2012 Social Media & Marketing Predictions From Team Cyber PR®

A few days ago, the unstoppable Bob Baker asked me to write my predictions for marketing your music in 2012. I was included amongst a list of incredible thought leaders and it sparked a conversation here in the Cyber PR Office. So I asked my trustworthy team to share their own predictions for this coming year. Here they are:

Ariel Hyatt – President Ariel Publicity
Founder of Cyber PR®
Twitter: @CyberPR

1. Staying Positive and In Gratitude Will Help Tremendously
Before I make any music marketing trends and predictions for 2012 here’s where to start:
Remember, success in today’s quicksand like music business is HARD and takes WORK, getting into a negative, overwhelmed and angry place will directly effect your success. I’ve seen it now thousands of times in 12 countries. The artists I know who manage to stay positive and who are grateful for the little wins and for the small miracles are happier, more successful and go farther than their counterparts who let it all get the best of them.

2. Music Subscription Sites Will Continue To Takeover
Spotify, Rdio, Rhapsody, Deezer MOG & Slacker.
These subscription based streaming sites are great for music consumers & not so great for artists. To stay ahead of the pack smart artist markers are going to have to come up with clever ways to incorporate their music and sharing on these powerful platforms that have music consumers going gaga. Sadly this will mean less revenue from sales of music but could provide great opportunities for discovery based creative marketers

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Sound Advice TV – Musician’s Roadmap: Twitter – Find Local Fans

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

In this episode of Sound Advice Ariel and Carla talk about how to find new fans on Twitter. They take this one step further and talk about the most effective ways to engage these fans once you’ve found them.

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Top 10 Cyber PR® Artists for Spring 2011

It’s always hard to compile these lists, especially considering the number of great artists currently in the Cyber PR® roster. Nonetheless, we have painstakingly gone through our line up and found the Top 10 Cyber PR® Artists for Spring 2011. These are the artists who received the most attention from bloggers, podcasters and internet radio DJ’s so far in 2011. Enjoy!

- Ariel and Team Cyber PR®

Top 10 Cyber PR@ Artists for Spring 2011



Bowling For Soup

Bowling for Soup (acronym: BFS, or sometimes B4S) is a pop punk band based in Denton, Texas formed in 1994 from the ruins of an old metal band. Quoting Jaret Reddick, the lead singer, “we wanted to make happy music”. They’re known for their often humorous lyrics, upbeat guitar riffs, and Jaret’s distinctive voice.

Click here to see their VPK



Brett Ryan Stewart

Indie/pop peppered with a southern influence.

Click here to see his VPK



Carey Ott

Music genre-hops across Pop, Rock, Americana, Electronica, Soul & Blues with relative ease. And the common thread is his distinct silken voice lilting along a confident groove.

Click here to see his VPK



Ellen Once Again

Ellen Once Again is one part vintage and two parts bubbly with a shot of Pop Soul mixed together to spread love through music.

Click here to see her VPK



Hotels & Highways

3 friends (@Lisa_Piccirillo @PatrickThomas @Sydmusic) record an album in a cabin. Delighted, they turn to their fans to release it.

Click here to see their VPK



Holly Long

70’s Folk/pop/soul with a groovy funky twist

Click here to see her VPK


Kids Of 88

Introducing slutty new wave/electro duo

Click here to see their VPK



Rachel Brown

Brown’s music fuses pop, Caribbean, Hawaiian, country and world sounds into a captivating groove.

Click here to see her VPK



Seth&Zackk

Two-piece, acoustic/pop rock with edge

Click here to see their VPK



The Trews

Steeped in Americana with a touch of sleaze (think Buckcherry) and bluesy sense

Click here to see their VPK


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Cyber PR®’s Top 10 Artists of 2010

We’ve had a fantastic year hear at Cyber PR®. We had the privilege of working with over 200 artists across all genre spectrum. In case you missed these spectacular artists we decided to compile out top 10. These are the artists who received the most attention from bloggers, podcasters and internet radio DJ’s.

- Ariel and Team Cyber PR®

Top 10 Cyber PR® Artists of 2010




Shayfer James

The pop-noir storytelling of Shayfer James channels Jeff Buckley via Danny Elfman. Darkly poetic and theatrically quirkymusic.

Click Here to See His VPK




KaiserCartel

KaiserCartel’s earthy blend of folk and rock will make you laugh, cry, sing along, and want to hold hands with the stranger next to you.

Click Here to See Their VPK




For A Minor Reflection

For A Minor Reflection produces beautifully orchestrated atmospheric rock that is reminiscent of Mogwai and Sigur Ros.

Click Here to See Their VPK




Jane Lui

Baroque pop fused with the vocal and musical stylings of Norah Jones and Feist create the uniquely quirky and undeniably catchy Jane Lui.

Click Here to See Her VPK


Itaal Shur

Most known for the multi-Platinum hit “Smooth,” Shur moved forward heart-first into his new album Beyond Tomorrow, honoring his sense of artistic duty to maintain a rich, soulful experience in his music, and responding to his spiritual journey that led him to make this record.

Click Here to See His VPK



NU SHOOZ Orchestra

Lyrical and dreamlike, playful and sublime, PANDORA’S BOX takes the iconic 80’s band into strange new worlds filled with Spy music, Tarzan movies, Debussy, and their signature brand of deadpan funk played by a band Gil Evans would have loved.

Click Here to See Their VPK




Android Lust

A venomous blend of searing emotions, moody electronics, and alien eroticism.

