Ariel Publicity

http://www.daveslounge.com
http://www.myspace.com/daveslounge

Dave’s Lounge is a weekly podcast that showcases the best in chillout, trip hop and downtempo music found on the Internet.

Q: How long have you been broadcasting?

A: I did some college radio back in the early 90s, but I didn’t really do my own show again until I opened Dave’s Lounge in 2005.

Q: In your opinion, what does a good song need to consist of?

A: Wow, that’s a really open question. There are lots of things that make a great song, but for the most part, it just needs something to hook the listeners. Cliche as it sounds, the hook does bring you back. That hook, however, could be anything — a catchy chorus, a solid guitar riff or keyboard pattern, a quality sample loop, or even just a certain vibe that makes the listener want to listen multiple times.

It’s a different sort of hook for every genre. The thing that makes people want to listen to Thievery Corporation is different from what makes people want to listen to, say, B.B. King or early 80s Michael Jackson. But there’s always something there to catch people’s ear, and sadly, I don’t think I can describe it any better.

Q: What is your favorite band or favorite genre of music and why?

A: I got into trip hop in the mid 90s after being a total hip hop junkie for much of high school and college. It takes that feeling you get when you find the perfect 2 or 4 bars of a record and make something entirely new with it, and it combines that with a melodic element in a way that just works. I first heard it in 1989 when Fresh 4′s cover of “Wishing on a Star” was in heavy rotation on my local R&B station, and I figured all R&B was going in that direction — except I didn’t hear that sound again until 1995, when Portishead unleashed “Dummy” on the world.

Trip hop and downtempo electronica can be very versatile as a genre, so much so that people try to split it into a hundred subgenres. But it all works for me, and even though it’s mostly designed for a chilled out mood, a good song can get me pretty excited. (Not that you could tell from my podcast voice, of course…)

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: I try not to concern myself with specific laws, really, though I keep an eye on them. I just abide by some very basic rules for my show. I don’t play music from RIAA labels, and I avoid cover songs (although I’ve inadvertently broken that rule once or twice). I stick to legal outlets, like the Podsafe Music Network and IODA Promonet — which are excellent resources for podcasters seeking music — and anyone who emails me and asks me to consider their music will get a listen, provided they fit into the genre of my show. (Punk rockers and bluegrass fiddlers who try to be my friend on Myspace get on my tits. A little research never hurt anyone.)

Most of all, though, I only work with people who want to work with me. If I don’t have permission to play your song, I’ll email you and ask permission. 49 times out of 50, the artists will grant it, because they want the exposure. If they don’t reply, though, I respect it and move on.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

A: In theory, yes. In practice, it’s a little trickier. People do buy music they hear on my show, and I’ve made it as easy as possible for my listeners to do so, but it does seem like many people just listen to the podcasts themselves and leave it at that. Why buy the cow, y’know? It’s a bit of a double-edged sword for me, too, because I want to put out a great show each week, but I also want people to go out and support these musicians, because they help make my show what it is. (This is one reason why I don’t ask for donations on my show. It never felt right to me to take cash on the backs of other people’s creations.)

Still, what makes a good music blog or music podcast is the unified voice behind it. Here’s one person saying, “This is a great song, and you should listen to it.” It’s the reason certain DJs are so popular in electronic music: they have a good ear for good tunes. It’s easier than ever to get music out there, but because there’s so much of it now, we still need the gatekeepers and tastemakers to guide us to the good stuff. That’s one part of the music business that won’t go away any time soon. We’re just seeing a slow transition of those gatekeepers from radio and TV to the Internet.

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http://www.bounceradio.net

http://www.digivegas.com

Q: How long have you been broadcasting?

A: I’ve been broadcasting off and on for the past 20 years. I started at my college radio station in the late 80’s, then earning a BA in Radio, Television and Film. Since then I have worked in various capacities at radio stations, TV stations, recording studios, running live sound for musical theatre, corporate events and live music (my favorite of the three). I started podcasting in early 2006 with my show DigiVegas. (That’s where I got the name “Paulie Podcaster”) I started at bounce Radio in May of this year as a DJ, became Indie Music Director in July, and Program Director in late August.

Q: In your opinion, what does a good song need to consist of?

