Yesterday, I guest lectured at NYU for a group of Music Business students. One of them asked me an excellent question:
Is there a formula for success in today’s music business?
69: Tell Them It’s Okay To Share With Creative Commons Licensing
Copyright law is clear: Your songs are yours. But what if you want to tell people it’s okay to share your music, or use it for noncommercial purposes, as long as they attribute you? Enter creativecommons.org, a simple way to license your music to let people know what you want people to do with your music, while keeping the rights that you want to reserve. If you use the creativecommons.org website banners on your own site, your music can come up in searches for Creative Commons material, which can get your music used, and exposure in places you would never have dreamed about.
- Randy Chertkow
The derivative works clause of the Creative Commons license didn’t cost me a bit of time or money and I found niches I never knew about including the World of Warcraft Machinima Music Videos. A video artist named Spiff created 15 videos using my music and there is a huge online community of people who love Machinima videos. Some of them have been viewed millions of times which is VERY good for someone who has a marketing budget of zero dollars… It would never have happened if I had posted warnings about my content
- Jonathan Coulton
70: Get in a Podsafe Collective – Let Podcasters Find You
Podcasts are “the radio of the internet” and they are hungry for new music to play thanks to very strict copyright rules about using major-label music. Consequently, they are always looking for the right songs to play during their podcast, and they turn to podsafe collectives because all of the music on them has been branded safe for them to play. Read the agreements carefully on these websites, and if you’re comfortable with them, post your music. In return for using your songs, they’ll attribute your band, and even link to your website, exposing your music to new potential fans. Examples are http://www.podsafeaudio.com/ and http://www.musicalley.com/
- Randy Chertkow
71: Activision’s “Guitar Hero” Not Calling You For A Synch Deal? Join The New Rock Band Network Yourself!
Rock Band is a multiple player video game. The game licenses music from famous artists (like the Police) and currently you can buy music from many named artists to compete with. The creators of Rock Band are opening up the platform for all musicians to submit songs in the game. Rock Band will sell your tracks for you using their powerful network but you must hire a programmer to program your music to synch with the game. I think the potential is there for an unknown artist to rocket to the top in this whole new median. I wouldn’t be surprised if people start writing songs that go with this game. It’s a brand new opportunity to put your music in a place where it can bounce around and find it’s feet and find your future fans – someone will be getting famous as the first rock band from Rock Band.
Watch the how to video here: http://creators.rockband.com/
- Jonathan Coulton
72: Sponsored streaming single or album release through Reverb Nation, Pandora, imeem, Rhapsody
All of these media companies connect music with advertising on the vast platform of the Internet, which can help you, get maximum (and track able) exposure to your music. This is your Johnny Carson. This is your Oprah. If you get this, you will be exposed to over 40 million potential new & genuine music fans with high consumption rates on the web. All three companies have engaged in advertising programs which package a new release in a stream surrounded by an advertisement. Read about Reverb Nation’s DIY Song Sponsorships here, or Pandora’s sponsored album releases here. Tip: all of these companies are engaging or about to engage in sponsored video streams. Prepare now. Get your videos together now. Watch their video series. Rhapsody has been promoting independent live shows for 3 years, with its Rhapsody Rocks series. Big Light was featured in Rhapsody Rocks San Francisco where every band was paid appropriately and then featured on a Rhapsody Rocks play list. Remember, these placements are just another 15 minutes if you don’t make a connection with every single person who connects with you about their experience with your music. Know who is listening and thank them. Tip: You are not ready to begin pitching for this until you have 1000 true fans on Facebook and/ or Twitter (or whichever network you use).
