In Gratitude… 4 People On My Dream Team

Today is my birthday and today I have a great deal to be thankful for. To have a long career in the music business is something I’m very proud of. These past 12 months have been an incredible journey and I want to acknowledge a few people that have made it a year to remember.

And I want to remind us all about something Derek says, It all starts with who you know and it’s our connections to each other in the world that make us.

Derek Sivers

Most of you know (and worship) Derek. The reason why is because you have probably met him, and because he has probably given you great advice on how to make your music career better (or better yet, he has written you a check for your music). Even though he’s not in charge at CD Baby anymore, what he created so lovingly and well lives on with his spirit intact.  But there’s a part of him you may not know.  He’s an impeccable friend.  When the phone rings it’s never “how are you?”  It’s always….  “Have you ever thought about what you would do if one day (fill in the impossible, and most thought-provoking question you can think of…)  Derek is always helping me push my limits as a creative entrepreneur  and my the re-invention of my business has a lot to do with him. Derek remains my sounding board in this business. On days when I get discouraged and think it all won’t fly couldn’t fly, he is my biggest cheerleader and thought provoker and idea generator.  Thanks D…

Millie Millgate

If I had to nominate the hardest working woman in the music business,  Millie gets my vote.  As the head of Sounds Australia , her job is to make sure all Australian artists who attend international music conferences (SXSW, CMJ, Liverpool Sound City, Great Escape etc.) have a platinum experience, and because of her they do.  Its so easy to go to a conference and get swallowed up by the overwhelming experience but Millie ensures that this won’t happen by  getting her charges connected to all of the right people to not only play in front but also meet and network with. She never stops thinking about how to make each conference better and more effective for artists, label owners and managers. Her book on how to tour Australia, where she covers every possibly angle and answers every possible question you may have is like everything she does detailed , meticulous, and impressive.  She inspires me when I watch her in action…. She graciously invited me to Australia last September, and introduced me to APRA who hosted a series of master classes, and I’m here now at Song Summit celebrating my birthday in gorgeous Sydney.

Shelley Nordstrom

I had never heard of the ECMA’s when Shelley first invited me to come speak at The East Coast Music Awards conference and ceremony.  What I‘ve discovered is some of the most incredible talent I have ever seen (Hey Rosetta, Joel Plaskett, and David Myles are just 3 examples). Shelley ‘s job is to invite international delegates to attend the conference and experience the jaw dropping talent and ensure that that talent leaves the East Coast of Canada.  She and the entire conference make guests feel like complete rock stars.  I have never been so well taken care of at any conference, and because of Shelley, I have met life long best friends and colleagues, 2010 was my third trip to the East Coast of Canada and I’ll go back every year (if I’m invited).

Anna Hildur

In September 2008, Anna Hildur, the head of IMX, The Icelandic Music Export, invited me to Reykjavik to speak at the fabulous You Are in Control conference. She chose me not only because she wanted someone to speak about how social media is affecting musicians, but also because she wanted more women to speak at the conference and I was honored to be included. To watch Anna in action is marvelous. She wields two cell phones and switches between her sing-songy Icelandic and English, (depending on which one is ringing) and I can’t find one Icelandic artist who doesn’t know her personally. When the financial crisis hit Iceland, Anna, and I co-developed an online course to help Icelandic artists fully master online marketing and PR so that they could get exported the most efficient and cost –effective way she could think of.  I have been introduced to so many amazing musicians through that experience and have had the great pleasure of working with over 40 bands and musicians from the land of fire and ice including Ólafur Arnalds, Sunna Gunnlaugs, For A Minor Reflection and Dikta

Derek, Millie, Shelley & Anna, I couldn’t have done my dream without you,… I believe there is no luck in the music business. Luck comes concurrently with dedication and hard work and by having others help you along your journey.  My journey would look profoundly different without you.  Thank you from the bottom of my soul for all you do for me and for musicians around the world, and for all you do for me.