A: First, the instruments have to be in tune, and vocals have to be on key. I can’t tell you how many tracks I’ve rejected because the vocals are off key. It amazes me that people can’t, or refuse to, hear it, whether they are the vocalist, or involved in the musical project in some other way. You’re not doing the band any favors by telling the vocalist that he/she is on key when they are not. You’re wasting everyone’s valuable time and money.

Secondly, the song has to sound like it’s coming from the heart of the performer, not the head. I want to hear emotion, I want to hear the artist reaching out to me on that level. I don’t really want to hear calculated logic. If you simply must put your political or religious beliefs, or whatever, into song, give it to me on an emotional level. Tell me a little story about how it affects you emotionally.

Thirdly, no gratuitous language, sexism, violence, misogyny, etc. That’s my own personal opinion that does find it’s way into how I produce my show and program the station. I have a feeling I may not bee the only producer/programmer who feels this way.

Q: What is your favorite band or favorite genre of music and why?

A: I’ve always been a big fan of indie music, regardless of style or genre. I’ve always been a big fan of the underdog, the unsung hero. I get a kick out of finding some really cool band or song that no one else has heard of yet. I like to be the one to give it to people first, and even gloat a little bit when everyone else jumps on the bandwagon (“I was listening to these guys way back when…”. Either that, or I just don’t like being spoon-fed the music, being told by some corporation what I’m supposed to like simply because they say so.

Q: What changes in content laws, broadcasting rights, etc. have effected you most?

A: The biggest thing to affect me is reading in the news about how certain private citizens have been prosecuted for having a few “illegal” mp3’s on their hard drives. Remember that one where the mother was facing tens of thousands of dollars in fines and maybe even a prison sentence because her kids downloaded some “illegal” mp3’s? “It was her computer, she should have known and controlled what was going on with it” was the prosecutor’s argument. That’s complete B.S. IMHO. Lighten up people. Yes, piracy is wrong, and every artist should get paid for every copy of their work that’s made, but come on. Go after the right people.

I make sure I cover my behind… legally, that is. Bounce Radio is a fully licensed station and essentially, we can play anything we want. As far as the podcast is concerned, I have to be very careful to attain the artists’ permission before I play anything. I rely on services like Ariel, Podsafe Music Network, and even the direct, written permission of the artist before I play anything on my podcast. It’s one of the reasons I do an interview show. I highly doubt someone will turn on me and say they never consented to have their music on my show when they consented to an interview and sent me their tracks to play.

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts have the same power?

A: No. I might say that if this were 2005 or 2006. I feel as if podcasts run the risk of going the way of 8 track and cassette tapes if we’re not careful. I quickly discovered, after producing my own podcast for only a few months, that unless you were one of the fortunate ones who got in on it on the ground floor, like Adam Curry, Fr. Roderick, or C. C. Chapman, you were facing an uphill climb to get your podcast noticed. All too quickly, everybody and their brother was producing a podcast. There are now thousands and thousands of podcasts starting up, and fading, every day, offering a huge variety of content. It’s extremely difficult being a podcaster trying to stand out as a gem in a giant bin full of junk. It’s extremely difficult for the consumer these days to sort through all these podcasts to figure out what suits them. All too often they swing and miss, and get something of low quality, or content that doesn’t measure up to their tastes or standards.

Think about it, it takes time and effort to download a podcast. How likely is someone to take a chance on one they have never heard of before? After a few sessions of fruitless searches they give up on podcasting all together. That, I think, is causing podcasting to be passed over as a legitimate, viable, first tier medium. Sure, they will always be here, and they do serve their purpose, but I think they have quickly taken a back seat to more timely and immediate mediums such as streaming media, blogs, social networking sites, etc.

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I am delighted to re-post Charlie’s post on me at Well Rounded Radio!  He is featuring an interview we did together back in February at my office and his podcast has been one of my favorites to listen to for years now so I was very flattered…  Take a listen and please sign up for Charlie’s wonderful podcast.  He will be including many more music industry profiles in the future for artists who are interesed in hearing about the state of the “new” music Business – Thanks Charlie!

From Well Rounded Radio Post:

http://www.wellroundedradio.net/episodes/2008/09/arielpublicity.html#more

Thanks again to everyone who took our recent online survey. I learned some great information about who is listening to the show, what you like and what you’d like to hear more of. I was especially surprised to learn from the group that responded that 57% of you identified yourselves as musicians.