Click Here to See Their VPK




Gangstagrass

Hip-hop beats and amazing emcees over blazing bluegrass

Click Here to See Their VPK



Imagine Dragons

Combining synth-laden rock and infectious dance grooves, Imagine Dragons comes off both anthemic and eccentric.

Click Here to See Their VPK





David Wilcox

For over fifteen years David Wilcox has been making music that bravely navigates a path through the emotional static of modern life towards a better place; with a style that The Boston Globe says “Combines the best of both pop and modern folk aesthetics.”

Click Here to See His VPK




The Cyber PR® Hottest Video of the Year


TINA

Pop with a little bit of Bollywood.

Click Here to See Her VPK

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Cyber PR launches Cyber PR Books!

Cyber PR announces the exciting addition of Cyber PR Books, a new division for authors and book-lovers stocked with free chapters, book trailers, podcasts of authors reading their work, advance review copies, and much much more!

If you are interested in reviewing or being notified of any books that will be available through Cyber PR Books please sign up here: http://www.cyberprbooks.com/blogger

Our two inaugural presentations are fast, thrilling, and deliciously spine-chilling:

JACK WAKES UP

In the three years since Jack Palms left Hollywood and kicked his drug habit, he’s added 14 pounds of muscle, read 83 books, and played it as straight as anyone could reasonably expect. But the residual checks are drying up and the ascetic lifestyle is starting to wear thin, so Jack’s happy to cash in on his former celebrity by showing some out-of-town high rollers around San Francisco’s club scene.

But when people start turning up dead, Jack realizes he’s been playing tour guide to a pack of former KGB agents turned coke dealers. Soon he’s got too many gunmen after him to count – including a South American drug cartel, a mountain-sized Samoan enforcer, and a mobbed-up strip club owner with an army of thugs. Not to mention his gorgeous new girlfriend who may be planning on shooting him in the back… and the homicide cop who’s just given Jack 24 hours to bring down the Bay Area’s biggest drug dealer.

But the thing that scares Jack the most? He’s starting to have fun.

Visit CyberPR to listen to the first episode!

“If Chandler had been tapped to write the first DIE HARD, and somewhere along the way Tarantino had been called in for rewrites à la TRUE ROMANCE, the result would have been a JACK PALMS tale. Hook-a-minute hardboiled dialogue and relentless action”

–Shannon Clute, Behind the Black Mask

Seth Harwood became an online publishing sensation when he created the Jack Palms Crime Podcase Series in July 2006. His podcast audience grew into a size-able world-wide following, gaining the attention of the San Francisco Chronicle and other media outlets.

In March 2008, Breakneck Books published JACK WAKES UP and Seth’s online audience (the Palms Daddies and Palms Mommas) jumped all over Amazon.com and bought enough copies to raise the book to #1 in Crime/Mystery and #45 overall in books. JACK WAKES UP was subsequently purchased by THREE RIVERS PRESS (Random House) and will be re-released in May 2009.

Seth’s other jobs have included commodities floor trading clerk, bartender, copy-editor for Avon Products, rare book cataloger, librarian, English teacher, and freelance journalist. He lives in Berkeley, CA with his wife Joelle and their dog.


DARK WORLDS TRILOGY
BOOK 1: PROJECT 31

Careview seems like such nice place to live. With its small town feel and family owned diners, visitors easily describe it as quaint and charming while passing through.

But those that stay long enough begin to hear the whispers in the dark, the rustling in the closets, the murmuring under the beds…and maybe notice the strange way bodies disappear from the morgue, and serial killers seem to be too frequently on the loose.

There is a darkness in Careview. It lies in the shadows, waiting.

Moving back and forth between 1977 and 2008, PROJECT 31 interweaves the stories of four Careview residents…a diner waitress with exotic looks, a doctor with a traumatic past, a plainspeaking handyman who knows everyones secrets, and a bratty teenager determined to get exactly what she wants. Together they must brave a storm that has been brewing for nearly thirty-one years, but trusting each other might be more than half the problem.

From the mind of Zack Daggy comes the first installment of The Dark Worlds Trilogy, a breathless, page-turning, light-speed read that hooks you in and doesn’t let go. An original horror series that’s sure to remind you why you should fear the dark.

“Zack Daggy’s work achieves what ever writer aims for: it sounds effortless, as if he got it right on the first try. His stories remind me of folk tales told in gravelly voices under low theater lighting–the kind you still hear in your memory after you turn out the lights at home.”
— Christine Taylor, co-author of The Rosewood House

“Dark Worlds is a trip through the twilight of everyone’s nightmare’s…and a few new ones.”
— C.J. McKee, Author of Dragon Sage

Visit Cyber PR to listen to a podcast!

Zack “The Mothman” Daggy is is an Internet DJ and new media entrepreneur of wide acclaim and a cult fan base. A self-professed workaholic, Zack is the host and creator of a number of original programs including The Mothpod, The Shameless Plugcast, To The Flame, and producer of The Pod 5.

Born in 1985 with a rare genetic disorder, Zack’s boundless energy and irrepressible imagination lead him to create fantastic worlds of suspense and horror, always shot through with humor. He wrote his first story at age seven, and has been nominated for The People’s Choice Podcast Awards. Zack lives in Indianapolis and can be visited at www.zackdaggy.com.

If you are interested in reviewing or being notified of any books that will be available through Cyber PR Books please sign up here: http://www.cyberprbooks.com/blogger

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The Cyber PR Twitter Pitch Contest – Win a PR Campaign


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I am delighted to announce our Twitter Pitch Contest! Send me your perfect pitch and qualify to win a complimentary PR campaign. Details http://cyberpr.squarespace.com/


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