Cyber PR – Customized Digital PR Campaigns from Ariel Publicity

What is a Cyber PR Campaign?

A Cyber PR campaign is a digital publicity campaign that gets you prominently featured on blogs, podcasts, and Internet radio worldwide, and supercharges your Facebook, Twitter, and other social media profiles. We work to increase your overall online exposure and lay a virtual cornerstone upon which to build your future success.

How does Cyber PR work?

Cyber PR connects you with social media makers (bloggers, podcasters, Internet radio station DJs) who cover your specific style of music. Our social media makers tell us exactly what kind of artists they want to hear based on their specific interests, and we connect them with our matching artists.

If a genre or niche exists, there’s a network of people online that love it. We know who they are and where they are (and probably their dog’s name and favorite ice cream flavor).

wil_deynes“My Cyber PR campaign introduced me to many influential online writers and helped me land some really good shows.

Without Ariel Publicity, I never would have broken into the college circuit. I met my college booking agent directly through Ariel, and before I knew it I was playing for 3,000 college kids a night.

My experiences with Ariel Publicity really opened a ton of doors for me.”

~ Wil Deynes (Country, Pop)

Why does Cyber PR focus entirely on internet-based media, and NOT print, TV, and traditional radio?

Simple: The internet is where music is experienced, discussed, and purchased NOW.

How do I know if the Cyber PR campaign is working?

You’ll have your own username and password that gives you 24/7 access to the Cyber PR site. You can view up-to-the-minute campaign results on how our social media makers are responding to your music. It’s like checking your email, only more exciting.

Do blogs and Twitter really make an impact? And how will a Cyber PR Campaign help me sell music?

YES and YES! Here’s the PROOF:

  • A landmark NYU blog study conducted by The Stern School of Business concluded that artists who had 40 or more blog posts before an album’s release sold 3 times more than the average.
  • Musicadium’s groundbreaking 2009 study suggests that having a connected web presence (MySpace, Facebook, Twitter, YouTube, Last.fm, & website) correlates directly with digital music sales.

kelly_richey“My Cyber PR campaign was the direct reason that my sales went up.”

- Kelly Richey (Blues)

How involved can I be with my campaign?

Very involved. We want you to be! The best results happen for the artists who are most engaged in their campaigns.

To help get you involved, each campaign comes with a step-by-step weekly plan that coaches you through proven ways to maximize your campaign. These tools will help to get online PR placements and increased exposure. We also schedule monthly calls throughout your campaign to make sure you are on track and getting the maximum benefits from the campaign.

DudleyPress2_PaulaHimel“On a day-to-day basis they keep me alive on the net by getting me out to new resources I could have never located on my own – and if I had, I could never have individually reached out to all of them.

Even if I knew these resources, the sheer labor of outreach would have completely broken me down.”

- Dudley Saunders (Experimental Folk)

What do you actually do to get me coverage during a campaign? What does it do for my career?

There are five components to every Cyber PR Campaign:

1) Cyber PR VPK and Dashboard

What We Do: We create a custom Virtual Press Kit (VPK) in our system complete with pictures, bios, audio, videos, “sounds like,” and influences to catch and keep the attention of social media makers. This VPK equips them with the content they need to feature you.

We also build you a Dashboard homepage in our system, which serves as your Cyber PR home base.

What It Does: Your VPK gives you a dynamic presence to our thousands of social media makers, and your Dashboard allows you to view and track your campaign results at any time from any computer.

2) Full PR Outreach

What We Do: We contact social media makers, introduce them to your music, and get them excited about you.

What It Does: Our outreach gets you featured on blogs, podcasts, internet radio stations, and other social media resources, as well as increases your online music sales. Our artists are routinely featured on The Hype Machine, which is an industry-leading site that tracks which songs are getting blogged about on top music sites.

3) Social Networking

What We Do: We create new, consistent, and optimized profiles for you on Facebook, Twitter, & MySpace, or fine-tune the ones you already have, by using our proven social networking strategies to increase your presence.

What It Does: Social networking creates more fans/friends/followers, engages them in conversation with you, motivates them to recommend you to their friends, increases your actual fan base, and generates music sales.

4) Tools and Strategies

What We Do: We email you a lesson on a weekly basis with bonus PDFs and videos that coach you through every step of your Cyber PR campaign, and show you how to take advantage of the newest tools and MOST EFFECTIVE trends online.

What It Does: Tools and strategies give you the knowledge and step-by-step instructions to seriously ratchet up your online buzz during, and long after, your Cyber PR campaign.

anji-bee“Ariel and her crew are all friendly, helpful, and very hands on. They have worked with me on several contests for The Chillcast, which is always a treat for my listeners!

Having worked as Music Director of college radio, I appreciate the fact that they truly make an effort to connect me with bands that fit with my podcast so it’s a win-win situation for everyone!”

– Anji Bee, Host, The Chillcast with Anji Bee
“Best Podsafe Music Podcast” the past two years by the People’s Choice Podcast Award

Do You Guarantee Results?