I have had fun doing interviews with music industry thought leaders in recent years as it’s obvious that the music business is in a great deal of flux for both musicians and music fans. Truthfully, though, I haven’t heard or read many good interviews about these changes. If you go to music conferences or subscribe to things like the Pho list you get to be on the inside of all these changes, but otherwise, it’s a classic case of being shut out of ideas that are advancing around you.

I hadn’t realized that musicians are tuning in to Well-Rounded Radio as an educational outlet, but that does seem to be the case and this episode, with an interview with Ariel Hyatt of Ariel Publicity, it’s a perfect case of providing some additional insight that I think can be very helpful to musicians.

As Hyatt explains in the interview, she started out doing traditional publicity in the music business, but realized that the world of music marketing was changing and so her own agency changed with it.

Ariel Publicity helps artists and labels get their music in front of the growing legion of citizen journalists or prosumers, as folks like me have started to be called, who are creating text, audio, and video for others to access via the Web.

Hyatt and her team also help to educate musicians through various online and in-person boot camp sessions and seminars and they’re helping to connect independent musicians with independent media outlets like Well-Rounded Radio.

At the same time, music fans are discovering music in a wide range of new ways, from podcasts and audio blogs to recommendation engines, streaming stations, and mobile devices to simply speeding up the word of mouth process that have always happened, but now is happening faster and globally with new technologies.

As print publications cease production, terrestrial and satellite radio tries to evolve, and more people around the world start using these technologies as a matter of course, how will we each discover our next favorite band? I have heard the story again and again how music fans who used to simply listen to what was in the charts or featured on the cover of music magazines now are finding they listen to very little mainstream music and are finding all kinds of niches online that take their curiosity in new directions. The idea behind the Long Tail is very much changing what we consume.

This episode features a number of artists that Ariel Publicity has worked with over the last year or two. You can find links to their web sites below.

I met with Hyatt at her office in mid-town Manhattan back in February to discuss:

* how the agency came to be born and her own experience leading up to it
* some myths about the old music guard that need to be shattered
* how musicians can be smarter and strategic about using social media to advance their careers

If you enjoy this interview, be sure to listen to other interviews I have done with music industry thought leaders. Tell me who else you’d like me to interview and I’ll do my best to get them on the show.

Music featured in the show includes:

1) Le Rug: Gloss (Bleenex) (in preview)
2) Fiskum: The Crossing (Darkness/Fire/Dancing)
3) Kaliopi: Naked (Around the World)
4) Kito Peters: CEO (Stories)
5) Booze Monkey: Solitaire (The Old Way)
6) N Side: Bad Manners (Just a Broke Brotha’ Trying to to Come Up!)
7) Howard Britz: Scatterbug
Dudley Saunders: Take Me Back Home Again
9) Sarah VonDerhaar: It’s Not the First Time
10) Animate Objects: Clive (Riding in Fast Cars with Your Momma)
11) Black Fortress of Opium: Dulcet TV (Black Fortress of Opium)
12) Blood Red Sun: Pray for Rain (A Nation of Saviors)
13) Inga Swearingen: Black Crow
14) The Callen Sisters: Wake Up
15) I/O/I: Compass (I/O/I)
16) Michael Wolff: Solar
17) Yahweh’s People: Oh My Lord (Yahweh’s People)

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http://www.mevio.com
 

As the premier social media community, Mevio is the only network providing single-click access to the best in new media in audio, video, podcasts, and music to be delivered to your computer, iPod, mobile device, or television.
 

Q: What is the background story of how Mevio came along?
 

A: Mevio was originally Podshow. The company was founded by former MTV VJ Adam Curry and his business partner Ron Bloom.
 

In 2004 Adam had been messing around with audio blogging, before the term podcasting existed. He and Dave Winer were experimenting with adding enclosures to rss feeds and podcasting was born. Soon, podcasters were starting shows and shortly after, Podshow was started. They signed some of the early producers including my show (The Rock and Roll Geek Show), Dawn and Drew, Yeast Radio and some others.
 

