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Ariel Hyatt is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.
Ariel foresaw the impact the advent of the internet and social media would have on public relations long before her peers. Following her vision, Ariel dove into the world of Digital PR in 2003. Her efforts to realize the public relations potential of social media resulted in innovation. Ariel developed her platform, Cyber PR®, to automate much of the traditional PR process and maximize client placement with new media makers.
Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series “SoundAdvice” has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media: Music Success in Nine Weeks and Musician’s Roadmap to Facebook & Twitter offer artists a step-by-step plan to create a profitable and sustainable business from their art.
Ariel’s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.
Beginning in the Fall of 2011, Middle Tennessee State University will offer a Cyber PR® Class based on the principals used in Ariel’s day-to-day business. She and her staff will lead students in a rigorous Cyber PR® accreditation process that includes hands on experience working on active Cyber PR® Campaigns.
Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR® philosophy and platform, to public relations campaigns at large. This is why Ariel Publicity has represented over 1,700 clients in the seventeen years since its inception: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.
Ariel proudly serves on the advisory boards of Sweet Relief Musicians Fund, SXSW Accelerator, SoundCtrl, The New Music Seminar. She is an obsessive world traveler, a total foodie, and a vintage lunchbox collector.
In 100 Words
Ariel Hyatt is the founder of Ariel Publicity, a social media PR firm based in New York. Her agency’s Cyber PR® Campaigns place musicians on blogs, podcasts, and Internet radio stations and coach them to create authentic relationships with fans. Since 1996, Ariel Publicity has represented over 1,700 independent musicians.
Her books Music Success in Nine Weeks & Musician’s Roadmap to Facebook & Twitter help artists get in control of social media marketing strategies and online PR.
Ariel proudly serves on the advisory boards of Sweet Relief Musicians Fund, SXSW Accelerator, SoundCtrl, The New Music Seminar.
@CyberPR
In 50 words…
Ariel Hyatt is the founder of Ariel Publicity, a New York based social media PR firm. Her Cyber PR ® Campaigns and books Music Success in Nine Weeks & Musician’s Roadmap To Facebook & Twitter help connect musicians with new media makers and coach them to create authentic relationships with fans.
Follow her on Twitter: http://twitter.com/cyberpr
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