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Sweet Relief Musician’s Fund Needs Your Help

I love making a difference. When musicians come up to me at conferences or at gigs and say “Thanks for writing your book, it really helped me learn how to market and promote myself more effectively.” Or, They say: “I read your articles online and they really help me and my band.”  It makes my day.

So, when my former housemate (and GM of the Fox Theatre in Boulder CO) Bill Bennett called me last year and asked me to be on the board of Sweet Relief, a charity I have long admired I jumped at the chance.

It’s all over the news these days: Approximately 15% of Americans are without health insurance, but when it comes to musicians that number sadly exceeds 45%; and that when faced with a medical emergency or disabling event there are very few resources for support that a musician can turn to. Since 1993 Sweet Relief Musicians Fund has been a strong and steady resource for professional musicians struggling with illness, disability or age related problems; but they can’t do it alone and the shrinking economy has made it that much harder for them to help (read: fewer people are donating individually).

So, I would like to ask you for a favor today and for the month of June….

It will take less than 30 seconds of each day and you will help save the lives of musicians in need.

Sweet Relief has qualified for the Pepsi Refresh Project. During the month of June they will be competing for one of ten $50,000 grants with the winners being determined by number of votes. Participants can vote once per day until June 30th. By visiting http://pep.si/votesweetrelief and voting helping to preserve one of the few resources that a professional musician can turn to for support when there is no place else to go.

As a thank you in return I offer you a copy of my ebook the Recession Proof Musician so that you will never have to be faced with the problem of having to turn to a charity for medical help.

1. Vote for Sweet Relief (every day if you can) and spread the word via Twitter, FB, MySpace

2. Download The Recession Proof Musician from me to you (just enter your email address and it will be delivered to your inbox – its not mentioned on the site but it’s there for you).

Thanks for making a difference.

Hang With Sweet Relief:

Twitter:  @SweetRelief

Facebook Causes Page: http://bit.ly/sweetreliefcauses

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Austin Music Foundation and Martin Atkins present Party:Smart @ SXSW

WHO: Austin Music Foundation (AMF) is a nonprofit organization that provides educational programs and career development resources to musicians. The mission is to strengthen and connect the local music community through innovative programs that empower musicians and fuel Austin’s creative economy. Visit www.austinmusicfoundation.org for more info.

WHAT: Austin Music Foundation presents PARTY:SMART featuring Martin Atkins with special guests Ariel Hyatt of Ariel Publicity and Charlie Cheney of Indie Band Manager. These three indie music luminaries will share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today’s DIY music business climate.

Local musicians and industry pros as well as SXSW attendees from far and wide will meet for a pre-conference party and educational event with our special guests designed to facilitate relationships and “get the party started” on the eve of SXSW.

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Come Party with our Cyber PR artists at SXSW!

We’ve got some great artists performing at SXSW. Stop by a show and have a drink with them!
All of the artists will be available for interviews as well while at SXSW please email Christina Duren [Christina@arielpublicity.com] to schedule an interview.

Strait Laces
Punk, Rock
http://www.arielpublicity.net/clients/2694

Tuesday, March 16 Bruised Fruit Party @ Bull McCabes (714 Red River) – TBA
Wednesday March 17 Belfast Rocks Showcase @ Latitude 30 (512 San Jacinto Boulevard) – 12.30pm
Wednesday, March 17 Music Tech Mashup @ Rusty Spurs Saloon (405 E 7th Street) – 4pm
Thursday, March 18 Music Gorilla Party @ Treasure Island (413 East 6th Street) – 3pm
Friday, March 19 Music From Ireland Breakfast Party @ BD Rileys (204 East 6th Street) – 2.30pm
Friday, March 19  Official SXSW Showcase @ Wave – 8pm
Saturday, March 20  Irish Party @ Fado (214 West 4th Street) -1pm
Saturday, March 20 Party @ Lovey’s Loot – 7pm
Saturday, March 20 Closing Party @ Blu Lounge (360 Nueces Street) – 12am

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Have Dinner with Ariel Hyatt & Jay Frank at Canadian Music Week The Authors of Music Success In Nine Weeks & Future.Hit.DNA Team Up to Make A Difference For You!