- Corey Denis
73: You Say Rolling Stone, I say Hot Lips: Get a Live Show Review on Jambase, Appear on Jambase TV, Perform In Their Office For Jambase Live
Jambase has become the source for Live Music exposure online. Recently, artists Big Light & Nathan Moore teamed up for Jambase Live & the crowd went wild. Jambase is not just a source for how to see live music – more than a 50,000,000 music lovers participate in the Jambase community, with massive syndication generating 750,000 unique visits every month. Think it’s just for Jam Bands? You’re wrong. It’s not. Read that sentence again, please. Jambase has the most accurate show listings online, for more than 50,000 artists across 50 genres, performing in 50,000 venues worldwide. Jambase is headquartered in San Francisco and has been around for 10 years. Go say hi now.
http://www.jambase.com.
- Corey Denis
74: Spin Magazine Doesn’t Exist: Album review on Stereogum (buzznet), My Old Kentucky Blog, Largehearted Boy, Gorilla Vs Bear
Tip: first read these blogs and determine if your music is appropriate, and contact bloggers in accordance with a planned digital strategy. Pork is the other white meat, and these top music blogs are the other Spin Magazine. A review on any of these music review blogs will get you exposure to at least 10,000 true genuine music lovers. Blogs are also now participating in the presentation of events ranging from local to major showcases at SXSW. Wendy Darling hopped on a My Old Kentucky Blog concert. Tip: Time your solicitations appropriately, read the blog for at least 3 months before you submit or ask for their attention. Know the writers, respect the blogosphere, and communicate with them via their blog. All three bloggers above have been writing about music online for 6 years. They have specific taste and did not do this for the money. Tip: do not spam. Ever.
- Corey Denis
75: Video / Music Video Feature on Current TV
Rotary Downs was featured on Current TV and the band is still receiving feedback via comments on the video, which was syndicated across the web. In addition, Current TV recommends “like music” to appropriate fans, so Rotary Downs enjoyed the benefit of entering the Current TV recommendation realm. Also, how can you deny the awesomeness of Al Gore? Pay attention to all the music contributors and if you think you fall into the category of something they may feature and go for this if you know you have at least 500 true fans who will enjoy it. Tell them when it airs and encourage them to share the video with the embed code. When you acquire new fans, make sure they know where to find your music and how to connect with you. Return the connection favor. Rotary Downs enjoyed a 40% increase in digital sales as a result of their feature on Current TV. Tip: remember, Current TV also airs on cable. www.currenttv.com
- Corey Denis
76: Premiere Your Music Video on Singing Fool
Signing Fool offers exclusive music video premiere offers for professionally made music videos. The videos are then premiered on top sites such as, billboard.com, Allmusic, Windows Media, Friendster, and many more. Contact them and ask if they will consider your video for a premiere. www.singingfool.com
- Christina Duren
77: Feature on Indiefeed Podcast: A Single Serving Podcast
With single servings (one track at a time) this is the ultimate way to expose your single to a passionate group of music listeners. Indiefieed is the number one music podcast on iTunes. I have placed at least 30 tracks with Indiefeed, and as a result every track was exposed to over 1 million Nielson Certified listeners. Indiefeed likes to post your promotional mp3, and links to your website in the show notes available at Indiefeed.com, which has lead to at least 1000 dedicated-fan downloads and a minimum of 20% traffic increase with every feature I have placed. Tip: Time this appropriately with your strategy, and give Indiefeed an exclusive if you can. Start listening to the show immediately, and follow the contact information provided for submissions. www.indiefeed.com
- Corey Denis
78: Record a Cover For Coverville – One of iTunes’s Highest Rated Podcasts
I love Coverville – it’s a great podcast b/c it’s bands covering other bands and it has a devoted listener base. Brian (Coverville’s host and producer) has been very kind to me and helped me promote my cover of “Baby Got Back.” This is the kind of track that would never fly on radio…..
