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Sound Advice TV with Derek Sivers - youtube.com/ArielPublicity
Derek Sivers is a dear friend of mine and has long been a beacon of light for most of us in the music industry. To celebrate the launch of my new Sound Advice Video Series featuring Derek as my premiere guest, I wanted to share some of his marketing basics. These are highlights from a talk he gave at Bob Baker’s Indie Buzz Bootcamp.
I constantly like to return to the lessons that Derek teaches. I have heard him speak many times and I always walk away feeling inspired. I am delighted that he is my first guest on Sound Advice TV.
Derek Sivers 7 Critical Marketing Basics Every Musicians Should Know
Here are 7 wonderful lessons, which are great to revisit no matter how strong your marketing muscles are.
But before I dive in I want to start with how Derek got his own music career off of the ground. This speaks volumes about how he achieved his CD Baby success later in his career. There is a huge marketing lesson in this story…
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 
