69: Tell Them It’s Okay To Share With Creative Commons Licensing
Copyright law is clear: Your songs are yours. But what if you want to tell people it’s okay to share your music, or use it for noncommercial purposes, as long as they attribute you? Enter creativecommons.org, a simple way to license your music to let people know what you want people to do with your music, while keeping the rights that you want to reserve. If you use the creativecommons.org website banners on your own site, your music can come up in searches for Creative Commons material, which can get your music used, and exposure in places you would never have dreamed about.
- Randy Chertkow
The derivative works clause of the Creative Commons license didn’t cost me a bit of time or money and I found niches I never knew about including the World of Warcraft Machinima Music Videos. A video artist named Spiff created 15 videos using my music and there is a huge online community of people who love Machinima videos. Some of them have been viewed millions of times which is VERY good for someone who has a marketing budget of zero dollars… It would never have happened if I had posted warnings about my content
- Jonathan Coulton
70: Get in a Podsafe Collective – Let Podcasters Find You
Podcasts are “the radio of the internet” and they are hungry for new music to play thanks to very strict copyright rules about using major-label music. Consequently, they are always looking for the right songs to play during their podcast, and they turn to podsafe collectives because all of the music on them has been branded safe for them to play. Read the agreements carefully on these websites, and if you’re comfortable with them, post your music. In return for using your songs, they’ll attribute your band, and even link to your website, exposing your music to new potential fans. Examples are http://www.podsafeaudio.com/ and http://www.musicalley.com/
- Randy Chertkow
71: Activision’s “Guitar Hero” Not Calling You For A Synch Deal? Join The New Rock Band Network Yourself!
Rock Band is a multiple player video game. The game licenses music from famous artists (like the Police) and currently you can buy music from many named artists to compete with. The creators of Rock Band are opening up the platform for all musicians to submit songs in the game. Rock Band will sell your tracks for you using their powerful network but you must hire a programmer to program your music to synch with the game. I think the potential is there for an unknown artist to rocket to the top in this whole new median. I wouldn’t be surprised if people start writing songs that go with this game. It’s a brand new opportunity to put your music in a place where it can bounce around and find it’s feet and find your future fans – someone will be getting famous as the first rock band from Rock Band.
Watch the how to video here: http://creators.rockband.com/
- Jonathan Coulton
72: Sponsored streaming single or album release through Reverb Nation, Pandora, imeem, Rhapsody
All of these media companies connect music with advertising on the vast platform of the Internet, which can help you, get maximum (and track able) exposure to your music. This is your Johnny Carson. This is your Oprah. If you get this, you will be exposed to over 40 million potential new & genuine music fans with high consumption rates on the web. All three companies have engaged in advertising programs which package a new release in a stream surrounded by an advertisement. Read about Reverb Nation’s DIY Song Sponsorships here, or Pandora’s sponsored album releases here. Tip: all of these companies are engaging or about to engage in sponsored video streams. Prepare now. Get your videos together now. Watch their video series. Rhapsody has been promoting independent live shows for 3 years, with its Rhapsody Rocks series. Big Light was featured in Rhapsody Rocks San Francisco where every band was paid appropriately and then featured on a Rhapsody Rocks play list. Remember, these placements are just another 15 minutes if you don’t make a connection with every single person who connects with you about their experience with your music. Know who is listening and thank them. Tip: You are not ready to begin pitching for this until you have 1000 true fans on Facebook and/ or Twitter (or whichever network you use).
- Corey Denis
73: You Say Rolling Stone, I say Hot Lips: Get a Live Show Review on Jambase, Appear on Jambase TV, Perform In Their Office For Jambase Live
Jambase has become the source for Live Music exposure online. Recently, artists Big Light & Nathan Moore teamed up for Jambase Live & the crowd went wild. Jambase is not just a source for how to see live music – more than a 50,000,000 music lovers participate in the Jambase community, with massive syndication generating 750,000 unique visits every month. Think it’s just for Jam Bands? You’re wrong. It’s not. Read that sentence again, please. Jambase has the most accurate show listings online, for more than 50,000 artists across 50 genres, performing in 50,000 venues worldwide. Jambase is headquartered in San Francisco and has been around for 10 years. Go say hi now.
http://www.jambase.com.