Yes, we do. Here are our guarantees:

  • Create a bigger publicity footprint for you across the Internet
  • Increase your fanbase, and therefore increase your customer base.
  • Increase the size and scope of your social networking presence
  • Increase your rank on Google (making it easier for people to find you)
  • Build relationships between you and social media makers that will last far beyond your campaign with us – you keep these relationships forever.
  • Make you a “Podsafe” artist – the majority of podcasters only feature Podsafe music. This unlocks huge promotional opportunities (because podcasts are FREE at iTunes).
  • Equip you with numerous tools and skills that continue to grow your presence on social media long after your campaign is over!

When should I start my Cyber PR Campaign?

If your primary goal is to build momentum around an upcoming album release, 6 weeks prior to the release date is the ideal time to start. However, in the digital world album release dates are fluid, and we can promote an album that was released 8 months ago just as well as an album that is releasing 6 weeks from now.

If you are looking to enhance your overall online presence on a release that is already out, any time is a good time to start a campaign.

How much does a Cyber PR Campaign cost, and how long do they last?

There are 3 Cyber PR packages available: Headliner, Rockstar, and All Access. They last either 3 or 4 months each.

Recommended if your budget is a concern, and you already have a strong bio written, a social media presence (Twitter, Facebook & Facebook Fan Page) and a sense of how to use these sites.

The Headliner Package includes:

  • Full online PR outreach to hundreds of outlets with multiple placements on blogs, Internet radio stations, podcasts, zines, video sites, lifestyle sites, and many additional outlets as well as extensive additional exposure on social networking sites.
  • Your own customized VPK (Virtual Press Kit) and Dashboard.
  • All your social networking profiles written and posted for you (or edited for you).
  • A feature profile in our newsletter “Pre-Cleared & Podsafe” delivered to over 10,000 new media resources.
  • Basic station ID scripts so you can record drops for Internet radio stations and podcasters for additional inclusion.
  • Step-by-step system for maximizing your campaign and overall online exposure broken down into weekly lessons.
  • Contest opportunities to giveaway CDs and merchandise on Internet radio stations, blogs, and podcasts.
  • Monthly coaching calls with our team to keep your campaign on track and moving forward.

Recommended if you want a full marketing plan written for you, access to over 1,000 new media makers and personal coaching from Ariel

The Rockstar Package Includes Everything in The Headliner Package PLUS:

  • A marketing plan created by our team to move you forward in all areas of your music career.
  • Personal strategy session with Cyber PR founder and social media expert, Ariel Hyatt (via telephone or in our Brooklyn based office).
  • Your professional bio written for you by an expert. He will interview you and craft the perfect pitch and story
  • Your Virtual Press Kit profile sent to several hundred additional new media outlets
  • Billing as a featured artist at our Digital Press Conferences, which take place 2-3 times a year in New York City
  • Personalized pitching by our publicity team to appropriate blogs, DJs and podcasters based on your genres, niches or hobbies for feature inclusion.
  • Full access to Ariel’s workshops (either in person or recorded versions).
  • 10 of your tour dates promoted and publicized to the local online media outlets in those particular markets (if applicable).

Recommended if you are a newbie to Social Media, you have NO time to dedicate to your online presence, you hate Social Media, or you feel overwhelmed and need a lot or handholding and personal coaching to get up to speed.

The All Access Includes everything in “The Headliner Package” and “The Rockstar Package” PLUS:

Your very own Virtual Assistant (VA) to help you with every aspect of your campaign.

This is what your VA does for you:

  • Constantly updates your social networking sites (Twitter, Facebook, MySpace, Last.fm).
  • Identifies hundreds of appropriate friends for you to follow on Twitter to help get you started and activated on the third largest social media site in the world.
  • Builds and updates your blog on MySpace & Last.fm.
  • Shares your campaign successes with your fans on Facebook, MySpace and Twitter.
  • Provides a full evaluation of your website and advises you on how to use it to capture more fans.
  • Keeps you on track to expand your fanbase, build your newsletter list and increase your bottom line with weekly check-in phone calls.

The packages described above represent the very best PR deals you’ll ever find, anywhere, with guaranteed results.

But we realize that you may still have questions and wish to speak with someone personally. We’ve got you covered! You can now sign up for a free phone consultation with our publicists and get the support and answers you need.

Once you sign up above, you can expect an email from one of our publicists to set up your free phone appointment. We look forward to talking with you and getting you on your way to more publicity, more fans and more success in getting your music out there!

The other side of the coin: What bloggers, podcasters & internet radio DJs say about Cyber PR:

“With Cyber PR, I can explore and discover new podsafe music from talented artists all in one place. Artists that range from hip-hop, pop, rock, funk, electronica, and more. I don’t have to constantly search blindly everywhere, wondering where I’m going to find new music.”
– Victoria, Editor Urbanoutside Blog

“After just a few months, I’ve had contact with at least 3 publicists at Ariel Publicity, and have had nothing but the best in service and quick responses. Everyone connected with Ariel ’s Cyber PR has been pleasant and helpful. I actively recommend this service to my fellow podcasters!”
– Ed, Host of Ed’s Mixed Bag Podcast

“Cyber PR allows me to discover the undiscovered before you do! I am hooked.”
– MisterG, Host & DJ , Green Arrow Radio

Need more time to decide? Download this page as a PDFadobe_pdf