Ariel Publicity

Hello,

Since Spotify’s US launch and the F8 announcements a few weeks ago, a major sea change is underfoot.  I have been following some of the most important and lively conversations about the meaning of all of this for independent musicians everywhere.

I don’t have much to say about it all (yet) but my knee jerk reaction is to revert back to the basics. As things get more and more complicated and as artists are being included on platforms that will yield them smaller fiduciary returns, it is more necessary than ever to remember and practice core marketing principals and basic networking.

On that note, I’m continuing the Music Marketing Experts FAQs where my favorite gods and goddesses of online marketing and Social Media promotion share with me the questions they get asked the most by musicians and in this case industry hopefuls.

Music Marketers FAQ – How do I get a job in the music industry?

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I asked 5 of my favorite gods and goddesses of online marketing and Social Media promotion to share with me the top questions they get asked the most by musicians.  Then I sent them around for all of us to answer.

I’m going to kick off this installment with a question Bobby Owsinski often gets asked.

Here’s the first one:  It’s obvious and so simple!

Why does social networking take so much time?

Bobby Owsinski

Even if you narrow your time spent to just Facebook, Twitter and YouTube, using those networks effectively can take up all of your time and leave nothing left for music. Add a newsletter, blog and website and it’s a recipe for burning your brain to a crisp. The secret is efficiency and the best way to do that is to keep to a schedule and keep things short. If you know that you’re going to post on Facebook every day at noon and on your blog every Thursday at 9:30, and tweet three times a day at 9AM, 1PM and 4PM, it becomes part of your daily life and you’ll always have time to get it done or schedule it in advance (you can use a tool like Tweetdeck). You’ll get better fan response too and they’ll begin to rely on the schedule as well. By keeping every post, video, etc short and to the point, you won’t burn out, you’ll have more variety, and your fans will love it because it will be a quick and easy read.

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In this episode of Sound Advice, Ariel and Carla discuss the importance of having a quality newsletter. They dive into the golden rules of newsletters and some of their favorite newsletter providers.

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Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

In this episode of Sound Advice Ariel and Carla talk about how to find new fans on Twitter. They take this one step further and talk about the most effective ways to engage these fans once you’ve found them.

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In this episode of Sound Advice, Ariel and Carla talk about the basics of Twitter. Part 2 covers the difference between followers and following, hash tags and effective marketing strategies on Twitter.

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

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Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

Ariel and Carle interview Vince Romanelli. Vince recalls his experience getting Sonic to sponsor his band, Philos, through the power of Twitter.

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