Ariel Publicity

FOR IMMEDIATE RELEASE

Ariel Hyatt Releases Third Edition of Music Success in Nine Weeks With Forward Written by Derek Sivers

Global Expansion for Cyber PR® and an Official Cyber PR® Course at MTSU are Tributes to Her Own Book’s Advice on Success

Brooklyn, NY – In 2003, Ariel Hyatt, founder of Ariel Publicity in New York City, threw out the traditional publicity rule book and went “digital” with her venture Cyber PR® foreseeing the impact the advent of the internet and social media would have on public relations long before her peers.

Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online marketing.  Her efforts to realize the public relations potential of social media while scaling her business resulted in innovation.  Ariel developed her web-based platform, Cyber PR®, to automate much of the traditional PR process and maximize client placement with new media makers.

Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the digital world. Her signature system Music Success in Nine Weeks is the cornerstone of her mission. Her message is so compelling that she has been invited to speak at festivals and conferences in twelve countries, including SXSW, MIDEM (France), CMJ, ASCAP’s I Create Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, and Grammy Camp. Ariel also hosts a widely popular video and newsletter series, Sound Advice, offering information about the emerging music business for musicians and music entrepreneurs.

In the Fall of 2011, Middle Tennessee State University (MTSU)  a globally recognized leader in the world of music business schools debuted an official Cyber PR® class based on the principals used in Ariel’s day-to-day business and in Music Success in Nine Weeks. She and her staff led students in a rigorous Cyber PR® accreditation process that included hands on experience working on active Cyber PR® Campaigns.

Just released in its third edition, with a forward by Derek Sivers, Music Success in Nine Weeks can easily be deemed the “what to do next” bible for both new and established artists. It provides the missing manual for musicians trying to make sense of social media sites like Facebook, YouTube, and Twitter, and teaches them how to make profitable businesses.

With her candid workbook style, it feels like you are sitting down with Ariel, scribbling your own ideas all over the book’s pages. Each book comes with a lifetime membership to join her online forum: Ariel’s Cyber PR® Mastermind where readers get support from fellow readers, and from Ariel and her staff.  The hands-on guide and support provides structure to what often feels like chaos.

“I am guiding musicians to take off their artists’ hats for a nine weeks and put on their business hats,” says Ariel. Her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy.

Her tools and approach are so meaningful in today’s digital music marketing landscape that her firm is expanding globally. At MIDEM 2012, Cyber PR® will announce their first international licensing partnership in France. Later this year, Ariel plans to expand into other international markets where popular music is consumed and marketed via social networks.

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The book is available in ebook and paperback  exclusively at:  MusicSuccessInNineWeeks.com

For a review copy of the Third Edition of Music Success in Nine Weeks

or to arrange an interview with Ariel Hyatt, please contact:

Jon Ostrow at (212) 239-8384 • Jon@ArielPublicity.com

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FOR IMMEDIATE RELEASE

December 20, 2011
For more information: Lily Cheng
lily Cheng lily@songwriters.ca

New York, NY − To kick off 2012 by empowering artists Ariel Hyatt, author of Music Success In Nine Weeks, will co-host the third Music Success In Nine Weeks Blog Challenge with The Songwriters Association of Canada (S.A.C.).

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 By: Alison Bonaguro

This definitely feels very too-good-to-be-true. But, that being said, the woman who wrote this book, Ariel Hyatt, knows what she’s doing. She’s kind of a publicity whiz for the music business. So she’s put everything she knows into this book called Music Success in Nine Weeks about how artists can “define their brand, grow their fan base, earn more income and achieve success in the digital environment.” One of Hyatt’s clients, Michael Lynche, made it to the top four on this season’s American Idol. And he praises her ability to teach musicians the art and science of social networking. And since the book is less of a lecture and more of a workbook, it’s helpful in a very hands-on and useful way. I don’t know that it comes with a guarantee that if you order it today, you’ll be the next Carrie Underwood by the end of July, but it certainly can’t hurt if you are an aspiring artist who could use some guidance to navigate the all the Facebooks, Twitters and Reverb Nations out there.

This review first appeared here:

http://blog.cmt.com/2010-05-20/could-you-be-a-country-music-success-in-nine-weeks/

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Recently, I met Ariel Hyatt in New York City.  Ariel is the author of Music Success in Nine Weeks.  I know Ariel as @cyberpr and @cyberprcontest on Twitter.  She has over 15 years of PR experience with an extensive background in the music industry.  I was really excited to get a copy of her book because I knew it would be such a great fit for my MusicQuench blog.

Music Success in Nine Weeks is a really quick read (one of my favorite kinds of books).  It’s the type of book you can pick up on a Saturday morning and be done by Sunday night.  Even better, after you read it once, you can go back and use it over and over again as a guide moving forward.

