We get a lot of e-mails asking us what Public Relations is exactly and what we will do if we're hired. So, we put together this short explanation for PR. . .
What is Public Relations?
When you open any newspaper or magazine and read about a new product on the market, some hot new vacation spot or what Puff Daddy is calling himself this week that is a publicist in action. Products, designers, huge corporations, and even countries all have publicists. We are the people hired to influence the writers about practically anything.
When you hire a publicist you are hiring a person who has established relationships with the media and who understands the protocol of how publications work and how writers like to be approached. Publicity unlike advertising is never guaranteed. A publicist will try as hard as they can to get your band written about or your CD reviewed but the only guaranteed method of getting ink in any publication is through paid advertising.
For a more in depth look at what we do read this article:
How To Be your own publicist - An Article Written by Ariel
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