As I started planning the release of my newest record, I began getting a bit overwhelmed. It’s a gift that musicians have so many outlets to be heard today, but the trick is knowing where to start. Ariel and the Cyber PR Team continue to give me new tools to become better at managing my brand. To top it off, the genuine desire to help is completely apparent. I don’t feel like a fish out of water anymore. It has totally boosted my confidence and ability, and for that I will be forever grateful.
- Annie Fitzgerald, Singer/Songwriter/Musician
“I have worked with Ariel in so many ways over the past two years, and she has been an invaluable source for consultation and support. In addition, Ariel has booked many acts for live performances on Next Big Hit, and her organization in making that happen lifted many organizational burdens from me, as well as providing some kick-ass music for the show.”
- Michael Gilboe, Next Big Hit Podcast
“I’ve known Ariel since 2001 and she has been a constant driving force and motivator for me ever since. In the past few years I’ve watched with awe as she literally reinvented herself and her business with astonishing results. A confident and compelling speaker, teacher, and entrepreneur, Ariel is also a truly warm, loving, and caring person. I can’t recommend her highly enough.”
- Charlie Cheney, President, Cheney Media, Inc.
“Ariel and Ariel Publicity have been a source of both assistance and inspiration for countless musicians and artists out there. She is one of those rare business owners that doesn’t just work for her clients, she instructs and empowers them to become better business owners themselves. I got the chance to attend one of her PR Boot Camps and was thoroughly impressed with the kind of tools she offered for those in attendance. Each one of those musicians left with new ideas and plans, not just a list of services they could hire Ariel to fulfill.”
- Matthew Ebel, Artist & Owner, Matthew Ebel Entertainment
“Working with Ariel is a blessing. She is a real expert in her field, she knows everybody and everybody knows her. Ariel Hyatt is a reliable brand.”
- Lena Potapova
“Ariel is one of the sharpest people I know! Her insight into the “new” music industry is invaluable. Ariel’s expert teaching and consulting advice should be required for every artist.”
- Tom Jackson, Live Music Producer/Owner, Tom Jackson Productions & On Stage Success
“Wanted to give CyberPR a try and Ariel delivered exactly what she promised. She’s a mover and a shaker with great energy and vision for herself and her company.”
- Dan Mackta
“I am an author and a musician, and Ariel is a guru of publicity for both. She helped us arrange a Book release party for the Indie Band Survival Guide in New York while we were based in Chicago. She got a ton of musicians to meet us and get introduced to our book. She’s incredibly high-energy, knowledgeable about publicity, great with people, and a great speaker besides. Plus, she’s someone that is thoroughly enjoyable to spend time with. If you just talk with her for 10 minutes, you’ll immediately understand why she’s such a gem.”
- Randy Chertkow, Author The Indie Band Survival Guide
“Ariel is the best in the biz, period. Her tour publicity services were always top notch, and technically competition for our PR company, yet she often sent referrals our way. Ariel has always been ahead of the curve, and saw the future for artist development was online way before Web 2.0 became fashionable. If you want to be dialed in to the blogosphere hire her, now (or just buy the book)!”
- Casey Phillips, Live Music & Digital Marketing Consultant
“Ariel is on the forefront of new media in the music business. She understands the shifting landscape and how consumers are finding music and interacting with artists in the social media age. Any musician who wants to survive and thrive in this new landscape will listen to what she has to say. Her firm grasp on music, PR, internet marketing and social media make her an invaluable ally when it comes to getting the attention that you and your music deserve.”
- Jason Van Orden, Internet Marketing & Media Consultant, Van Orden Marketing and Media, LLC
“Ariel is one of the most knowledgeable people I’ve ever met in the Music 2.0 space. She had the vision to move out of the traditional side of the music biz and into the “future of music” long before anyone else and continues to be at the forefront of marketing and PR in the 21st Century. I recommend her to every artist on ReverbNation.”