After reading Music Success in Nine Weeks, I walked away energized at all of the tremendous possibilities for independent music artists.  If there’s one thing that stands out in my mind, it’s that you shouldn’t do anything until you know who you are, what your music is about and what you want to achieve in your career.  As a matter of fact, the first week of the book is devoted to nailing down your goals.  I’m a firm believer that you need to set your goals and I agree with Ariel that you must write them down.  She reinforces this many times and even leaves space in the book for you to list out your successes, visualize your music career goals over a 12 month period, and put your inner goals on paper.

This is a “get off your butt and do something for your career” type of book. Ariel says a few times that you should get a journal ASAP.  I think this book can be your journal.  Each week allows you to take notes.  After goal setting, some of my favorite weeks include: how to nail your pitch, optimizing your website, and a musician’s Web 2.0 guide.  Ariel does a fantastic job informing readers how to reach and maximize their relationships with bloggers.  I mentioned in my last post that I would discuss the best approach to reaching out to bloggers.  Ariel does a great job here because she’s a blogger and she knows that it’s imperative to connect with bloggers the right way.  Here are a few of her tips:

Listen first in the different communities

• Find the bloggers that you want to connect with and read their posts
• Comment on different blogs and get involved in the conversation (use a sig file identifying yourself so they know where to find you online)
• Start your own blog and trackback to your favorite bloggers
• Add bloggers to your blog roll
• Hire a PR firm to help with blog placements
• Attend conferences and meet with bloggers in person

Ariel is thorough and she’ll make you want to get moving to increase the number of names on your mailing list (she teaches you how to build your fan base) and get your PR program jumpstarted.  From news releases to developing parts of your media kit it’s detailed in this helpful guide.

If you’re a go-getter and really serious about your music career, then this book will either reinforce what you’re doing and give you even more useful tips, or get you on the right track. If you follow Ariel’s advice, I believe you will find music success in nine weeks.

You can check out Ariel’s book at http://www.cyberprbook.com.  If you buy the book, you get a free lifetime membership to her Online Mastermind Forum where you can receive coaching from Ariel and her staff, as well as connect with other like-minded artists.

Good luck!

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I’m often amazed when I go to an artist’s website, and I look around, and I’m trying to find basic press information and I can’t.

It seems that in the age of Twitter, Facebook, and Facebook Fan pages, and constantly focusing on your two-way conversations, we’ve forgotten the important basics.

How To Post A Perfect Press Kit On Your Website

This is a revised excerpt from my book, Music Success in Nine Weeks, and it talks about an asset that no matter what we all face with new digital solutions, new platforms and apps that we’re going to be forced to learn, we should always remember: Your press kit. It’s up to you to post your press information clearly and succinctly, so that you’re easy to find and write about.

Posting an accessible press kit to share with journalists and new media makers ( bloggers, podcasters, etc.)  is good common sense.

Editors need access to your information quickly, because they are constantly under deadline.  If you do not make it easy for them to get your information from your site, they may move onto another one of the 50 artists that are playing in their town that same week.

1.  YOUR MUSIC – ALBUM OR LIVE TRACKS

Make sure you have some music available at your website or a very obvious link to your MySpace page where people can hear the music instantly.  Many newspapers are now including online listings where they include MP3s of artists coming to town, so make it easy for them to grab the tracks to add to their own sites – this is additional excellent exposure for you.

2.  YOUR BIOGRAPHY – MUST INCLUDE YOUR PITCH

Make sure you have a short, succinct bio that can be easily located on your site, in addition to the long form one, the blogs and all of the opinions from each band member – which are fun for your fans but not for music writers who will be looking to get quick information. Make sure this bio can be easily cut-and-pasted so writers can drop it into a preview or a column.

CREATE A SHORT VERSION FOR THE CALENDAR EDITOR

Make sure you add your PITCH /USP (Unique Selling Point) as a stand-alone portion to your bio that sums up your sound for calendar editors.  It should be no more than 10 words.

TIP: Post 3 versions of your bios

1. Long Form
2. In 50 Words
3. In 1 sentence (10 words or less)

TIP:  Make sure the bio can be easily cut-and-pasted!

Do NOT have your bio in Flash format; make sure that editors can easily cut and paste it right off of your site.

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This was one of the hardest decisions I have ever had to make!

Wave 2 contestants of the Blog Challenge have been patiently waiting while I tried to make up my mind.

I have read and re-read the blog posts over and over and I have chosen 1 grand prize winner for 3 Month Cyber PR Campaign and 2 runners up for 6-week Cyber PR Campaigns!

I love the way all three winners embraced community and really leaned on each other in the Mastermind forum and supported each other through the whole contest!

The Grand Prize Winner is…. Kelly Carpenter

The First Prize Winners Are…. Todd Dunnigan & Darryl Gregory

The Second Prize Winner is… Fern Carver Michonski

HONORABLE MENTIONS

(I’m sending you my Musicians Web 2.0 audio Bootcamp (not that you need it – you learned so much!  But I want to give you something as a Thank You!)

Neil Milton
Scott Krokoff
Annie Aronson from HobbyHorse
Stephen Frost
Stephen Carmichael
Atul Rana from DonkeyBox

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