- Jonathan Coulton
I was a fan of Coverville, one of iTunes’s highest rated podcasts. When I submitted our version of “Mad About You,” I referenced other bands who had placed rougher, minor chord arrangements to sugary pop-songs; also noting this arrangement was in the minority of his submissions. A lot of what Brian gets seemed to be slower acoustic versions of popular songs, so I knew ours stood out. I think we formed a relationship because he sensed I knew a little about his job, and noted how my song would complement his programming. Ultimately, he featured our song as the title track in one of his podcasts. When the video was made, I thought, “Brian might like this” and brought it to his attention, he posted it on Coverville’s front page. We got tons of You Tube hits from his placement of that video on his site, which doubled the exposure “Mad About You” had gotten from the original podcast www.coverville.com
- Derek Nicoletto
79: Accident Hash Podcast: A Podcast Hosted By A Social Media Icon
C.C. Chapman hosts one of the longest running independent music podcasts. Accident Hash receives several thousand listeners each month. An added bonus is C.C. is well know in the Social Media world and he has over 17,000 followers on Twitter (so if you connect with him there you will be sure to find some new online fans, and friends.
Genres: Assorted (almost all) www.accidenthash.com
- Ariel Hyatt
80: The Chillcast: The Largest Podcast For Chillout & Electronica
The Chillcast is a weekly music podcast featuring. Hand picked podsafe music hosted by Anji Bee, vocalist of Lovespirals. Anji Bee is a Southern California vocalist, lyricist, podcaster and vidcaster. She is one half of the indie band, Lovespirals. Anji’s podcast gets tens of thousands of downloads per show and Anji is always looking to discover great new artists in the genres listed.
Genres: Chillout, electronica, worldbeat, soul, and jazz.www.thechillcast.com
- Ariel Hyatt
81: The Mothpod Podcast: Featuring Emerging Artists
It was on that day that Internet DJ Zack “The Mothman” Daggy formed The Mothpod. Featuring bands and artists from both near and far, established and emerging, signed and unsigned; The Mothpod presents only he best and brightest talent that the music industry has to offer. New episodes are available for download every Monday. Also check back for Music Video Wednesdays, Artist Spotlight Fridays, and Moth Pick of the Week Sundays.
http://www.mothpodproductions.com
- Ariel Hyatt
82: Discover Overplay: UK based Indie Website
When I posted on Overplay, I got international perspective on my music, I won their Play & Rate Competition and I got offered a distribution deal for my upcoming indie release as well as a recording contract for future albums by UK based record label, Maddie Records www.overplay.co.uk
- Jennie Walker
83: Go To Australia: Use WhoTune
Post music on WhoTune indie band site out of Perth Australia and get to
know the Managing Director, Karl George.I submitted my song “Night Flight to London” and it was featured in “You Gotta Hear” listing, rose to #1 on Top 20 song list. As a result, I was asked to create radio promo spots, participate in interview and also serve as a DJ for the station and music is now used on their Internet radio station and for promos in their business development activities. http://www.whotune.com
- Jennie Walker
84: Get A “Take Five” Feature Interview on All About Jazz , one of the largest Jazz Portals Online
If you are a jazz musician looking to get some extra exposure look to All About Jazz. They have a free way for you to further raise the awareness of your music and yourself if you would like to be featured on this wonderful site it’s very easy. Just logon and fill out their online questionnaire and get instant content to add to your press kit/ Sonic Bids profile. All About Jazz will promote your Take Five questions and answers on the AAJ home page and link to it from your AAJ musician profile.
http://www.allaboutjazz.com/php/submit_take_five.php
- Ariel Hyatt
85: Join the Remix Culture at CCMixter
Letting people remix your songs is an exciting way to get exposure for your music. Go to sites like ccmixter.org, put up your tracks, and see where your music can go. The tracks will be released under Creative Commons licenses, which allow people to remix your music, although you’ll keep the original rights, and they’ll have to attribute if they use your music. Some bands have been so successful at this that they released entire albums of remixes of their music. And the remixers of course promoted it to their fans.