- Lou Plaia, Founder / VP Artist Development, Reverb Nation
“Ariel’s ingenuity and creativity have truly revolutionized the way in which I acquire podsafe music and artists to feature on my podcast. In the early days of podcasting, finding quality music that was legal to play on my show meant shifting through hundreds of sub-par artists on poorly constructed podsafe music websites. Ariel has streamlined the process and even made it simple to contact the artists themselves for promos, station IDs and interviews. Ariel’s brand of public relations doesn’t stop with connecting me with the artists she represents. Her approach serves to foster organic and personal connections between myself and her artists. As the “big business” style corporate music model continues to crumble, Ariel leads the way toward a new and more human way of doing things.”
- Michael Harren, Producer / Host, MikeyPod Podcast
“Being a blog specialising in spotting up-and-coming music acts, it’s sometimes tricky trying to find talented and interesting artists to feature. So we love Ariel Publicity/ CyberPR- there’s a broad range of gifted artists represented, and the fact that you can download all the media you would need on one page makes blogging simpler, quicker and fun for us. And the team is always easy to get in touch with and happy to help.”
- Alfitude http://alfitude.wordpress.com/
“Hello, my name is Bill and I write two music review blogs and operate a internet radio station. I have been associated with arielpublicity.com and Cyber PR for over two years and consider it to be my main source of material. If you are an artist, you can count on Cyper PR to increase your exposure and public recognition. Christina and her staff will work hard to get your music into the right hands to help further your career. If you are a music review blogger, columnist, podcaster or operator of a internet or terrestrial radio station, you can count on Cyber PR to provide you with some of the best artists in the business. Since all their artists are “Podsafe” you avoid the hassles of copyright infringement as well. I highly recommend Cyber PR to all artists, bloggers, columnists, radio station operators and podcasters. You won’t be disappointed!”
- Gulf Coast Music Review
“The best thing about Cyber PR is that they always find the world’s best new talent and inform you in a non-intrusive manner. The way music should always be shared in this technological age. Cyber PR always conduct themselves in a Cyber ethical way!”
- FernTV http://www.ferntv.ca
“Cyber PR® has not been wrong yet. The artists they suggest to us have been right on the money and fantastic hits for our shows. The artists themselves have been great and really enjoy being our guests. Ariel really knows what she’s doing. We will listen to every word she says.”
- chrisroq of Chrisroq’s Radio Uproar
“CyberPR has really helped my Internet radio station over the years with some great talent.”
- Derrick of Your Best Mix of Music
“Thank you very much for this service that you provide! You help up and comers in podcasting and musicians alike by helping podcasters fill a void in their shows by showcasing musicians! Excellent service, easy to navigate site, and the publicists contact you to ensure you are happy!”
- Richard of Rich and J Ho’ Wrasslin’ Show
“Ariel has incomparable reach. Less than one month into my campaign, I’ve already been played around the world, in Australia, England, the US, the Netherlands, and more. I’ve already come across in-depth reviews of my debut album from widely-distributed bloggers to which I would otherwise have no contact. No effort is wasted, and I can follow the campaign, in detail, in real time. It’s incredible, and it’s working.”
- Trey Green
“You’re representing some great jazz artists. I’ve featured Rochelle House, Adriana, and AS-IS Ensemble in my ‘Monday Jazzsession Mixtape’ podcast – just to name a few. Great work!”
- J. W. Richard of Mandrake Society Radio
“CyberPR did an amazing job in the CD release of The Simple Things. We connected with tastemakers from all over the world, from Italy to Ireland, Boston to Florida through this process. We not only had the wonderful experience of hearing our songs played by podcasters and Live365 stations, but also got the great feedback from music journalists that helped us see how our music impacted people. We’ve made new friends in the social media world that we would otherwise not have met through this process. And we have a solid foundation in new listeners to build on in our years to come as a band. Thank you!”
- Kaitlin Mcgaw of The Simple Things
“Our goal was to establish the bands name in the world arena. Ariel really helped us get outta the gate and on our way to the US and Europe taking notice of what we do. Our press page is full of great quotes and we are included on loads of podcasts that we would have never found on our own. This was definitely a great learning experience for us and with a great teacher.”