Back then, people were playing whatever music they wanted on their shows. Then people started getting worried that the RIAA may not like that so Adam and some other creative minds started a place for bands who actually wanted to be heard on podcasts to post their music and The Podsafe Music Network was born. Shortly after, Adam and Ron asked me to quit my job as a house painter and work with artists on the network. 4 years later, it is THE place for bands, record labels and content creators to connect.
 

Q: What do you see the future of Mevio being?
 

A: I can’t speak for the entire company, since I only work on the music network but my goal is to have every record label, band and aritst on the network. I want independent content creators to have as much power in the music business as radio stations had in the good old days. It is my dream to have back catalog available to podcasters. I can’t speak for everyone but as a content creator, I want to play not only up and coming independent artists but also bands that were a part of the soundtrack of my life.
 

Q: What is your favorite band or favorite genre of music and why?
 

A: I am partial to 70′s rock and punk because that is what I grew up listening to. My favorite bands are still Cheap Trick, AC/DC, Aerosmith, Ramones and Joan Jett.
 

Q: What changes in content laws, broadcasting rights, etc. have affected you most?

A: When I reach out to some of the major labels to try to get their artists on the Podsafe Music Network, some of them still think that posting an mp3 on a website is piracy. The indies have been posting mp3s on their own websites for a few years not but the majors are a little harder to convince. That being said, the majors are now starting new media departments so there may still be hope for the dinosaurs.
 

The Podsafe Music Network now deals with some of the largest digital music distributors and independent labels in the world and I am really proud of that.
 

Q: A recent study found blogs to be more effective than MySpace in generating album sales, do you feel podcasts has the same power?
 

A: I think the labels are slowly realizing that by releasing a song from their artists to blogs and podcasts does more good than harm and can actually help break a band. For example, last year, there was a band from Australia called Airbourne. No one in the US or Europe had ever heard of them. I started playing them on The Rock and Roll Geek Show and listeners seemed to really like them. They emailed the band and let them know they discovered them from my show. Soon after that, got a CD from the band’s management and offered an interview with the band. I interviewed the band and continued to sing their praises. Now that band has taken the country by storm and has released one of the best selling independent hard rock records this year.

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http://www.radiodos84.com
http://www.eixordador.com
 

L’eixordador Internet Radio plays the best in new releases of pop, rock, indie and electro music.
 

Q: Do you have a bigger Spanish based audience or English?
 

A: L’eixordador has two different audiences. Audiences can listen through the Live365 network, these people come basically from the United States (about 35%) followed by Spain (about 20-22%) and the rest come to the music channel from UK and Germany equally (we can’t forget other countries with some listeners like Mexico, Canada, Sweden, Netherlands or Australia). On the other hand we can find the people that are subscribed to the podcast and radio listeners. Here you can find the difference. The feed subscribers are basically Spanish (70%) followed by American subscribers (about 14-15%), Austrian (2%) and British (2%). The rest (11-12%) comes basically from other countries of Europe).
 

Q. How long have you been playing music?
 

A. Since 1997. The radio show started as a local hard rock show but after some changes over the years the show has finished being a mixture of pop, indie and electronic.
 

Q: What type of music, genre, do you enjoy playing?
 

A: Lately, and the subscribers of the podcast can confirm that, I love to play artists and DJ’s defined in the latest edition of the Sonar festival as bastardism: all those bands that play indie mixed with electro under house or funky beats but you can’t put them on the genre of “indie” or “alt rock” or “electronica” or something else. Good, but different… The music channel in its rotation is a bit different, it’s open to general audience, playing better known artists for the general masses and well known genres.
 

Q: Why do you play music?
 

A: I’m playing music for the pleasure to discover new sounds, through unsigned artists to independent labels or netlabels. There are thousands of artists ready to being discovered, knowing one artist is the best way to know another one which can share his/her music with the rest of the world. Look at MySpace or Last.fm for example, this is a great way to discover a lot of amazing music. Feeling the vibe is the reason to play music.
 

Q: What is your goal for L’Eixordador.com?
 

A: The goal for L’eixordador.com is promoting new music, from the major label artists to unsigned artists, only with one condition: good quality work. We appreciate the compositions a lot that give us a good feeling, a well structured composition showing us something fresh and new. Trying to get a comfortable environment for the listeners who loves the music and the new tendencies.

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