Ariel Publicity

So… you want to be in the music business? There are a lot of you out there. I know this because every time we put out a call for interns or jobs at Cyber PR®, we get over 100 resumes.  As you know I love breaking things down into steps (see: http://www.MusicSuccessInNineWeeks).  So, I wrote this guide for you. Once upon a time, I was just like you: dying to follow my passion and aggressively trying to land a job in the industry of my dreams. It was a humbling and, at times, humiliating exercise. So, this dear young aspiring music business mogul is for you. Interns are much needed in every facet of the industry, and most of my music industry friends (myself included) started out as unpaid interns back in their day and we leveraged our unpaid internships into paying jobs.

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Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

In this episode of Sound Advice Ariel and Carla talk about how to find new fans on Twitter. They take this one step further and talk about the most effective ways to engage these fans once you’ve found them.

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In this episode of Sound Advice, Ariel and Carla talk about the basics of Twitter. Part 2 covers the difference between followers and following, hash tags and effective marketing strategies on Twitter.

Click here to order your copy of the new book: http://arielpublicity.com/musiciansroadmap/

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In this 3-part series I have been talking about an artists 3 separate communities and the fact that you need to think about how you approach each one differently.

Here’s a quick recap:

Community 1: Are your Super Fans (http://arielpublicity.com/2010/04/29/your-three-communities-part-1/)

These are fans who are primarily Your Live Audience. You know them by name. If you play out live, they attend your shows regularly, and buy many things you offer  (not just music). If you have a street team they are on it and they evangelize strongly on your behalf.

Community 2: Are your Engaged Fans (http://arielpublicity.com/2010/05/05/your-three-communities-part-2/)

These fans are your Active Online Audience. They are newsletter subscribers, , blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites.

This last installment focuses on:

Community 3: Ambient Fans

These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, MySpace, Last.fm etc but don’t actively communicate with you and may not have even heard your music (yet).

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Want To Increase Your Bottom Line? Focus On Your Fans!

Its here! A whole new Decade

Paying attention to this article could be the difference between you making a little money off of your music in the New Year vs. making A LOT of money!

All of the current news surrounding the music business is bad news. Music industry professionals are getting laid off left and right and CD sales continue to drop.

But I think that this is a very exciting time to come up with some alternatives and some offerings for your core fanbase that could make you a lot more money.

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What They Don’t Teach You At Harvard Business School (a bestselling book) talks about a research study that was conducted at Harvard between 1979 and 1989:

“In 1979, the MBA graduates were asked, “Have you set clear, written goals for your future and made plans to accomplish them?”

Only 3 percent had clear written goals and action plans to achieve them.

Thirteen percent of the graduates had goals, but they were not in writing.

The other 84 percent had no specific goals at all.

In 1989, a decade later, the researchers again interviewed the students of that class. Surprisingly, they discovered that the 13 percent, who had goals that were not in writing, were earning on average twice as much as the 84 percent who had no goals at all.

The truly amazing finding was that the 3 percent of students, who had written, clear goals when they left Harvard, were earning over ten times as much, on average, as the other 97 percent together.

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