- Mrandmrsmays
“I’m a podcaster that decided to get into this business simply because there is so much great music out there that isn’t on terrestrial radio. The only problem is that it can be overwhelming and time consuming to search for new music for each show! CyberPR to the rescue! With CyberPR, I can explore and discover new podsafe music from talented artists all in one place. Artists that range from hiphop, pop, rock, funk, electronica and more. I don’t have to constantly search blindly everywhere wondering where I’m going to find new music.”
- Victoria, urbanoutside.blogspot.com
“Hiring Ariel Publicity was by far and in large the best money my band ever spent. Ariel starts right away and within days we had more publicity than our record label’s publicity company had gotten us since we signed… worth every penny.”
- Jeffrey Todd, Fort Pastor
“We at Virtual City Radio depend on Cyber PR to provide us with fresh new talent since our station caters more to New Artists that are looking to get more exposure. Keep up the good work!”
- Yvonne Wilcox, Virtual City Radio
“Thanks to you I’m now ranked third on MySpace Music under the category of indie Classic Rock artists (Georgia) and #2 in the category Blues artists. Thanks so much to you and your team for all your efforts during the last few months.”
- Chris Demarco
“I stumbled across your blog a few weeks ago, and it spurred me in to action. Since then, the band life has been a blur of new fans and new shows, and things are really picking up. Thank you for all the advice you give, it really does get through, and it helps enormously.”
- Phil, The Haiku
“Ariel and her crew are all very friendly, helpful, and very hands on. They have worked with me on several contests for The Chillcast, which is always a treat for my listeners! Having worked as Music Director of college radio, I appreciate the fact that they don’t use the hard sell approach when promoting bands, constantly calling and emailing about bands I’m not interested in. They truly make an effort to connect me with bands that fit with my podcast so it’s a win-win situation for everyone! Thanks guys!”
- The Chillcast with Anji Bee
“Thank you for providing radio stations such as WAER with this incredibly valuable service… Cyber PR is a way to get exposed to so much new & exciting music out there without any hassles… Keep up the great work.”
- Eric Cohen, WAER Radio
“We got great interviews, countless podcast and review requests, and even some leads for music placements from their efforts. The website interface is very intuitive and gives you instant feedback on what outlets are checking out your CyberPR press kit and when they are personally requesting your CD for review. We still get requests through Ariel Publicity even though our campaign ended months ago. We’ll definitely hire Ariel for our future CD releases.”
- Chris Bender, 1000 Miles From Home
“A great way to find some awsome artists!”
- Podshow Radio
“A podtastic service for podcasters! After just a few months, I’ve had contact with at least 3 staff members of Ariel Cybster PR, and have had nothing but the best in service and quick responses. Everyone connected with Ariel Cybster PR have been pleasant and helpful. I actively recommend this service to my fellow podcasters and to those who may be considering joining up!”
- Eds Mixed Bag
“When I decided to once again lead a band, I knew I’d be experiencing unpredictable, but inevitable stresses. One stress I had never encountered was the stress of becoming famous. Now, thanks to Ariel Cyber PR, I am on my way toward experiencing this. However, the process has been both effective and fun.”
- Geoff Cleveland, Leader of Hate Camels
“Our podcasts just wouldn’t be the same without Ariel Cyber PR. The selection of artists and genres made available to podcasters is amazing. Not only is the selection amazing, but the website itself is the best I’ve seen for promoting artists. The electronic “bio” kits complete with photos and links are a podcasters dream, and really make it easy for us to get new music and artist info out to our listeners. Thanks to all at Ariel Cyber PR!”
- Radio Orphans Podcasts
“Ariel and her staff are simply the cutting edge of cyber publicity. It’s not that Ariel has enhanced my music’s exposure. She’s put it on the map. Thank you so much, Ariel, for all the love and goodness you give to your artists.”