I have a fun NEW contest to share with you (as you know I’m a wee bit contest crazy because they are both fun and helpful).

I am headed to my first ever Canadian Music Week in Toronto on March 10 – 13 where I will appear on two panels, do a book signing and soak up what I have heard is one of the best music conferences out there.  Here’s the fun contest part: My dear friend Jay Frank will also be speaking at CMW.

Who is Jay Frank you ask?

Jay Frank is currently the SVP of Music Strategy for CMT, a division of MTV Networks. At CMT, he oversees the implementation of music across all platforms, including TV, web, mobile and VOD. The new synergy he is developing is changing the face of country music as he identifies future country hits through active monitoring of all platforms. This has lead to increased TV ratings, online video views, and record setting metrics for the 2008 CMT Music Awards.

Jay Frank has also managed music programming, along with artist and label relations for Yahoo! Music, formerly known as LAUNCH. From 2001 until 2007, Frank grew the audience tenfold to approximately 25 million people.

We’ve been friends for the better part of the past decade. We’ve also enjoyed brainstorming with each other over the future of music, where it’s going, and how do we get there. The funny thing is that our conversations were never doom and gloom. They were always full of hope and possibilities. We’ve always seen the potential for where new artists can go if they only had the right tools. Now, both of us are asked to speak about this around the world (a far cry from just chatting about it in our living rooms 10 years ago).

But we also know how difficult it is to pin either of us into any meaningful conversation after a panel when you have 30 seconds to ask your question. And some of you are pretty damn smart and driven. So, the two of us have decided to team up for something pretty damn special…we’d like to take YOU to dinner!

That’s right…you heard us. Take YOU to dinner. Normally, we get requests to take us to lunch or dinner just to pick our brain. But this time, we’re flipping the equation. Why? Because we both thought it’d be fun. Isn’t that what we’re supposed to do in this music business?

So, here’s the deal. We’ll pick four fortunate folks based on a couple of things:
1) You sign up to both our twitter accounts at @cyberpr and @futurehitdna
2) You tweet either (or both) of us as to why you should go

That’s it! The dinner will be held on Thursday, March 11th at a TBD location in Toronto. Just in case that wasn’t enough, you’ll also get an autographed copy of my book Music Success In Nine Weeks AND Jay’s book Futurehit.DNA.

So come tweet now. We’ll be looking for potential entrants until March 8th. Then we gotta pick the 4 lucky winners and contact them.

Even if you don’t get to go to the dinner, please make sure to say hello to each of us at Canadian Music Week.

xx,
Ariel & Jay

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Why the New Music Seminar Matters a.k.a. A Love Letter to Tom Silverman

I just got back from the New Music Seminar in Chicago, where I participated as a player.

The New Music Seminar is an extraordinary and important event.

Why?

Because Tom Silverman gets it.

Tom gets that right now industry vets have gone from being effective experts who understood how to effectively produce hits and make money in the music business are now scratching their heads asking “what do we do now?”


in the worst case scenario, these vets are nothing more than dinosaurs.
In the best case scenario we are architects and builders of the “new” Music Business

We have just started building a huge cathedral with spires, flying buttress, archivolts, trefoils, gables, porches, transepts, cloisters and chapels… It’s a huge job and we are all approaching this together brick-by-brick.

As someone who has toiled for 16 years trying to make a difference for independent artists, it feels incredibly validating to be heard and understood by a legend in the music business.

What Tom is trying to do is crack the code.

His arsenal is all of us, his players, who work day in and day out with artists trying to move the needle, make an impact and create new blueprints that we will all follow for future cathedrals and skyscrapers and eventually powerful towering cities.

Tom, thanks for inviting me.  I’m delighted to be among your troublemakers, rabble rousers and upstarts, I’m in whole hog and I won’t stop until we all make a difference for artists that we serve.

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