Social Media (Twitter, Facebook and how to effectively create two-way conversations online)
- Understanding the Blogosphere
- 360 Degree Branding for Musicians – Creating a Laser-Focused Marketing Plan
Panels
Ariel has been speaking regularly on at conferences since 1996. She has participated on panels at all of the biggest music conferences from coast to coast and around the world including SXSW, CMJ, The TAXI Road Rally, Canadian Music Week, NAMM, The New Music Seminar, A2A (Amsterdam), Les Recontres (Montreal), You Are In Control (Reykeyvik), Big Sound (Brisbane), San Francisco Music Tech, The BMI Music Panel Series, ASCAP’s I Create Music, and at NARAS chapters in both Philadelphia & New York.
Master Classes & Intensives
Ariel travels the world teaching Master classes and leading workshops for artists and music business professionals. In the past few years she has spoken at 3 of Canada’s Songposium events sponsored by the Canadian Songwriters Association, 3 Canadian East Coast Music Awards Conferences, and 2 Taxi Road Rallies. In the fall of 2009 she traveled throughout Australia leading master classes in Sydney, Melbourne and Brisbane.
Musician’s Road Map – A 9 Week Online Workshop
Ariel has developed a unique 9-week course which is delivered online and via teleseminars. This course was initially redeveloped with The Icelandic Music Export and has now been taught several times to participants in Iceland and Nordic Territories, Northern Ireland, Australia and Canada.
Road Map takes participants through a step-by-step program that teaches them how to integrate social media and Internet marketing practices into their online presences. The end goal is to create an online ground swell so that the participants build larger fanbases, get new media exposure, and earn more money from their art.
“I saw Ariel Hyatt speak at Bob Baker’s conference [and] it was deserving of a standing ovation… She has really immersed herself in ‘Web 2.0’ type things for the past 1.5 years, gone to every blogger, marketing, and social-media conference, all with one question, ‘How can musicians really benefit from this?’ She lays it all out in a way that got me damn inspired, myself. Blew me away more than any speaker I’ve seen in the last couple years.”
– Derek Sivers
Colleges & Universities
Ariel started her business when she was 23 years old and has a message to share with young people aspiring to work in the music industry in 20ip and beyond: It is possible.
She has been honored to speak at NYU, Borough of Manhattan Community College, University of Colorado, Drexel, Cape Breton University, and William Paterson University.
Her forthcoming book focuses on how young people can make it in the music business as entrepreneurs. This book includes interviews with some of the today’s brightest music business minds including: Panos Panay / Sonicbids, Michael Laskow/ TAXI, Derek Sivers/ CD Baby, Ari Nisman / Degy & Tom Jackson / Tom Jackson Productions.
“I saw Ariel at last year’s SXSW, and she was amazing. Dare I say life-changing? Her approach to social networking truly got me re-thinking, and now her advice fuels every single Facebook/Twitter post I make. More than social networks, her whole approach to business in today’s age is crucial for the modern artist/entrepreneur to ‘get’.”
– Ryan Mintz