- Beth Hirsch
“I was invited to the first Digital Press Conference…. and I was hooked… It is one of the easiest ways on the internet to find tallented musicians and the perfect way for independent artists to get exposure. Great Music and Hot Women I either died and went to heaven or I am logged into ArielPublicity.net”
- Jerry, www.Bumpskey.com
“Ariel and her team are an absolute pleasure to work with. I would recommend them to anyone. They’re smart, efficient, dedicated, and always manage to stay one step ahead of the ever-changing industry.”
- Charlotte Kendrick
“I am really loving my relationship with Ariel. You guys have a fantastic system for getting new and exciting artists to me for consideration for my show – many of which have quickly become personal favorites (which I doubt I would have heard of through traditional channels). Thank you so much for your support of the Jersey Toddshow”
- Jersey Toddshow
“Ariel did more publicity for me within the first 24 hours then I probably would have done ever. She gets right to work getting your music into the hands of dj’s, podcasters, reviewers and places you would never think of. Everything they say about her is all true.”
- Darryl Thurston, The Sea Dragons
“This website allows me to discover the undiscovered before you do!!!! I am hooked.”
- MisterG, greenarrowradio
“This is just about the perfect service. It is really thought through to be easy for the podcaster to use. Oh boy, is that necessary in some cases! (Well, mine actually). Good work and really, really cool.”
- Peter Clitheroe, Suffolk and Cool Podcast, www.suffolkandcool.com
“Ariel Publicity is dedicated to spreading the cultural virus that is independent music. Connected, thoughtful, vibrant… the music world NEEDS these people. Working with Trevor Dye and Ariel is an absolute pleasure and so very rewarding.”
- Martin, Next Big Thing, www.nextbigthing.libsyn.com
“Here’s the thing about Ariel: She’s the perfect blend of savvy kick-butt music business woman and funky edge-y artist chick. She can walk that line that most people can’t. Her business mind moves her full-throttle through this vastly changing music industry. And her passion for music and art makes her a favorite among musicians of all genres.”
- Christine Kane
“Ariel Publicity’s Cyber PR has been an excellent addition to my music marketing campaign. I’ve been recommending it to all my fellow artists.”
- Stephen Dijoseph
“For the first time, I’m spending my efforts sending our album out only to people who are asking for it. Since signing on with Ariel, requests by fans to join our mailing list have increased, I’m getting requests to do radio interviews, and have even been getting requests for signed photographs.”
- Kiss The Girl
“Quite frankly none of us like the business side of music and trying to work it can be very frustrating. We’ve seen our web presence grow remarkably with weekly requests from Internet radio stations and on-line mags… Ariel and her people tailored our campaign so we were targeting the appropriate circles. Being cared for this way took a huge amount of stress off a very challenging process. Our web presence has grown tremendously and it’s all been paperless. This is a truly great campaign strategy.”
- Bryan, Pleasurecraft
“Ariel and the team are definitely a true pleasure to work with. It’s the perfect next step for any indie artists looking to get their music out there. We’re so glad to have found her!”
- Elizabeth Ziman, Elizabeth and the Catapult
“I have been extremely happy working with Cyber PR and even more with the results. I found the reports to be extremely informative and the excitement from the staff to be perfect. From day one they were a part of the team and that is pretty hard to come by these days.”
- Jennifer DaRe, ATN Management, The Hanks
“Ariel got us more press in 2 weeks as an indie artist w/ no record deal than (another unnamed major PR firm) got for us when we were signed to a major in all of 2003.”
- Scott Sax, Feel
“Ariel Publicity has the hands-on personal approach to publicity that I like – no bullshit, no hype – just the real deal – genuine nice people who care about their craft and the people they work with.”
- Chris Zahn, Director of Marketing B.B. King Blues Club
“The music business is a place where, more often than not, work ethic and reliability are nice ideas. It is challenging enough to get the word out and heighten awareness of your music without having to deal with people who make empty promises. That being said, Ariel is honestly one of the only people I have met in the music business who does what she says she is going to do. She is a monumental resource to the independent musician.”
