Ariel Publicity

So you have read and completed the new Suggest To Friends feature Facebook offers and you want to increase your fan base even more to an audience beyond your friends list. Have you ever considered taking out a Facebook ad? Facebook ads have been around for years now and are constantly growing in popularity – because they work! We have been testing some methods here at Cyber PR® with several of our artists and I will be sharing them here with you in this post.

Now with Facebooks upcoming changes (stay tuned for TIMELINE and tons of great new music integrations) There are a couple of great options available to you utilizing Facebook ads that can help boost your fan base even further.

The newest option to increase your fan base is ReverbNation’s Promote It. Now this option is extremely enticing due to its targeted research surrounding your ad and how quick it is to actually set up.  The new ReverbNation Promote It tool utilizes a framework built off of thousands of beta tests by 10,000 artists and 18,000 campaigns. This tool is set up to create an effective ad for you by asking your comparisons, targeting demographically, and more with little effort and allowing ReverbNation to create a stellar campaign for you.

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The ever-elusive Facebook Fan Page.

Regardless of what you think about yours, you can’t deny its power: the ‘Suggest to Friends’ link provides an unbelievable opportunity to spread your brand (especially if you persuade your contacts to do the same), the wall allows for a rich content experience unmatched by the likes of MySpace or Twitter, the lack of “friend cap” (see: Facebook personal profiles), etc.

Recently, as if musicians needed more technological changes to deal with, the marriage between Facebook Brand Pages and Fans has extinguished. Users now only have the opportunity to “Like” a page. Please don’t confuse this with the Facebook’s traditional “like” function for pictures, comments, etc. I would have “liked” to see Facebook think about what they were doing semantically before giving two separate experiences on their website the same name, but nevertheless.

Many people are complaining about the new Facebook Page changes, mainly because they don’t understand them. Musicians, I believe that it is better for people  to “Like” your page rather than “Become a Fan.”

To be a ‘fan’ of something is a big commitment; to just ‘like’ something is much more casual. In the real world, I personally like a multitude of things, but rarely consider myself a fanatic of a particular sports team or band. Over time, people will be much more likely to engage in this “Like” behavior, strictly based on language alone.

Many artists have been complaining recently about the number of contacts on their pages dwindling. I’ve been getting emails from artists asking me, “Is there some type of Facebook virus? All of the fans on my page are disappearing.”

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Ariel’s Top 7 Facebook Apps for Musicians

Do you have a fanpage but still not sure how to make it pop?

Here are six Apps that will set you on the right path, help you to stand out from the pack and keep your fans engaged and interested in you on a consistent basis.

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