- Randy Chertkow
86: Twitter Karma: Piggyback Off Similar Bands on Twitter to Grow Followers
When you target new people to follow, it is always wise to make sure they already like your genre of music. If you somewhat sound like Radiohead, wouldn’t it make sense to target the followers of their various Twitter profiles? For the people who do not follow you back, check out Twitter Karma. It allows you to ‘bulk unfollow’ anyone who has not followed you back; it’s a great tool for Twitter maintenance.
http://dossy.org/twitter/karma/
- Chris Gesualdi
87: Use Indieguide to Find What You Need
Keeping track of all of these sites, tools, and resources seems like a full time job. Fortunately, IndieGuide.com does exactly that by organizing all of the links into easy-to-use categories. You can read the blog (blog.indieguide.com) to see suggestions for resources and tools, or use IndieGuide.com to locate the website you need, whether it’s print-on-demand CD stores, copyright resources, merchandise manufacturers, or places to get your music played, this is a site worth exploring.
- Randy Chertkow
88: Forget iTunes Features
I used to work for Apple on the corporate level, so I’m an informed source on this one. Truly, stop wasting time trying to get featured on iTunes, and don’t believe distributors who say they will get you featured. Here’s why: iTunes features two kinds of music. Music that will sell like mad (Madonna, Taylor Swift, NOT unknown indie artists), and music that is catching the ear of the staff, whether it’s popular or not. It is one of the only music stores around that truly lets the staff select taste-based features, but there are millions of us and a very, very few of them, so unless your dad or wife or the person you donated a kidney to is an iTunes content producer, getting picked for a feature runs the same odds as winning the lottery. Best approach is to pray your song catches their ear and go spend your time on a task that can offer some return.
- Phil Putnam
89: Consider Fan Financed Recordings/Projects
As the fan base grows, so does their desire to see an artist succeed. Last year, Shane wanted to record and went out to the fans for support. See www.teamtrance.com. This effort raised just over $34,000 in just 60 days.
- Michele Samuel
90: Start Your Own Subscription Service
In October of 2008 I started my own subscription service- www.matthewebel.net -with no clue whether the fans would like it or not. Part of the offerings were two new songs and one live concert recording every month. It seemed like a tall order to me, but something I could accomplish. Little did I realize that new releases every two weeks would be better than any good album reviews or press coverage. Giving my fans something new to talk about every two weeks meant exactly that: they talk about me every two weeks. They’re not buying an album, raving about it, and losing interest after a few months, they’re constantly spreading my name to their Twitter followers, coworkers, pets, etc. Regular delivery of quality material is damn near my one-step panacea for the whole industry.
- Matthew Ebel
91: Legally Record & Sell Cover Tunes
Singer/songwriter Steve Acho realized that fans who love a particular song will often collect other versions of the favorites. After getting the proper publishing licenses, he would record new arrangements of songs popular by various artists, and release them on iTunes via TuneCore. When a song-collecting fan enjoyed one of his tunes, they would often also buy his originals.
- Carla Lynne Hall
92: TV/Film/Game Licensing – aka SYNCH Licensing
The Billboard Maximum 100 article was ba-na-nas off base overall, but they were on the right track with Synch Licensing. If you own the copyrights of your music (if you don’t, you’re a complete moron, leave the music business now) placements of your music in TV/Film/Games is a vital part of your long-term financial success. There are about 900,000 shows besides Grey’s Anatomy and Gossip Girl that need music, and there’s no reason why your music can’t be the right pick. As you dive into these waters, remember two things: THEY need YOU, and a Music Supervisor needs the right song for their show more than they need a household name singing it.|
- Phil Putnam
93: Sign With More Than One Licensing Agency
Licensing Agencies have relationships with TV/Film production companies and work to get their clients’ music placed in TV shows and films. The beauty of this is that a contract with a Licensing Agency is non-exclusive, according to current industry standard. That means you can sign with a few agencies and have them all working to place your music. It may add some more work for you on the admin side, but can payoff on the paycheck side. Note, however, that standard cut for the Licensing Agency is 50%, so if you can get placements without them, do it. And never sign an exclusive Licensing contract.