- Coby Brown, The Coby Brown Group
“Ariel is always completely professional. Her artist’s bios are concise, and her band’s photos are creative. Plus, she’s always pleasant to talk to, and seems to have a genuine interest and appreciation for the people she represents.”
- Alan K. Stout, Knight-Ridder Newspapers
“Ariel and her firm did a stupendous job for us on the release of our second album, “Situation Out of Control”. Suddenly, with her at the wheel, we went to a whole new level of national exposure we could never have gotten on our own.. She has so many contacts in the press and media – all of whom speak highly of her wherever we go. She puts together a mean press kit too…So even though we had had the boost of Elmore Leonard’s recognition of our music, we hadn’t been sent out just AS US, and she definitely got our album OUT THERE and PAID ATTENTION TOO! We can’t wait to give her our new one in the spring!”
- The Stone Coyotes
“Ariel is so easy to work with, a total pro. She’s direct, honest, and her opinions and insights are dead on. She’s someone who exceeds your expectations.”
- Gladshot
“My suspicion is that there’s a lot of coffee consumed in the offices of Ariel Publicity. That would partially explain the almost superhuman way in which Ariel and her staff exhibit such a startling efficiency and attention to detail. I especially like them because they’re always at the ready when I have some sort of deadline-related crisis. Vigorous and clever, friendly and professional, they’re a pleasure to work with.”
- Laura Bond, Music Editor – Westword
“We first heard of Ariel Publicity through one of the bands we work with. They said she was awesome and that we needed to contact her. We contacted Ariel and told her we were doing a national tour with three bands and that she had two weeks to publicize it. With almost no time to work with, Ariel did amazing things for us on that tour, and has continued to do so ever since. Ariel Publicity can offer many important things to a new band that most agencies can’t. She has industry insight, awesome personal relations with her clients, great contacts and an ability to market and publicize your project in a cool, hip, modern way. Ariel Publicity is a no bullshit, straight up, professional company that I would recommend to any band or young record label with something great to present to the world.”
- Jorge Rojas, Art Director FreedomZone.com
“I’ve just started working with Ariel, but I can already say I find her operation to be efficient, friendly, and most important, effective. Great results, and a pleasure to work with Ariel and Wendy.”
- Pete Wernick
“Everbody needs an Ariel.”
- Derek Sivers, founder of CD Baby
“Ariel Publicity puts artists on the map. Putting Ariel and her team of dedicated, caring, effective, efficient, talented people behind you is one of the fastest and most effective ways to market and promote your act. Ariel is also one of the smartest, strongest, most hard working women I know. She’s capable of moving mountains, parting seas. . .and putting unknown bands’ names into the minds of millions. And that might be the best trick yet.”
- Sally Taylor, The Sally Taylor Band
“There are few jobs more difficult than handling publicity at the Fox Theatre considering the tremendous volume of top level talent. Ariel has done a fantastic job effectively coordinating our hectic calendar with the press, enabling excellent coverage on all our events throughout the region.”
- Don Strasburg, Talent Buyer, Fox Theatre
“In the most competitive market in the United States, Ariel and her team are instrumental in keeping the Fox Theatre the most publicized venue in the state of Colorado.”
- William Bennett, General Manager, Fox Theatre
“Ariel Hyatt is what a publicist should be. She is hard working, dedicated, and a marvel to know.”
- Alex Teitz, FEMMUSIC.COM
“Thanks very much for your diligence and professionalism. In a time where most in your field fall into apathy, your enthusiasm is refreshing and much appreciated.”
- Ricardo Cooney, Entertainment Editor, Lansing State Journal
“Receiving your promotional materials and card may represent the only time I have been turned on by a business logo!”
- Daniel Gewertz, The Boston Herald
“She’s the Energizer Bunny of publicity!”
- Rob Gordon, President, W.A.R.?
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 