- Corey Denis
74: Spin Magazine Doesn’t Exist: Album review on Stereogum (buzznet), My Old Kentucky Blog, Largehearted Boy, Gorilla Vs Bear
Tip: first read these blogs and determine if your music is appropriate, and contact bloggers in accordance with a planned digital strategy. Pork is the other white meat, and these top music blogs are the other Spin Magazine. A review on any of these music review blogs will get you exposure to at least 10,000 true genuine music lovers. Blogs are also now participating in the presentation of events ranging from local to major showcases at SXSW. Wendy Darling hopped on a My Old Kentucky Blog concert. Tip: Time your solicitations appropriately, read the blog for at least 3 months before you submit or ask for their attention. Know the writers, respect the blogosphere, and communicate with them via their blog. All three bloggers above have been writing about music online for 6 years. They have specific taste and did not do this for the money. Tip: do not spam. Ever.
- Corey Denis
75: Video / Music Video Feature on Current TV
Rotary Downs was featured on Current TV and the band is still receiving feedback via comments on the video, which was syndicated across the web. In addition, Current TV recommends “like music” to appropriate fans, so Rotary Downs enjoyed the benefit of entering the Current TV recommendation realm. Also, how can you deny the awesomeness of Al Gore? Pay attention to all the music contributors and if you think you fall into the category of something they may feature and go for this if you know you have at least 500 true fans who will enjoy it. Tell them when it airs and encourage them to share the video with the embed code. When you acquire new fans, make sure they know where to find your music and how to connect with you. Return the connection favor. Rotary Downs enjoyed a 40% increase in digital sales as a result of their feature on Current TV. Tip: remember, Current TV also airs on cable. www.currenttv.com
- Corey Denis
76: Premiere Your Music Video on Singing Fool
Signing Fool offers exclusive music video premiere offers for professionally made music videos. The videos are then premiered on top sites such as, billboard.com, Allmusic, Windows Media, Friendster, and many more. Contact them and ask if they will consider your video for a premiere. www.singingfool.com
- Christina Duren
77: Feature on Indiefeed Podcast: A Single Serving Podcast
With single servings (one track at a time) this is the ultimate way to expose your single to a passionate group of music listeners. Indiefieed is the number one music podcast on iTunes. I have placed at least 30 tracks with Indiefeed, and as a result every track was exposed to over 1 million Nielson Certified listeners. Indiefeed likes to post your promotional mp3, and links to your website in the show notes available at Indiefeed.com, which has lead to at least 1000 dedicated-fan downloads and a minimum of 20% traffic increase with every feature I have placed. Tip: Time this appropriately with your strategy, and give Indiefeed an exclusive if you can. Start listening to the show immediately, and follow the contact information provided for submissions. www.indiefeed.com
- Corey Denis
78: Record a Cover For Coverville – One of iTunes’s Highest Rated Podcasts
I love Coverville – it’s a great podcast b/c it’s bands covering other bands and it has a devoted listener base. Brian (Coverville’s host and producer) has been very kind to me and helped me promote my cover of “Baby Got Back.” This is the kind of track that would never fly on radio…..
- Jonathan Coulton
I was a fan of Coverville, one of iTunes’s highest rated podcasts. When I submitted our version of “Mad About You,” I referenced other bands who had placed rougher, minor chord arrangements to sugary pop-songs; also noting this arrangement was in the minority of his submissions. A lot of what Brian gets seemed to be slower acoustic versions of popular songs, so I knew ours stood out. I think we formed a relationship because he sensed I knew a little about his job, and noted how my song would complement his programming. Ultimately, he featured our song as the title track in one of his podcasts. When the video was made, I thought, “Brian might like this” and brought it to his attention, he posted it on Coverville’s front page. We got tons of You Tube hits from his placement of that video on his site, which doubled the exposure “Mad About You” had gotten from the original podcast www.coverville.com
- Derek Nicoletto
79: Accident Hash Podcast: A Podcast Hosted By A Social Media Icon
C.C. Chapman hosts one of the longest running independent music podcasts. Accident Hash receives several thousand listeners each month. An added bonus is C.C. is well know in the Social Media world and he has over 17,000 followers on Twitter (so if you connect with him there you will be sure to find some new online fans, and friends.
Genres: Assorted (almost all) www.accidenthash.com
- Ariel Hyatt
80: The Chillcast: The Largest Podcast For Chillout & Electronica
The Chillcast is a weekly music podcast featuring. Hand picked podsafe music hosted by Anji Bee, vocalist of Lovespirals. Anji Bee is a Southern California vocalist, lyricist, podcaster and vidcaster. She is one half of the indie band, Lovespirals. Anji’s podcast gets tens of thousands of downloads per show and Anji is always looking to discover great new artists in the genres listed.