- Phil Putnam
94: Create iMixes at iTunes & Sell More Music
With artists that compliment your music and artists you get compared to. Add in some top sellers as well to ensure popular music buying choices are in your iMix. The key here is: include your music. This will be putting you exactly where you want to be: in harm’s way! Online where people have their credit cards out and are ready to buy music.
http://www.tinyurl..com/arielitunes
- Ariel Hyatt
Jazz guitarist Cameron Mizell developed a technique of creating iTunes iMixes that featured one song of his among other songs in his genre. iMix lovers would discover his tunes, and buy them as well.
- Carla Lynne Hall
95: Make Merchandise for $0
Sell merch for free, and make money on every sale
With sites like Cafepress.com, Spreadshirt.com, and Zazzle.com, you can upload pictures that can be printed on all sorts of merch. The stores are available for free, and you’ll make money each time a fan makes a purchase. You can use sites like this to find out what designs are the most popular in case you want to do a mass printing to have an inventory of your own to bring to shows.
- Randy Chertkow
96: Let Fans Pay What They Want
Stop setting prices at shows for your merch, unless you already have a huge ‘brand’. Most fans are either buying memorabilia from the event to mark that they were there, or they are donating to support the band. Don’t put a price ceiling on them by limiting them. Let them pay what they want for that t-shirt and you will be rewarded with more money.
- Jed Carlson
97: Learn Tom Jackson’s Live Music Methods & Sell More Merch
Just like you learned how to play and sing, there are techniques and tools/ gear, theories, and concepts that make a great performer. I’ve seen Tom in action and I have interviewed artists who are making more money from merch sales at live shows directly by implementing Tom’s teachings. Everyone is scratching their heads trying to figure out what will make them money and Tom Jackson will make you more money. www.onstagesuccess.com
- Ariel Hyatt
98: Keep Detailed Financial Records
If you aren’t keeping stock of what expenditures got you a worthwhile return you will run out of money even quicker than most.
- Rick Goetz
99: Invest in Your Own Career to The Best of Your Ability
You need to spend a certain amount of money to appear professional so while bartering is encouraged if you have big gaping holes in your marketing material or image – spend the money on yourself. Be it a professional website, a well written bio, professional sounding recordings, quality press photos etc.
- Rick Goetz
100: Be Like Amanda Palmer: Don’t Be Afraid To Ask For Money
Singer/songwriter Amanda Palmer had a major deal that was doing nothing for her, so she took matters into her own fans. By announcing impromptu all ages shows on Twitter, she found that her fans were willing to come out on short notice to hear her play, buy her CDs, and eat cake. She then began whipping her 30K+ twitter followers, aka “the losers of friday night on their computers” into a frenzy. She created a hand-designed t-shirt in real-time which made $11,000.00 in a matter of days. She followed that up with a webcast auction, and a twitter donation-only gig, which brought her month’s income to $19,000.00
Amanda wrote an inspiring blog post about this topic here: http://tinyurl.com/amandapalmermoney
- Carla Lynne Hall
September 27, 2008
Billboard Staff
It wasn’t so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on successfully promoting a band, it sounds blissfully simple.
Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what’s new — what’s actually cutting through the clutter. It’s in this context that Billboard decided to geek out with 20 promotions and publicity experts across genres and mediums to create the ultimate multimedia metric: Our first Maximum Exposure list.
Ever wonder about eh relative value of a cover of Rolling Stone, a gig on “Oprah” or a song on “Gossip Girl”? Read on.
1: SYNCH PLACEMENT IN A TV AD FOR APPLE
Promo spots provide coveted showcase for music
Patrick Wimberly can’t stop giggling.
