Jon Ostrow – Publicity Director
Jon Ostrow is the cofounder of the popular music marketing blog MicControl and has spent the better part of the last 4 years engrossed in the world of social media marketing, branding and blogging. With a background in marketing, a life-long passion for music and extensive writing on the subject (over 200 blog articles written on music marketing, an ebook on blogging and a series of musician-centric webinars), Jon has established himself as a trusted resource and a leading advocate for emerging musicians to better their understanding of social media marketing and online branding. His work has been featured on Mashable, Hypebot and Music Think Tank and he recently spoke at the CMJ Music Marathon conference in NYC on the topic of music branding.
Jon has taken on the positions of Publicity Director at Cyber PR® and blogger for Songtrust.com, a DIY music publishing platform created by Downtown Publishing.
Follow him on Twitter: http://twitter.com/jon_ostrow
Chris Hacker – ReviewYou.com Managing Editor & Marketing Plan Developer
Chris originally hails from Chicago where he worked at Triple A powerhouse WXRT 93.1. Chris took to traveling throughout Europe in 2004 and when he returned to the US made the decision to relocate to New York City. Upon his arrival in his new home town, he started working with several independent artists and in 2006 was hired at the independent record label Engine Room Recordings, first as the Director of Tours and Promotions and then later was promoted to Label Manager. In addition Chris also founded Howling Clue Entertainment, a NACA affiliated college booking agency.
In 2011 Chris joined the Cyber PR® team here as the ReviewYou.com Managing Editor and has now also taken on the role of resident Marketing Plan Developer
Follow him on Twitter: http://twitter.com/chrisnhacker
Stefan Malliet – Publicity/Technology Director
When Stefan Malliet joined the Ariel Publicity family over three years ago, he did so with a wealth of experience in Entertainment, Fashion and Sports marketing and publicity. While pursuing a degree in Marketing Management at Baruch College in New York, the Brooklyn-native has worked with the likes of Kanye West, Outkast, Kellwood Clothing and the Entertainers Basketball Classic at Rucker Park. In addition, Stefan has extensive experience in record label operations, music publishing and event management.
In his capacity as our Publicity Director, Stefan is responsible for video promotions, film licensing, and special projects. He is also in charge of maintaining the company’s web presence and graphic design. Stefan’s hectic work schedule is balanced by his love for sports. In addition to being a fan of most sports, the Brooklynite plays both basketball and football – which he also coaches – regularly.
Follow him on Twitter: http://twitter.com/cyberprvideo
Jason Loomis – Director of New Media Maker Relations
The opportunities and unpredictability attracted Jason not only to the music industry, but to Ariel Publicity in particular. Inspired by the ever-changing dynamics of todays music business world, Jason is driven to make a difference and help musician’s master the digital domain.
Born and raised in St. Louis, Missouri, Jason graduated from Southern Illinois University of Edwardsville with a degree in Music Business. Jason comes from a musical family. Both of his parents majored in Music and went on to record 10 albums with their group The Solo Committee. His brother, Dan Loomis, is a professional jazz bass player in NYC and appears in several original projects; Dan Loomis Quartet, The Wee Trio and Spoke. Jason spent his college days teaching drum lessons, performing with his group Jason and the Argonauts and playing most weekends for Downtime Productions, a St. Louis wedding band. If you ever need a drummer to play “Don’t Stop Believing”, “Livin’ On A Prayer” or “I Will Survive” Jason is your man.
Jason joined the team as Ariel’s personal assistant and internship coordinator after completing his own internship with the company. Since then, his duties have expanded to include managing all of the New Media Maker (bloggers, podcasters and DJs) relations, talking to incoming artists, helping to create and customizing campaigns for Cyber PR® artists, managing the day in and day out office activities and writing the Musician’s Arsenal blog series (which features the best apps, sites and tools to help independent musicians sort through the seemingly endless number of choices available).
When not working in the Cyber PR® office, Jason can be found doing freelance recording, talking random people’s ears off about how awesome St. Louis sports teams are or playing guitar in his band, Ibex.
Follow him on Twitter: http://www.twitter.com/jloom718
Ariel Hyatt is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.
Ariel foresaw the impact the advent of the internet and social media would have on public relations long before her peers. Following her vision, Ariel dove into the world of Digital PR in 2003. Her efforts to realize the public relations potential of social media resulted in innovation. Ariel developed her platform, Cyber PR®, to automate much of the traditional PR process and maximize client placement with new media makers.
Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series ” Sound Advice” has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media: Music Success in Nine Weeks and Musician’s Roadmap to Facebook & Twitter offer artists a step-by-step plan to create a profitable and sustainable business from their art.
Ariel’s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.
Beginning in the Fall of 2011, Middle Tennessee State University will offer a Cyber PR® Class based on the principals used in Ariel’s day-to-day business. She and her staff will lead students in a rigorous Cyber PR® accreditation process that includes hands on experience working on active Cyber PR® Campaigns.
Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR® philosophy and platform, to public relations campaigns at large. This is why Ariel Publicity has represented over 1,700 clients in the seventeen years since its inception: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.
Ariel proudly serves on the boards of Sweet Relief Musicians Fund, SoundCtrl, and The New Music Seminar. She is an obsessive world traveler, a total foodie, and a vintage lunchbox collector.
Follow her on Twitter: http://twitter.com/cyberpr http://twitter.com/TheHunterCat | View her full press kit here
