Web PR tips from Ariel Publicity
How to post a perfect press kit on your website
Here are three components that you should include on your website. These are keeping music writers in mind (they need access to your their information quickly, because they are constantly under deadline.)
1. Your Music – album or live tracks
You are a band / musician after all, and nothing speaks for you louder than your music. Make sure you have some music available at your website either streamable or downloadable (if you feel like giving away a free track or two).
2. Biography – and a short sentence about your sound
Bio - Make sure you have a short succinct bio that can be easily located on your site, (in addition to the long form one, the blogs and all of the opinions from each band member – which are fun for your fans but not for music writers who will be looking to get quick information. Make sure this bio is easily cut and past able so writers can drop it into a preview or a column.
Short Sentence – Also include a short summary (like less than 6 words) that sums up your sound for calendar editors.
3. Photos – make them easy to find and download
Thumbnails are great for quick and easy loading but you should always have a few downloadable photos on your site (both in color and black and white) in at least 300 dpi – Create a link that says "click here for a hi res jpeg" that way photo editors can get to them easily – and remember to change your photos a few times a year – so if you play repeat markets you can give the media multiple choices to cover you.
We hope these tips help.
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