Genres: Chillout, electronica, worldbeat, soul, and jazz.www.thechillcast.com
- Ariel Hyatt
81: The Mothpod Podcast: Featuring Emerging Artists
It was on that day that Internet DJ Zack “The Mothman” Daggy formed The Mothpod. Featuring bands and artists from both near and far, established and emerging, signed and unsigned; The Mothpod presents only he best and brightest talent that the music industry has to offer. New episodes are available for download every Monday. Also check back for Music Video Wednesdays, Artist Spotlight Fridays, and Moth Pick of the Week Sundays.
http://www.mothpodproductions.com
- Ariel Hyatt
82: Discover Overplay: UK based Indie Website
When I posted on Overplay, I got international perspective on my music, I won their Play & Rate Competition and I got offered a distribution deal for my upcoming indie release as well as a recording contract for future albums by UK based record label, Maddie Records www.overplay.co.uk
- Jennie Walker
83: Go To Australia: Use WhoTune
Post music on WhoTune indie band site out of Perth Australia and get to
know the Managing Director, Karl George.I submitted my song “Night Flight to London” and it was featured in “You Gotta Hear” listing, rose to #1 on Top 20 song list. As a result, I was asked to create radio promo spots, participate in interview and also serve as a DJ for the station and music is now used on their Internet radio station and for promos in their business development activities. http://www.whotune.com
- Jennie Walker
84: Get A “Take Five” Feature Interview on All About Jazz , one of the largest Jazz Portals Online
If you are a jazz musician looking to get some extra exposure look to All About Jazz. They have a free way for you to further raise the awareness of your music and yourself if you would like to be featured on this wonderful site it’s very easy. Just logon and fill out their online questionnaire and get instant content to add to your press kit/ Sonic Bids profile. All About Jazz will promote your Take Five questions and answers on the AAJ home page and link to it from your AAJ musician profile.
http://www.allaboutjazz.com/php/submit_take_five.php
- Ariel Hyatt
85: Join the Remix Culture at CCMixter
Letting people remix your songs is an exciting way to get exposure for your music. Go to sites like ccmixter.org, put up your tracks, and see where your music can go. The tracks will be released under Creative Commons licenses, which allow people to remix your music, although you’ll keep the original rights, and they’ll have to attribute if they use your music. Some bands have been so successful at this that they released entire albums of remixes of their music. And the remixers of course promoted it to their fans.
- Randy Chertkow
86: Twitter Karma: Piggyback Off Similar Bands on Twitter to Grow Followers
When you target new people to follow, it is always wise to make sure they already like your genre of music. If you somewhat sound like Radiohead, wouldn’t it make sense to target the followers of their various Twitter profiles? For the people who do not follow you back, check out Twitter Karma. It allows you to ‘bulk unfollow’ anyone who has not followed you back; it’s a great tool for Twitter maintenance.
http://dossy.org/twitter/karma/
- Chris Gesualdi
87: Use Indieguide to Find What You Need
Keeping track of all of these sites, tools, and resources seems like a full time job. Fortunately, IndieGuide.com does exactly that by organizing all of the links into easy-to-use categories. You can read the blog (blog.indieguide.com) to see suggestions for resources and tools, or use IndieGuide.com to locate the website you need, whether it’s print-on-demand CD stores, copyright resources, merchandise manufacturers, or places to get your music played, this is a site worth exploring.
- Randy Chertkow
88: Forget iTunes Features
I used to work for Apple on the corporate level, so I’m an informed source on this one. Truly, stop wasting time trying to get featured on iTunes, and don’t believe distributors who say they will get you featured. Here’s why: iTunes features two kinds of music. Music that will sell like mad (Madonna, Taylor Swift, NOT unknown indie artists), and music that is catching the ear of the staff, whether it’s popular or not. It is one of the only music stores around that truly lets the staff select taste-based features, but there are millions of us and a very, very few of them, so unless your dad or wife or the person you donated a kidney to is an iTunes content producer, getting picked for a feature runs the same odds as winning the lottery. Best approach is to pray your song catches their ear and go spend your time on a task that can offer some return.
- Phil Putnam
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“The In-Crowd” is an inside look at crowdfunding, with Ariel Publicity Artist Phil Putnam and RocketHub.com co-founder Brian Meece. Each Monday, the boys are giving us an honest look at a crowdfunding project in action and dish on how things are going each week.
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 