The reason for his uncontrollable mirth? The drummer for Brooklyn-based indie rock act Chairlift can’t quite process what he saw on a TV screen the day before. It was a 30-second commercial advertising Apple’s newly launched fourth-generation iPod Nano-with the Chairlift song “Bruises” playing in the background.
I recently launched a new Sound Advice Series 2 feature the band Making April: which details How To Sell 1,000 tracks a Week on iTunes. I interviewed them and in 14 segments and they spilled the beans on how they have become top independent sellers on iTunes using mostly MySpace.
But MySpace isn’t the only way to the top of the charts at iTunes…
A Musicians Guide to Promoting On iTunes
How One Artist Became a Top Seller in His iTunes Genres
I have a friend in Brooklyn who is an accomplished artist/producer, doing astonishingly well selling his music on iTunes. Since iTunes is where the vast majority of online music is purchased I asked him if he would sit down with me and explain to me how he promotes himself exclusively from within the walls of iTunes.
I was astonished at what he had to say. It turns out being a top seller on iTunes is not just a random thing that occurs. You must promote yourself within the walls of iTunes just like you have to promote yourself everywhere else.
My friend asked not to be named and so it is not revealed (it turns out the top indie promoters on iTunes are very competitive).
He took me on a step-by step breakdown on how to get started effectively promoting yourself on iTunes. This is a labor-intensive process but it yields fruitful results as he earns hundreds of dollars a month from iTunes sales.
Step 1 – Sign up to iTunes & Buy Some Music!
I am always surprised at how many artists I meet who have their music available for sale at iTunes but they themselves have never purchased anything from the site. The first thing you should do is sign up and buy some music (yours and your friends) so you are familiar with the buying process. This will come in handy when you ask your fans to buy later!
Step 2 – Create 5 Separate Profile Accounts
Did you know that with each credit card that you register with iTunes you get 5 separate accounts? iTunes designed it this way so families in one household can all use one card.
These profiles are totally separate and they are not interconnected so this gives you five individual profiles that you can register and you can use each one to help promote your music. One of the profiles you create can be you but the other 4 will be created to help you promote yourself.
TIP: While you are creating these profiles: Think about your target audience – who are they? Older dudes that like prog rock, or teenagers that like Britney Spears?
Create profiles that would fit the types of people who like your music. Choose a name for each profile so they each have an individual personality. Give them distinct personalities and even imagine where they might be from.
Step 3 – Review Other Artists
With each profile – individually begin to review other people’s music. You definitely want to review three or four other artists that have nothing to do with you or your genre so choose some of the artists that have influenced you or artists that you like and create some reviews.
Step 4 – Create iMixes
You will create 2 catagories of iMixes
1. iMixes that have nothing to do with you and your music
Examples:
A jazz essentials list, Best of Madonna, Great local bands from your hometown, Best of Bob Marley, The essential Simon & Garfunkel, Best of the 1970’s
2. iMixes that INCLUDE YOUR OWN MUSIC
Create mixes that include your own tracks with other complimentary tracks (artists you get compared to and who you are influenced by that sound good when played next to your songs). When you create iMixes think of yourself as a DJ or a curator and piece together thoughtful lists.
TIP: Add some of the top sellers from each week in your genre and style as buyers will already be looking for the top sellers when they come to iTunes.
TIP: You should create an iMix at least one time per week per account.
Step 5 – Vote for iMixes
Next you will use your accounts to vote for the iMixes you create and also vote for other iMixes that you like. Vote for your own iMixes using your other profiles.
COOL: iMixes that begin to pick up votes rise to the top where other buyers will begin to respond to them and purchase your iMixes.
A Note about iMix voting:
People who are key users who are also heavily promoting their own music sometimes can be competitive. They may try to vote your iMixes down so that the iMixes that they have created rise to the top.
What my friend says about this: Being malicious on iTunes is awful. Don’t give other people bad reviews. Stay away from this type of negative behavior. Just focus on your own voting and contributions.
Step 6 – Master iMix Sandwiching
When you create an iMix, you want to sandwich yourself between hot chart-toppers in your genre, and add artists that already have five-star reviews.
For each iMix, make it at least 20 songs, but you can go to 40 or 50 songs. To stay on top of the charts for your iMix, you must get the most votes and the most stars.
TIP: Don’t forget to vote for other people’s iMixes so it looks like you are well-rounded.
This is where registering different credit cards and different personalities so you can actually log in and vote for yourself comes in handy.
TIP: Ask Your Band Members & Street Team For Help
So, if you had four credit cards (or if you have one and 3 of your band members or essential street team members each help you out), you can have 20 profiles total, five per credit card, and you can have those profiles voting too.
Step 7 – Remove Unpopular iMixes & Update Them
If your iMix falls below three stars you should take your iMix down from iTunes, add some new tracks to it, and then add it again as an updated iMix.
It will take a few hours for your updated iMix to show back up into the iTunes profiles, but you don’t want to have a poorly rated iMix sitting in the iTunes system with your music in it.
How To Update an iMix
In order to update an I-Mix: Click on the arrow on iTunes. Then click on “update,” and add some new tracks,
TIP: Don’t rename your iMix
iMixes are good for a whole year, so you want to make sure that you start voting, when it goes back up. It takes between 6 to 12 hours for a newly edited or a new iMix to show up.
Here’s The Wrap Up:
For each profile you create: Their iMixes to match their personality:
1. Create then wait for your iMix to show up.
2. Log in as each of your different reviewers and users.
3. Vote five stars from each of the people.
4. Start watching your music sell
5. Go in two times per week and create new iMixes.
6. After a while to stay in the most recent, you must continue to make new iMixes. Vote, vote and vote.
7. Remember, you must log in and submit votes for each of the iMixes with each of your separate accounts and many separate times. This is the most time consuming part of the process, but if you do this, the rewards and the sales will pay off deeply
8. Log in and vote for: Was this review helpful? And click yes per account. This will help your iMix move up the charts.
9. When you make an iMix, don’t only include the chart toppers, but also include what appeals to you as a listener and what the fans of this iMix might actually like.
10. Remember, you are creating a useful contribution to the iTunes community. The key is make iMixes on Mondays because on Tuesdays the new release schedule will kick in and that’s when your iMixes will show up
I can’t wait to see how this works for you!
Please send me your feedback to ariel@arielpublicity.com
http://www.15secondpitch.com
Branding yourself both online and offline will really set up this coming year to be a break through one for your musical career.
To do this you must start with the most fundamental aspect of you as an artist: Your Pitch!
Two things happened recently to inspire this article.
Scenario #1: I was out at the Mercury Lounge seeing music and between bands I was standing at the bar talking to some friends and someone handed me a show flyer. I was taken with him immediately, I always appreciate anyone who is self –promoting because its not easy to do and it’s especially not easy to do at a crowded bar on a Wednesday night in downtown Manhattan. So, I looked down at the flyer and my heart sank. It said the following:
Name of artist (name is not mentioned to protect the innocent)
Venue (which was the Mercury, where I was)
Date & showtime
There I was, a perfectly primed potential fan, a customer, standing at a bar, out at a live music show, and he lost me forever. Why?
Because not one sentence was included about what genre of music this artist played much less what his music sounded like, who he was compared to (sound alike). In other words what I could expect by coming out to his show. In short I had no idea what this artist sounded like.
That was an opportunity totally LOST. Unbeknown to him he also handed his flyer to one of the most successful entertainment attorneys I know who was in the middle of signing 6 artists to record deals, an A&R executive and one of the best booking agents in the business.
We all looked down at the flyers in our hands, shrugged and carried on with the conversation we were having. He had totally BLOWN it.
The Indie Maximum Exposure List is Ariel Hyatt’s manifesto on how indie musicians can realistically profit from Web 2.0 & social media. 